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4 jeff biddle
4 jeff biddle
4 jeff biddle
4 jeff biddle
4 jeff biddle
4 jeff biddle
4 jeff biddle
4 jeff biddle
4 jeff biddle
4 jeff biddle
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4 jeff biddle

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Transcript

  • 1. Jeff Biddle, Southern California Produce Director, Whole Foods
    February 19, 2011
    CCOF Annual Convention
    Ventura Beach Marriott
  • 2. Grocery store distribution
    There are 3 tiers in grocery distribution:
    National – large chains have national buying offices that you want to use if you are a very large grower
    Regional – large and medium chains have regional buying offices
    Store level – everybody has stores. Some chains allow store buying, some do not
    Determine which size fits your business the best
  • 3. Introducing your product
    Make an appointment or call ahead
    Bring actual product
    Have an idea of projected volume, price, packing options, and dates of production
    Know the marketplace
    Know what makes you different and/or better
    Have insurance and any other necessary certifications/documents on hand
    Follow up
    Everybody loves samples
    Be willing to show off your farm
  • 4. Be Accessible
  • 5. Differentiate
  • 6. Partnership Before
  • 7. Partnership After
  • 8. Respond to customer needs
  • 9. Educate
  • 10. Celebrate

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