"Now the problem is to get people under 40 or so to pick up a newspaper. Damp or encased in plastic bags, or both, and planted in the bushes outside where it's cold, full of news that is cold too because it has been sitting around for hours, the home-delivered newspaper is an archaic object"... - Time Magazine The Los Angeles Times has published it’s last real estate section . - July 30, 2008
The way people shop for real estate has changed drastically.
People are much more in control of what information they receive & how they receive it. By the time they reach the agent, they are much farther along in the sales process but we know much less about them.
"Finding new ways, more clever ways to interrupt people doesn't work" “ Selling to people who actually want to hear from you is more effective than interrupting strangers who don't” Seth Godin Quotes: