Listing Syndication 101 for Real Estate


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For New River Valley Association of Realtor's Technology Committee. The ins and outs, dos and dont's of listing syndication and making it work effectively for the real estate agent.

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Listing Syndication 101 for Real Estate

  1. 1. Listing Syndication 101<br />NRVAR Technology Committee<br />April 4, 2011<br />
  2. 2. What IS Listing Syndication?<br />“Real estate listing syndication is the process of getting a listing's information displayed on other sites around the Internet. This can be a manual task, but is more effective if somehow done with an automated process.”<br />-<br />Flickr Photo by Leo Reynolds<br />
  3. 3. Everywhere Online =<br />Where People Go To Shop For Real Estate<br />Flickr photo courtesy of The Smithsonian<br />
  4. 4. Listing Exposure Statement<br />Your listing presentations should now include a “Listing Exposure” statement.<br />Sellers want to know where their listings are being marketed online.<br />Agents need to know where consumers are viewing listing information.<br />
  5. 5. How Does Syndication Work?<br />Listing entered or changed MLS<br />Listing syndicator picks up the information<br />Buyers find the listings when searching online!<br />Listings appear online on syndicated channels<br />
  6. 6. Where Do the Listings Go?<br />
  7. 7. Syndicate And….?<br />There will be 2 types of AGENT ACTIONS:<br />Those who SYNDICATE AND FORGET IT<br />Those who SYNDICATE AND FOLLOW IT<br />
  8. 8. Why Syndicate and Follow?<br />“Just syndicating and nothing more - pushing a listing out all over the place and assuming that the phone is going to ring . . . and then if it does, assuming that it rang because of that syndication based exposure . . . is sort of like firing a rifle into the sky and waiting for dinner to fall onto your plate.”<br />- Point2<br />
  9. 9. But My Brokerage Syndicates Too!<br />For the most part, your BROKERAGE syndication feed will trump the MLS syndication feed.<br />Exception:<br />Flickr photo by Torley<br />
  10. 10. Brokerage Syndication<br />Listing entered/changed in MLS<br />Brokerage picks up listing feed<br />Syndicator picks up listings from brokerage<br />Listings appear online on syndicated channels<br />
  11. 11. Other Situations:<br />Using a manual syndication source like Vflyer or Postlets<br />Having your own website solution with syndication<br />Scraper sites<br />Flickr photo by: DominusVobiscum<br />
  12. 12. Top Real Estate Websites<br />Yahoo Real Estate<br /><br />Zillow<br />FrontDoor Real Estate<br />Trulia<br /><br />MSN Real Estate<br /><br />ZipRealty<br />Apartment Guide<br />Flickr photo by Sam Churchill<br />
  13. 13. Syndication Isn’t Perfect<br />Your email address is what tags YOU to your listing.<br />Email address must be the same across all feed channels.<br />Missing data can cause a syndicator and/or a third party to reject the listing.<br />Some third parties don’t pick up the feed as often as others.<br />
  14. 14.
  15. 15. Basic Steps to Take<br />Make sure your email address is the same across ALL syndication channels, your brokerage and MLS.<br />Flickr photo by smemon87<br />
  16. 16. 2. Make sure you enter AT LEAST 10 PHOTOS of your listing.<br />
  17. 17. 3. Fill out as much information as you can when entering a listing. Missing fields can cause a missing listing. <br />
  18. 18. Keep your listings updated and put all of your listing addresses on a Google Alert.<br /><br />
  19. 19. Create a profile account on all syndication websites. Basic accounts are free and it helps consumers find you when they need more information.<br />A great source for making sure you are on major channels and what they offer:<br /><br />
  20. 20.
  21. 21. Hope to see you at Listing Syndication 201!<br />