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Social Networking For Real Estate
 

Social Networking For Real Estate

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Introduction to social networking for real estate. Why Real Estate professionals should participate in social networking. How to correctly participate and engage with consumers. Sites to start with ...

Introduction to social networking for real estate. Why Real Estate professionals should participate in social networking. How to correctly participate and engage with consumers. Sites to start with in social networking and how to get started.

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  • Very well done. Simple and explained with visual ease.
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  • Good Work. Simple & informative. ~JC
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  • Simply fantastic. Very impressive Tina, and so nice to share with everyone.
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  • Nice on ramp to the information highway.
    Social networking has been around since the dawn of time. Now we have some great tools to make it easier. Thanks Tina for taking the mystery out of online networking.
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  • Informative and interesting presentation Tina! Thank you for sharing!
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    Social Networking For Real Estate Social Networking For Real Estate Presentation Transcript

    • Tina Merritt www.wolkia.com
    • A social network is any site or application that allows users to provide and direct the content through sharing, collaboration and interaction.
    •  Social networking is for kids  Social networking is a fad that will go away  Social networking exposes you to people who want to stalk and harass you  Social networking is a waste of time
    •  Think of it as an online cocktail party or networking event  Gives you the opportunity to engage with the community in a “non-salesy” manner  Allows you to connect with everyone you went to high school, college, past-life and let them know you are in real estate
    •  Social networking is about PEOPLE and RELATIONSHIPS  Social networking uses technology to connect PEOPLE through their shared interests  Real estate is and always will be a RELATIONSHIP business
    •  Be honest  Be genuine  Be yourself  Be passionate
    •  The key to success here is simple. If you want social networking to work for you, keep it fun, keep it real and stop selling.  It's not like TV where you've got 30 seconds to slam them with whatever product or idea you may have.  Your internet presence is not a brochure either.  An active profile is something much greater and potentially more powerful. It's a living testimonial that places you as a professional in a social context.
    •  Facebook  Myspace  Linkedin  Activerain  Twitter  Flickr  Youtube  Brightkite  And many, many more
    •  The Internet = the Unselfish Sharing of Information  SEO (Search Engine Optimization) Means Nothing Unless you have YEO (You Engaging Others)  Must be Consistent  Must not be Self-Promoting (it's about quot;wequot; not quot;mequot;)  The power is in the numbers
    •  Think of social networking as leaving breadcrumbs all over the internet.  Be careful what you say because it will NEVER go away.  Professional vs. personal social networking.  The more network profiles you have, the more Google juice you may receive.
    •  276% Growth in 35-54 Year old users  194% Growth 55+ Year old users  101% Growth 25-34 Year old users  66.3% of users are over 21
    • •Add a link (such as to a blog post, interesting RE article) •Add a photo (an area park, community event, etc.) •Add a video (community event, neighborhood tour)
    •  Create a Fan page and invite your sphere and former clients  Gives you a list of everyone’s birthday  Watch the lives of your sphere and engage without interrupting them  Offers a window into the “real” you  Promote yourself exponentially to the “friends” of all of your “friends”  Best of all….you can do it in your pj’s
    •  Micro-blogging (140 characters or less)
    •  Think of Twitter as a constant cocktail party that you can observe and decide whether or not to jump in and engage in the party.  Twitter is best used with the apps available such as: Tweetdeck, Twitpic, Tweetlater, etc.  Companies are realizing the incredible benefits of Twitter….
    • I Twittered that I was about to board a flight to Orlando out of Richmond…… The airport told me they appreciate my business! Think next time I fly, I will look at flying out of RIC again? Absolutely!
    •  Linkedin is more of a BUSINESS network than a SOCIAL network.  Linkedin Groups  Linkedin is for Person A connecting Person B to Person C  Participate in discussions
    •  A social networking site for agent to agent and agent to consumer networking  Internal blogging (for members-only) and outside-blogging (for consumers)  Great place to get started in blogging and fantastic Google juice
    • Social networking through photos…………
    •  Create your own Youtube channel  Upload videos of your listings, neighborhood tours, community events, video blogs  Invite your friends and sphere to “friend” your channel
    •  Schedule time for internet marketing/social networking just as you would for any other appointment.  Minimal to no cost. The biggest cost is your time. Going mobile with it is essential.  Social networking requires maintenance. If you don’t check your email but a few times/week….this is not for you.
    • RE Bar Camp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos, and interaction from attendees. FREE event! July 16th, 2009 10am-4pm at Buffalo Beach at Hilltop Get more info: www.rebarcamp.com/vabeach
    •  Twitter: @wolkia @tinainvirginia  Blog: wolkia.com tinainvirginia.com  Rebarcamp.com/vabeach  tina@wolkia.com 757-287-6338