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Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
Rose and Womble Realty - Embracing Real Estate Technology
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Rose and Womble Realty - Embracing Real Estate Technology

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December 2010 presentation at Rose and Womble Lynnhaven office on embracing technology in real estate.

December 2010 presentation at Rose and Womble Lynnhaven office on embracing technology in real estate.

Published in: Real Estate
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Transcript

  • 1. Embracing Real Estate Technology
    Tina Merritt
    wolkia.com
    Twitter: @wolkia
  • 2. A Little Bit About Tina
    Licensed in VA 1998, in NC 2001
    Undergrad – Economics at Virginia Tech
    Grad School – RE & Land Devlpmnt at VCU
    Started Blogging in 2005
    National Blog Brawl 1st Runner Up
    NAR Technology Spotlight Award 2009
    Serve on NRVAR, VAR & NAR Committees
    VB native, currently live in Blacksburg, VA
  • 3. All Presentations Can Be Viewed On:
    http://www.slideshare.net/tinainvirginia
  • 4. How the Internet Has Changed Real Estate Marketing
    Old Marketing = Outbound Marketing
     
    With this old type of marketing, your are trying to reach a broad audience and hope a small percentage (1%-3%) respond.  In other words, at least 97% of your marketing efforts are wasted.
  • 5. New Marketing = Inbound
    The way people shop for homes
    has changed drastically. 
     
    People are much more in control of what information they receive & how they receive it.  By the time they reach the Real Estate Agent, they are much farther along in the sales process but we know much less about them.
  • 6. It’s YOUR Online Presence
    No one cares about your reputation as much as you.
    In today’s world, your ONLINE reputation PRECEDES your reputation IN REAL LIFE
  • 7. Guidelines for Internet Marketing
    Unselfish sharing of information
    SEO means nothing without YEO
    Must be consistent
    Minimal self promotion
    Monitor online presence
    Have a hub and spoke system
  • 8. Reputation: It’s Everything
  • 9. Be: Authentic
    YOU are what YOU post online!
    Don’t mask your personality online. Let people get to know the REAL you! *with exceptions
  • 10. Be: Conscious of Your Network
    If your friends/relatives act inappropriately online, it can reflect on YOU
    Behave or be BLOCKED
    Be careful of who you let into your circle
  • 11. Be: Polite
    LISTEN five times more than you TALK
    Don’t talk about sex, politics, religion or your salary
  • 12. Be: Responsive
    When you are mentioned, say “thank you”
    Correct a problem - immediately
  • 13. Be: Legal
    Your license is on the line
    Create an online disclaimer & policy
  • 14. Have a GOAL
    What is your business objective for your online efforts?
    Who do you need to connect with to meet this objective?
    How will you connect? How often?
  • 15. Case Study: Heather Elias
    Facebook Official
    (Business) Page
    Twitter - Personal
    Facebook Profile
    Twitter - Business
    Flickr
    Blog Commenting
    Email Signature
    Offline Marketing
    Get To Know Me
    Posterous
    Email Marketing
    Print Ads
    LinkedIn
    Business Cards
    Networking
    YouTube
    Video
    Blip.fm
    Music
  • 16. Google.com/Alerts
    Google.com/Analytics
  • 17. CaseStudy: Walter Burns
  • 18. Twitter.com/LoCoMusings
    Facebook.com/LoCoMusings
    Facebook.com/HeatherElias
    LinkedIn.com/in/HeatherElias
    Flickr.com/HeatherElias
    Blip.fm/HeatherElias
    Case Study: Heather Elias
  • 19. Web Tools for Real Estate Agents
  • 20. Slideshare.net
  • 21. CheckUsernames.com
  • 22. Knowem.com
  • 23. Faxzero.com
  • 24. Pdftoword.com
  • 25. Bluefive.pair.com/pixresizer
  • 26. Slydial.com
  • 27. Jott.com
  • 28.
  • 29. Websitegrader.com
  • 30. Meebo.com
  • 31. Online Back Ups
  • 32. Showingfeedback.com
  • 33. Walkscore.com
  • 34.
  • 35. Diakrit.com
  • 36. Diakrit.com promo special for Rose & Womble: use promo code “tinaplans” (case sensitive) for a $25 credit on your account.
  • 37. Propertypreviews.com
  • 38. Zipskinny.com
  • 39. Card.ly
  • 40. Animoto.com
  • 41. Docusign.com
  • 42. Wolkia.com
  • 43. Cheapcheapcheap.com
  • 44. Houselogic.com
  • 45. Dakno.tv
  • 46. Agentgenius.com
  • 47. Online Marketing for Real Estate
  • 48. Email Marketing
    • NEVER EVER SPAM!! 
     
