VSCPA Presenting Like a Pro


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Presentation skills training for CPAs and VSCPA members.

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VSCPA Presenting Like a Pro

  1. 1. Presenting Like A Pro February 4, 2010 > Tina Lambert, CAE | VSCPA Vice President, Member & Public Relations
  2. 2. Why the heck do I need training on Presentation Skills?
  3. 3. Even the best of the best have a COACH and need to PRACTICE.
  4. 4. Some GOALS for this session… • Refresher on successful (and not so successful) presentation techniques • Tips to organize training materials • Ideas for openings & closings • Effective ways to handle Q&A • Additional resources
  5. 5. What are some successful Presentation Techniques? #1: The Art of Persuasion
  6. 6. Triangle of Persuasion Message/“Prove It” -3x3 - VIP - Sound Bites - Anecdotes, Analogies, Third Party Audience -- Listen, Translate, Edit -- You Interest C, C, C 5W’s + Body Language, So What, Who Cares, WIIFM Voice
  7. 7. What’s PERSUASIVE? Three elements in overall impression of speakers… Verbal (word choice, content) = 7% Vocal (voice, tone, pace) = 38% Visual (body language) = 55% Content is still king, but 93% of overall impression is DELIVERY
  8. 8. What are some successful Presentation Techniques? #2: Be Prepared
  9. 9. TO: TO: FROM: FROM: RE: State problem & RE: possible solutions Support your problem: data, The two minute statistics, analysis, examples TALKING MEMO Bottom Line
  10. 10. Ideas for OPENERS Weather Kids/Pets News Common interests True stories Questions
  11. 11. A man walks into a bar……OUCH! Not so great OPENER…
  13. 13. What are some successful Presentation Techniques? #3: Learn Simple Secrets
  14. 14. 10 SIMPLE SECRETS of the World’s Greatest Business Communicators Book by Carmine Gallo www.carminergallo.com Great, short read! Lots of helpful advice from top CEOs and leaders in business
  15. 15. #1 Passion: Use Your Head to Reach Your Heart
  16. 16. #2 Inspiration: C’mon Baby Light My Fire
  17. 17. #3 Preparation: Toss the Script
  18. 18. #4 Start Strong: Don’t Bury the Lead
  19. 19. #5 Clarity: Lose the Jargon or Lose Your Audience
  20. 20. #6 Brevity: Keep it Short, Period
  21. 21. #7 Style: Talk, Walk and Look Like a Leader
  22. 22. #8 Command Presence: Movement Does the Body Good
  23. 23. #9 Wear It Well: Image is Everything!
  24. 24. #10 Reinvention: Madonna or Rocky?
  25. 25. OTHER IDEAS to spice up technical trainings Straw polls, hands up Videos, props – open or close Interaction –table talks, asking audience to do something physical Games, prizes – ethics bingo, true/false, truth/lies Fun breaks – music, stretches CHOCOLATE!
  26. 26. What are some successful Presentation Techniques? #4: Close Strong
  27. 27. Handling the Q&A Set ground rules Anticipate the questions Restate questions for the audience Don’t be a politician Summarize and close
  28. 28. Nitpicker: Always brings up a point to derail Support: Over the top praiser Filibuster: Rambles with no end in sight Challenger: Disputes points
  29. 29. Crossing the Finish Line Repeat objectives and key learning points (3x3) Tell them about additional resources Tell them you’re available for follow up & provide contact info Stay for 5-10 minutes
  30. 30. What is my role as a VSCPA Presenter?
  31. 31. Serving as a VSCPA AMBASSADOR Deliver top-notch presentation Be prepared Effectively engage members and potential members at events Give consistent message Help raise the profile and image of CPAs and VSCPA Trade research shows the 85% of the visitor’s impression about your association is determined by the person at the event.
  32. 32. Not marketing yourself or your business, or airing personal views Authorized representative of the VSCPA Wearing a leadership hat to represent best interest of 9,000 VSCPA members
  33. 33. Where can I find other Presentation Resources?
  34. 34. Other public speaking RESOURCES • VSCPA: “For Members” section of www.vscpa.com • CPA Ambassadors: www.cpaambassador.org • Toast Masters: www.toastmasters.org • PRSA: www.prsa.org • IABC: www.iabc.com • Blogs: http://mytoastmastersblog.com http://.sixminutes.dlugan.com • Videos: www.carminegallo.com
  35. 35. CONNECT with me/us! Tina Lambert, CAE VSCPA Vice President, Member & Public Relations • Phone: (804) 612-9416 • E-mail: tlambert@vscpa.com • Web: www.vscpa.com • LinkedIn: www.linkedin.com/in/tinalambert www.linkedin.com / search for “Virginia Society of CPAs” • Facebook: www.facebook.com/TinaLambert1 www.facebook.com / search for “Virginia Society of CPAs” • Twitter: www.twitter.com/TinaLambert www.twitter.com/VSCPANews
  36. 36. EVERYONE is an Entertainer!
  37. 37. THANK YOU very, very much!