Embracing Real Estate Technology Tina Merritt wolkia.com Twitter: @wolkia
A Little Bit About Tina Licensed in VA 1998, in NC 2001 Undergrad – Economics at Virginia Tech Grad School – RE & Land Devlpmnt at VCU Started Blogging in 2005 National Blog Brawl 1st Runner Up NAR Technology Spotlight Award 2009 Serve on NRVAR, VAR & NAR Committees VB native, currently live in Blacksburg, VA
All Presentations Can Be Viewed On: http://www.slideshare.net/tinainvirginia
How the Internet Has Changed Real Estate Marketing Old Marketing = Outbound Marketing
With this old type of marketing, your are trying to reach a broad audience and hope a small percentage (1%-3%) respond. In other words, at least 97% of your marketing efforts are wasted.
New Marketing = Inbound The way people shop for homes has changed drastically.
People are much more in control of what information they receive & how they receive it. By the time they reach the Real Estate Agent, they are much farther along in the sales process but we know much less about them.
It’s YOUR Online Presence No one cares about your reputation as much as you. In today’s world, your ONLINE reputation PRECEDES your reputation IN REAL LIFE
Guidelines for Internet Marketing Unselfish sharing of information SEO means nothing without YEO Must be consistent Minimal self promotion Monitor online presence Have a hub and spoke system
Be: Authentic YOU are what YOU post online! Don’t mask your personality online. Let people get to know the REAL you! *with exceptions
Be: Conscious of Your Network If your friends/relatives act inappropriately online, it can reflect on YOU Behave or be BLOCKED Be careful of who you let into your circle
Be: Polite LISTEN five times more than you TALK Don’t talk about sex, politics, religion or your salary
Be: Responsive When you are mentioned, say “thank you” Correct a problem - immediately
Be: Legal Your license is on the line Create an online disclaimer & policy
Have a GOAL What is your business objective for your online efforts? Who do you need to connect with to meet this objective? How will you connect? How often?
Case Study: Heather Elias Facebook Official (Business) Page Twitter - Personal Facebook Profile Twitter - Business Flickr Blog Commenting Email Signature Offline Marketing Get To Know Me Posterous Email Marketing Print Ads LinkedIn Business Cards Networking YouTube Video Blip.fm Music
Do-it yourself - the public likes raw video because it is believable.
Low cost with MANY options. Flip cameras are approx. $99.
Allow the consumer to "see the inside".
Beyond the photo....showing your personality and engaging.
Video blogging - how to videos, information, and more.
What is LinkedIn.com? LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003,it is mainly used for professional networking. As of February 2010, LinkedIn had more than 60 million registered users,spanning more than 200 countries and territories worldwide. Source: Wikipedia
Benefits of Having a LinkedIn Presence It’s an “international on-going business meeting” Opportunity to collaborate with customers, thought leaders and colleagues GREAT SEO Increased visibility LinkedIn Groups Connect with former classmates and colleagues
Establishing Your LinkedIn Profile Use a professional photo Add links to your website and other profiles Recommend others & get recommended Only invite people you know as contacts Fill out the profile accurately and completely This is an online bio – have someone proofread it Also be sure to add a company profile!
There are almost 111.5 million FB users in the U.S.A.
Facebook Profiles vs. Pages Profiles are personal, Pages are for business It is a violation of Facebook’s terms of service to use your personal profile page for business and/or advertising Pages are indexed by Google
Facebook Advertising Pay Per Click (CPC)/Pay Per Impression (CPM) Set up in 10 minutes Cancel or change at anytime Instant analytics Try multiple or different campaigns Target by demographic, location, workplace, etc.
Twitter is…. Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. - wikipedia
Twitter Applications The best way to use Twitter is not necessarily through Twitter.com, but through one of the many applications developed for Twitter users. A few of these applications include: seesmic, hootsuite, tweetdeck, twitpic, tweetie, twellow, friendorfollow, twitterfeed and many more.
Tina’sDefinition of Twitter… Twitter is an ongoing cocktail party where you can jump in and out of the conversation when you see fit. The challenge is to be a part of the conversation and not just someone who pops in the door and yells something out and leaves. No one likes the guy at the cocktail party who only talks about himself. And keep in mind that it is impolite to talk religion, politics, sex or money.
Take it Slow…Add 1 Site/Week Yelp Tripadvisor Yellowpages Myspace Streetadvisor Ehow Meetup And many more!
Thank You for Inviting Me! Tina Merritt Wolkia.com 757-287-6338 email@example.com Twitter: @wolkia@tinainvirginia