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Marketing With For Sale Signs
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Marketing With For Sale Signs

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Real estate agents need to pay attention to one of their most effective marketing tools: the real estate sign. It must promote and reflect the agent's professionalism. With an attention to detail, …

Real estate agents need to pay attention to one of their most effective marketing tools: the real estate sign. It must promote and reflect the agent's professionalism. With an attention to detail, the marketing potential of the sign can be greatly increased. By Wolkia.com.

Published in: Real Estate, Business

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Transcript

  • 1. Marketing with For Sale Signs by:  Tina Merritt Wolkia.com
  • 2. Post Signs vs. Temp Signs
      • Post signs are larger and thus, give more exposure
    •  
      • Post signs are sturdier
    •  
      • Post signs can have more marketing items attached to them
    •  
      • More professional - shows you care more about marketing
    •  
      • Many RE companies contribute to the cost of post sign installation
  • 3. Flyer Boxes!
    • Inexpensive way to give more information about the property.
    • Downside is that flyer boxes must be maintained or they can make an agent look like he/she is not doing his/her job.
    • Some flyer boxes have a "permanent" flyer in the back so potential buyers can still get information.
    • Consider giving the flyers to your seller so they can keep the box stocked.
  • 4. Sign riders can bring attention to items a buyer might not be aware of or can add additional marketing exposure
  • 5. Text to Flyer
    • Services such as Gumiyo and Ad2Cell allow potential buyers to text to a number and get information on a property sent to their cell phone.
  • 6. More Marketing Ideas...
    • Offering an 800# on the sign which gives recorded information on the property and captures the buyer's information for follow up.
  • 7. Consider a Solar Lit Sign!
    • Solar lights extend the marketing period of your sign
    • Make your sign stand out from the others
    • Solar lights are low/no maintenance
    • Non-intrusive - light the sign but don't disturb the neighbors
    • Solar-time Signs will install the posts with lights for you.
    • You can also get solar-lit flyer boxes
  • 8. A Few Last Thoughts.....
    • Don't make your sign look like a flea market with mutiple riders, flyers, etc.
    • Check up on your sign regularly to make sure it reflects your professionalism.
    • If your sign company installs a post or panel that is less than perfect, send them out to replace it.
    • Use easy to read signs - don't put your picture on your signs (it takes up too much space and no one in real estate is that beautiful)