The Power of Social Media
October 27, 2009

     Tina Lambert, CAE | VSCPA Vice President of
                         Memb...
What the heck is Web 2.0
    & social media?
BlackPlanet.com,    Flickr.com                      , Reunion.com, aSmallWorld,    Bebo             , Blue Dot, Bolt, Broa...
The Social Media Landscape
SOCIAL MEDIA
                IS AN UMBRELLA TERM…

  THAT DEFINES THE VARIOUS ACTIVITIES THAT
INTEGRATE TECHNOLOGY, SOCIAL...
It’s also a fancy way
to describe
PEOPLE
having
CONVERSATIONS
online.




Photo by Kris Hoet
The CONVERSATIONS are powered by…
•   Blogs
•   Online Chat & Listservs
•   RSS
•   Widgets
•   Wikis
•   Social Networks
...
Why should I care about
Web 2.0 & social media?
Is Social Media a Fad?
Socialnomics.net
Reason #1
SOCIAL NETWORKING SITES ARE MOST POPULAR SITES
NEXT TO GOOGLE AND YAHOO – AHEAD OF PERSONAL
E-MAIL.
Nielsen, Glo...
Reason #2
SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF
GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE
CONSUMER EXPERIENCE...
Reason #3
TIME SPENT ON SOCIAL NETWORKS IS GROWING
AT 3X THE OVERALL INTERNET RATE.
Nielson, Global Faces & Network Places...
IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT
IN THE WAY WE COMMUNICATE.


The old
communication
model was a
MONOLOGUE.
A >>> B
The new communication model
is a DIALOGUE. A<<<>>>B
By 2010, MILLENIALS/GEN Y-ERS
will outnumber BABY BOOMERS.




       MEET YOUR FUTURE EMPLOYEES,
           PARTNERS, CFO...
What are some of the advantages
  of Web 2.0 & social media?
Old way…                New way…
  •   Controlled          •   Transparent/open
  •   Organized           •   Inclusive
  ...
Some more ADVANTAGES…

•   Cheaper
•   Stickier
•   Viral
•   Interactive
•   Visible
•   Global
•   Quickly change
•   Co...
How do I get on the
Web 2.0 & social media train?
A. Listen
• Immerse yourself in conversations
• Visit social sites to observe
• Ask your coworkers, kids who…


B. Partici...
D. Traffic Signs
• Privacy: Customize what the
  public and your 'Friend' lists
  can see about you
  (professional v. per...
E. Test Drive
• 7 million users > 1,382%
  increase in one year >
  largest age group is 35-49
• It’s simple
   > Communic...
Twitter 101: Commoncraft.com
How do I get started? 1. SET UP AN ACCOUNT
How do I get started? 2. ENTER PROFILE INFO
How do I get started? 3. FIND OR FOLLOW FRIENDS
                       & GROUPS
How do I get started? 4. SELECT TOOL TO POST &
                        READ TWEETS


                                     ...
How do I get started? 4. SELECT TOOL TO POST &
                        READ TWEETS
How do I get started? 5. LEARN THE TWITTERVERSE


 FOLLOWING
                           Shortened URL
        TweetUp
    ...
How is the VSCPA involved
in Web 2.0 & social media?
New MULTIMEDIA & ONLINE OFFERINGS
to enhance membership
         > RSS
         > Podcasts
         > Blog (CPACafe.com)
 ...
OTHER social media for CPAs

• Wiki: www.wikicpa.com
• Blogs: www.cpacafe.com >
  www.cpablogger.com >
  www.cpasuccess.co...
RESOURCES on social media
Blogs
•www.TypePad.com
•www.WordPress.com
•www.BlogLines.com

Microblogging/Tracking
•Twitter: w...
RESOURCES on social media
Social networks
•Facebook: www.Facebook.com
•LinkedIn: www.LinkedIn.com
•Plaxo: www.Plaxo.com
•H...
RESOURCES on social media
Podcasting
• iTunes: www.apple.com/itunes
(for finding and listening to podcasts)
• Audacity: au...
CONNECT with me/us


Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations

• Phone: (804) 612-9416
• E-mail: ...
THANK YOU
very, very much!
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VSCPA Board Retreat: Social Media Presentation

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Presentation given to the Board of Directors of the Virginia Society of Certified Public Accounts on the power of using social media.

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VSCPA Board Retreat: Social Media Presentation