    • Have a professional email signature
     
    • Organize contacts
     
    • Respond promptly
     
    • Get email on your phone
     
    • Use a drip email campaign
  • Create Valuable Content
  • Video is EVERYTHING!
    • Do-it yourself - the public likes raw video because it is believable.
     
    • Low cost with MANY options.  Flip cameras are approx. $99.
     
    • Allow the consumer to "see the inside".
     
    • Beyond the photo....showing your personality and engaging.
     
    • Video blogging - how to videos, information, and more.
     
  • 55. What is LinkedIn.com?
    LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003,it is mainly used for professional networking. As of February 2010, LinkedIn had more than 60 million registered users,spanning more than 200 countries and territories worldwide.
    Source: Wikipedia
  • 56. Benefits of Having a LinkedIn Presence
    It’s an “international on-going business meeting”
    Opportunity to collaborate with customers, thought leaders and colleagues
    GREAT SEO
    Increased visibility
    LinkedIn Groups
    Connect with former classmates and colleagues
  • 57. Establishing Your LinkedIn Profile
    Use a professional photo
    Add links to your website and other profiles
    Recommend others & get recommended
    Only invite people you know as contacts
    Fill out the profile accurately and completely
    This is an online bio – have someone proofread it
    Also be sure to add a company profile!
  • 58. Facebook
    • Over 400 million users worldwide!
    • 59. 50% of FB users check in at least once per day
    • 60. Average FB user spends almost 1 hour on FB each day
    • 61. More than 1.5 million businesses have FB pages
    • 62. More than 20 million users “FAN” pages each day
    • 63. The average user has 130 friends
    • 64. There are almost 111.5 million FB users in the U.S.A.
  • Facebook Profiles vs. Pages
    Profiles are personal, Pages are for business
    It is a violation of Facebook’s terms of service to use your personal profile page for business and/or advertising
    Pages are indexed by Google
  • 65. Facebook Advertising
    Pay Per Click (CPC)/Pay Per Impression (CPM)
    Set up in 10 minutes
    Cancel or change at anytime
    Instant analytics
    Try multiple or different campaigns
    Target by demographic, location, workplace, etc.
  • 66. What the Heck is Twitter?
  • 67. Twitter is….
    Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.
    - wikipedia
  • 68. Twitter Applications
    The best way to use Twitter is not necessarily through Twitter.com, but through one of the many applications developed for Twitter users.
    A few of these applications include: seesmic, hootsuite, tweetdeck, twitpic, tweetie, twellow, friendorfollow, twitterfeed and many more.
  • 69. Tina’sDefinition of Twitter…
    Twitter is an ongoing cocktail party where you can jump in and out of the conversation when you see fit. The challenge is to be a part of the conversation and not just someone who pops in the door and yells something out and leaves.
    No one likes the guy at the cocktail party who only talks about himself. And keep in mind that it is impolite to talk religion, politics, sex or money.
  • 70. Take it Slow…Add 1 Site/Week
    Yelp
    Tripadvisor
    Yellowpages
    Myspace
    Streetadvisor
    Ehow
    Meetup
    And many more!
  • 71. Thank You for Inviting Me!
    Tina Merritt
    Wolkia.com
    757-287-6338
    tina@wolkia.com
    Twitter: @wolkia@tinainvirginia

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