Listing Syndication 101 for Real Estate
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Listing Syndication 101 for Real Estate

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For New River Valley Association of Realtor's Technology Committee. The ins and outs, dos and dont's of listing syndication and making it work effectively for the real estate agent.

For New River Valley Association of Realtor's Technology Committee. The ins and outs, dos and dont's of listing syndication and making it work effectively for the real estate agent.

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Listing Syndication 101 for Real Estate Listing Syndication 101 for Real Estate Presentation Transcript

  • Listing Syndication 101
    NRVAR Technology Committee
    April 4, 2011
  • What IS Listing Syndication?
    “Real estate listing syndication is the process of getting a listing's information displayed on other sites around the Internet. This can be a manual task, but is more effective if somehow done with an automated process.”
    - About.com
    Flickr Photo by Leo Reynolds
  • Everywhere Online =
    Where People Go To Shop For Real Estate
    Flickr photo courtesy of The Smithsonian
  • Listing Exposure Statement
    Your listing presentations should now include a “Listing Exposure” statement.
    Sellers want to know where their listings are being marketed online.
    Agents need to know where consumers are viewing listing information.
  • How Does Syndication Work?
    Listing entered or changed MLS
    Listing syndicator picks up the information
    Buyers find the listings when searching online!
    Listings appear online on syndicated channels
  • Where Do the Listings Go?
  • Syndicate And….?
    There will be 2 types of AGENT ACTIONS:
    Those who SYNDICATE AND FORGET IT
    Those who SYNDICATE AND FOLLOW IT
  • Why Syndicate and Follow?
    “Just syndicating and nothing more - pushing a listing out all over the place and assuming that the phone is going to ring . . . and then if it does, assuming that it rang because of that syndication based exposure . . . is sort of like firing a rifle into the sky and waiting for dinner to fall onto your plate.”
    - Point2
  • But My Brokerage Syndicates Too!
    For the most part, your BROKERAGE syndication feed will trump the MLS syndication feed.
    Exception: REALTOR.com
    Flickr photo by Torley
  • Brokerage Syndication
    Listing entered/changed in MLS
    Brokerage picks up listing feed
    Syndicator picks up listings from brokerage
    Listings appear online on syndicated channels
  • Other Situations:
    Using a manual syndication source like Vflyer or Postlets
    Having your own website solution with syndication
    Scraper sites
    Flickr photo by: DominusVobiscum
  • Top Real Estate Websites
    Yahoo Real Estate
    Realtor.com
    Zillow
    FrontDoor Real Estate
    Trulia
    Rent.com
    MSN Real Estate
    Homes.com
    ZipRealty
    Apartment Guide
    Flickr photo by Sam Churchill
  • Syndication Isn’t Perfect
    Your email address is what tags YOU to your listing.
    Email address must be the same across all feed channels.
    Missing data can cause a syndicator and/or a third party to reject the listing.
    Some third parties don’t pick up the feed as often as others.
  • Basic Steps to Take
    Make sure your email address is the same across ALL syndication channels, your brokerage and MLS.
    Flickr photo by smemon87
  • 2. Make sure you enter AT LEAST 10 PHOTOS of your listing.
  • 3. Fill out as much information as you can when entering a listing. Missing fields can cause a missing listing.
  • Keep your listings updated and put all of your listing addresses on a Google Alert.
    Google.com/alerts
  • Create a profile account on all syndication websites. Basic accounts are free and it helps consumers find you when they need more information.
    A great source for making sure you are on major channels and what they offer:
    http://www.listhub.net/scorecards/index.html
  • Hope to see you at Listing Syndication 201!