  1. 1. The Power of Social Media October 27, 2009 Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations
  2. 2. What the heck is Web 2.0 & social media?
  3. 3. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet, CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang, Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online, Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW, Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply, My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven, Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld, TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks, Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING
  4. 4. The Social Media Landscape
  5. 5. SOCIAL MEDIA IS AN UMBRELLA TERM… THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
  6. 6. It’s also a fancy way to describe PEOPLE having CONVERSATIONS online. Photo by Kris Hoet
  7. 7. The CONVERSATIONS are powered by… • Blogs • Online Chat & Listservs • RSS • Widgets • Wikis • Social Networks • Social Bookmarks • Message Boards • Podcasts & Videocasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds
  8. 8. Why should I care about Web 2.0 & social media?
  9. 9. Is Social Media a Fad? Socialnomics.net
  10. 10. Reason #1 SOCIAL NETWORKING SITES ARE MOST POPULAR SITES NEXT TO GOOGLE AND YAHOO – AHEAD OF PERSONAL E-MAIL. Nielsen, Global Faces & Networked Places, 2009
  11. 11. Reason #2 SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE. John Burbank, CEO of Nielson Online, 2009
  12. 12. Reason #3 TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE. Nielson, Global Faces & Network Places, 2009
  13. 13. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE. The old communication model was a MONOLOGUE. A >>> B
  14. 14. The new communication model is a DIALOGUE. A<<<>>>B
  15. 15. By 2010, MILLENIALS/GEN Y-ERS will outnumber BABY BOOMERS. MEET YOUR FUTURE EMPLOYEES, PARTNERS, CFOs, CEOs. They already wield $350 BILLION/ YEAR in direct spending power.
  16. 16. What are some of the advantages of Web 2.0 & social media?
  17. 17. Old way… New way… • Controlled • Transparent/open • Organized • Inclusive • Exclusive • Authentic • One sided • Vibrant • Product-driven • Consumer-driven Only 14% of 78% of people trust people trust RECOMMENDATIONS ADVERTISEMENTS. of other consumers. A >>> B A<<< >>> B
  18. 18. Some more ADVANTAGES… • Cheaper • Stickier • Viral • Interactive • Visible • Global • Quickly change • Connection
  19. 19. How do I get on the Web 2.0 & social media train?
  20. 20. A. Listen • Immerse yourself in conversations • Visit social sites to observe • Ask your coworkers, kids who… B. Participate • Remember it’s a dialogue not a monologue C. Getting Started • Set up a profile • Friend 25 people you know • Begin to converse
  21. 21. D. Traffic Signs • Privacy: Customize what the public and your 'Friend' lists can see about you (professional v. personal) > Create ‘Friend’ groups > Edit privacy settings • Etiquette: Once you’re riding the social media highway, remember to obey common internet traffic rules of thumb • Policy: Obey or set company guidelines for participation
  22. 22. E. Test Drive • 7 million users > 1,382% increase in one year > largest age group is 35-49 • It’s simple > Communicate short (140- character) bursts of information to the people that subscribe to your updates > These updates are known as “tweets.”
  23. 23. Twitter 101: Commoncraft.com
  24. 24. How do I get started? 1. SET UP AN ACCOUNT
  25. 25. How do I get started? 2. ENTER PROFILE INFO
  26. 26. How do I get started? 3. FIND OR FOLLOW FRIENDS & GROUPS
  27. 27. How do I get started? 4. SELECT TOOL TO POST & READ TWEETS Tweetdeck • Runs on your desktop • Multiple accounts • Friend & search columns • Facebook & Myspace • iPhone app
  28. 28. How do I get started? 4. SELECT TOOL TO POST & READ TWEETS
  29. 29. How do I get started? 5. LEARN THE TWITTERVERSE FOLLOWING Shortened URL TweetUp @username DM (Direct RT (Retweet) Message) TWEET #HASHTAG
  30. 30. How is the VSCPA involved in Web 2.0 & social media?
  31. 31. New MULTIMEDIA & ONLINE OFFERINGS to enhance membership > RSS > Podcasts > Blog (CPACafe.com) > Microblog (Twitter.com/VSCPANews) > Photo sharing (Flickr.com) > Video, Videocasts (YouTube. Coming Soon!) > Social networking (LinkedIn, Facebook groups) > Online communities targeted to different practice areas, including e-mail listserves > Visit “Social Media” section of www.vscpa.com
  32. 32. OTHER social media for CPAs • Wiki: www.wikicpa.com • Blogs: www.cpacafe.com > www.cpablogger.com > www.cpasuccess.com > http://bigfouralumni.blogspot.com/ • Videos & Media: www.financialfitness.com > www.aicpa.org/Media+Center/ > www.feedthepig.com • Learning: www.cpalearning2.com
  33. 33. RESOURCES on social media Blogs •www.TypePad.com •www.WordPress.com •www.BlogLines.com Microblogging/Tracking •Twitter: www.Twitter.com •TweetDeck: www.TweetDeck.com •TwitterBerry: www.orangatame.com/products/twitterberry/ •HootSuite: www.HootSuite.com •Tweetie: www.atebits.com/tweetie-iphone/ •Hashtag: http://hashtag.org •Google Alerts: www.google.com/alerts
  34. 34. RESOURCES on social media Social networks •Facebook: www.Facebook.com •LinkedIn: www.LinkedIn.com •Plaxo: www.Plaxo.com •HubStreet: www.HubStreet.com (a new one for CPAs and lawyers) Multimedia sharing sites • YouTube: www.YouTube.com (videos) • Flickr: www.Flickr.com (photos) • Picasa: Picasa.Google.com (photos) • SlideShare: www.Slideshare.com (slidedecks)
  35. 35. RESOURCES on social media Podcasting • iTunes: www.apple.com/itunes (for finding and listening to podcasts) • Audacity: audacity.sourceforge.net (for recording / editing podcasts) Wikis • PB Wiki: www.PBWiki.com • WikiSpaces: www.WikiSpaces.com Virtual worlds • Second Life: www.SecondLife.com
  36. 36. CONNECT with me/us Tina Lambert, CAE VSCPA Vice President, Member & Public Relations • Phone: (804) 612-9416 • E-mail: tlambert@vscpa.com • Web: www.vscpa.com • LinkedIn: www.linkedin.com/in/tinalambert www.linkedin.com / search for “Virginia Society of CPAs” • Facebook: www.facebook.com/TinaLambert1 www.facebook.com / search for “Virginia Society of CPAs” • Twitter: www.twitter.com/TinaLambert www.twitter.com/VSCPANews
  37. 37. THANK YOU very, very much!

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