VSCPA Board Retreat: Social Media Presentation
Upcoming SlideShare
Loading in...5
×
 

VSCPA Board Retreat: Social Media Presentation

on

  • 4,617 views

Presentation given to the Board of Directors of the Virginia Society of Certified Public Accounts on the power of using social media.

Presentation given to the Board of Directors of the Virginia Society of Certified Public Accounts on the power of using social media.

Statistics

Views

Total Views
4,617
Views on SlideShare
4,246
Embed Views
371

Actions

Likes
1
Downloads
12
Comments
0

6 Embeds 371

http://aliyarzaderaya.blogspot.com 253
http://umidd.blogspot.com 83
http://aliyarzaderaya.blogspot.ru 32
http://www.aliyarzaderaya.blogspot.com 1
http://aliyarzaderaya.blogspot.co.uk 1
http://aliyarzaderaya.blogspot.ca 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

VSCPA Board Retreat: Social Media Presentation VSCPA Board Retreat: Social Media Presentation Presentation Transcript

  • The Power of Social Media October 27, 2009 Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations
  • What the heck is Web 2.0 & social media?
  • BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet, CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang, Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online, Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW, Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply, My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven, Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld, TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks, Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING
  • The Social Media Landscape
  • SOCIAL MEDIA IS AN UMBRELLA TERM… THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
  • It’s also a fancy way to describe PEOPLE having CONVERSATIONS online. Photo by Kris Hoet
  • The CONVERSATIONS are powered by… • Blogs • Online Chat & Listservs • RSS • Widgets • Wikis • Social Networks • Social Bookmarks • Message Boards • Podcasts & Videocasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds
  • Why should I care about Web 2.0 & social media?
  • Is Social Media a Fad? Socialnomics.net
  • Reason #1 SOCIAL NETWORKING SITES ARE MOST POPULAR SITES NEXT TO GOOGLE AND YAHOO – AHEAD OF PERSONAL E-MAIL. Nielsen, Global Faces & Networked Places, 2009
  • Reason #2 SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE. John Burbank, CEO of Nielson Online, 2009
  • Reason #3 TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE. Nielson, Global Faces & Network Places, 2009
  • IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE. The old communication model was a MONOLOGUE. A >>> B
  • The new communication model is a DIALOGUE. A<<<>>>B
  • By 2010, MILLENIALS/GEN Y-ERS will outnumber BABY BOOMERS. MEET YOUR FUTURE EMPLOYEES, PARTNERS, CFOs, CEOs. They already wield $350 BILLION/ YEAR in direct spending power.
  • What are some of the advantages of Web 2.0 & social media?
  • Old way… New way… • Controlled • Transparent/open • Organized • Inclusive • Exclusive • Authentic • One sided • Vibrant • Product-driven • Consumer-driven Only 14% of 78% of people trust people trust RECOMMENDATIONS ADVERTISEMENTS. of other consumers. A >>> B A<<< >>> B
  • Some more ADVANTAGES… • Cheaper • Stickier • Viral • Interactive • Visible • Global • Quickly change • Connection
  • How do I get on the Web 2.0 & social media train?
  • A. Listen • Immerse yourself in conversations • Visit social sites to observe • Ask your coworkers, kids who… B. Participate • Remember it’s a dialogue not a monologue C. Getting Started • Set up a profile • Friend 25 people you know • Begin to converse
  • D. Traffic Signs • Privacy: Customize what the public and your 'Friend' lists can see about you (professional v. personal) > Create ‘Friend’ groups > Edit privacy settings • Etiquette: Once you’re riding the social media highway, remember to obey common internet traffic rules of thumb • Policy: Obey or set company guidelines for participation
  • E. Test Drive • 7 million users > 1,382% increase in one year > largest age group is 35-49 • It’s simple > Communicate short (140- character) bursts of information to the people that subscribe to your updates > These updates are known as “tweets.”
  • Twitter 101: Commoncraft.com
  • How do I get started? 1. SET UP AN ACCOUNT
  • How do I get started? 2. ENTER PROFILE INFO
  • How do I get started? 3. FIND OR FOLLOW FRIENDS & GROUPS
  • How do I get started? 4. SELECT TOOL TO POST & READ TWEETS Tweetdeck • Runs on your desktop • Multiple accounts • Friend & search columns • Facebook & Myspace • iPhone app
  • How do I get started? 4. SELECT TOOL TO POST & READ TWEETS
  • How do I get started? 5. LEARN THE TWITTERVERSE FOLLOWING Shortened URL TweetUp @username DM (Direct RT (Retweet) Message) TWEET #HASHTAG
  • How is the VSCPA involved in Web 2.0 & social media?
  • New MULTIMEDIA & ONLINE OFFERINGS to enhance membership > RSS > Podcasts > Blog (CPACafe.com) > Microblog (Twitter.com/VSCPANews) > Photo sharing (Flickr.com) > Video, Videocasts (YouTube. Coming Soon!) > Social networking (LinkedIn, Facebook groups) > Online communities targeted to different practice areas, including e-mail listserves > Visit “Social Media” section of www.vscpa.com
  • OTHER social media for CPAs • Wiki: www.wikicpa.com • Blogs: www.cpacafe.com > www.cpablogger.com > www.cpasuccess.com > http://bigfouralumni.blogspot.com/ • Videos & Media: www.financialfitness.com > www.aicpa.org/Media+Center/ > www.feedthepig.com • Learning: www.cpalearning2.com
  • RESOURCES on social media Blogs •www.TypePad.com •www.WordPress.com •www.BlogLines.com Microblogging/Tracking •Twitter: www.Twitter.com •TweetDeck: www.TweetDeck.com •TwitterBerry: www.orangatame.com/products/twitterberry/ •HootSuite: www.HootSuite.com •Tweetie: www.atebits.com/tweetie-iphone/ •Hashtag: http://hashtag.org •Google Alerts: www.google.com/alerts
  • RESOURCES on social media Social networks •Facebook: www.Facebook.com •LinkedIn: www.LinkedIn.com •Plaxo: www.Plaxo.com •HubStreet: www.HubStreet.com (a new one for CPAs and lawyers) Multimedia sharing sites • YouTube: www.YouTube.com (videos) • Flickr: www.Flickr.com (photos) • Picasa: Picasa.Google.com (photos) • SlideShare: www.Slideshare.com (slidedecks)
  • RESOURCES on social media Podcasting • iTunes: www.apple.com/itunes (for finding and listening to podcasts) • Audacity: audacity.sourceforge.net (for recording / editing podcasts) Wikis • PB Wiki: www.PBWiki.com • WikiSpaces: www.WikiSpaces.com Virtual worlds • Second Life: www.SecondLife.com
  • CONNECT with me/us Tina Lambert, CAE VSCPA Vice President, Member & Public Relations • Phone: (804) 612-9416 • E-mail: tlambert@vscpa.com • Web: www.vscpa.com • LinkedIn: www.linkedin.com/in/tinalambert www.linkedin.com / search for “Virginia Society of CPAs” • Facebook: www.facebook.com/TinaLambert1 www.facebook.com / search for “Virginia Society of CPAs” • Twitter: www.twitter.com/TinaLambert www.twitter.com/VSCPANews
  • THANK YOU very, very much!