Blogging for Business
By: Tina Merritt
BLOG is a contraction of the term
the word blog has taken on an even
looser meaning — that of any bit of media
wherein the subject expresses his opinion
or simply talks about something -
What is Blogging???
A blog is really just a website
Posts (or articles) are arranged in
Blogs are interactive – allowing for the
author and visitors to engage in a
Blogs are usually updated more frequently
So, Really…What is a Blog?
Blogging allows for advertising 24/7. It is
Google likes Blogs
Allows you to show your personality
Blogs are engaging for others
The only costs for blogging are time and
possibly a small charge for the
A website is a waste of time without a
A blog will help drive traffic to your
website – organically.
To achieve search engine ranking for a
website can cost millions using Google Ad
I Already Have a Website!
2 options: Free Hosting & Self Hosted
Free Hosted: FREE (except for your
time), restricted on customization, may
Self Hosted: Minimal cost, freedom to get
creative, more challenging, self-branded,
all on you to maintain.
How do I start a Blog???
Free hosting portals:
Activerain (members only for free blog)
Where do I start a Blog?
Not for the mildly computer literate
Pay for your domain (approx. $9/year)
Pay for hosting ($60-$300/year)
Must know how to install plugins
Some are easier than others
Must have patience!
Domain = www.onegreatagent.com
Google likes domains better than
Domain vs. Subdomain
Domain – what do you want to call it?
Your Profile information
Your Contact information
What do I need to set up a Blog?
Make a list of questions clients have asked
you and turn them into blog posts
Go to Trulia voices and look at the
questions people are asking
Drive around and find something
interesting…or not interesting
Take a picture and talk about it
Blog about what you know
What do I blog about?
Do NOT be self-promoting
Personal transactions (unless VERY
Your children (at your discretion, OK)
What NOT to Blog About
Keep it simple. Don’t be a ―talker‖
Engage your readers
If you receive a comment, say ―thank
Try to write a post 3x per week minimum
For every post you write, comment on 10
Commenting on other blogs drives traffic
A few more Blogging rules…
Try to find that ―secret loophole‖
Don’t use keywords, tags
Cut and paste your blog posts from other
sources (that’s copyright infringement)
Buy your blog posts from someone else
Duplicate content from your other blogs
Put a bunch of links on your site for no
How to piss off Google…
―Real estate services‖
Advertise your blog!
Schedule your posts
Re-blog other interesting posts with your
spin on the content
Monitor traffic – what gets traffic and
Stick with it – it will take a while for
anyone to ―listen‖ to what you have to
Get into a Groove….
Analyze your traffic
What keywords find you?
What posts get more traffic?
Know your audience
Offer ―tell a friend‖ and ―subscribe here‖
Link to your website
Offer instant chat
Video blogging – have webcam, will blog!
Perfect for those with less-than-perfect
Pictures – Flickr, Picasa, Photobucket…a
picture is worth 1,000 words in blogging!
Charts, graphs, statistics, MAPS! All are
GREAT content for blogs!
Blogging doesn’t have
to be all about writing!
Keyword-rich title that offers benefit to
Make the first sentence keyword rich as
Use the keywords and/or phrases 2-3
times in your post
Bold your keywords – but don’t overdo it
Link to previous posts if relevant to
How to create a post that ROCKS!
Engage your readers! You can’t have SEO
without YEO (You, Engaging Others)
Don’t write like a 6 year old – proofread
or at the very least, use spell-check
Link to other relevant sites
Call to action – sign up, subscribe, tell a
Update the post if necessary
Rock ‘em Part Deux
Publicize your blog posts by:
Creating a ―fan page‖ on Facebook and
feeding your posts there
Posting to Twitter
Send to a business you write about
Bookmark manually or using a site such
Want to tell the world???
RE Bar Camp is an ad-hoc gathering born
from the desire for people to share and
learn in an open environment. It is an
intense event with discussions, demos,
and interaction from attendees.
RE Bar Camp Lynchburg will be 10/8/09.
Go to REBarCamp.com to see the entire
schedule of Bar Camps!!!!
Come to REBarCamp!