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Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
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Social Media Webinar Handouts June 2010

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Webinare for CPAs and members of the Virginia Society of Certified Public Accountants (VSCPA).

Webinare for CPAs and members of the Virginia Society of Certified Public Accountants (VSCPA).

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  • 1. The Power of Social Media June 11, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations What the heck is Web 2.0 & social media?
  • 2. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet, CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang, Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online, Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW, Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply, My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven, Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld, TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks, Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING The Social Media Landscape
  • 3. SOCIAL MEDIA IS AN UMBRELLA TERM… THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org It’s also a fancy way to describe PEOPLE having CONVERSATIONS online. Photo by Kris Hoet
  • 4. The CONVERSATIONS are powered by… • Blogs • RSS • Widgets • Online Chat & Listservers • Wikis • Social Networks The CONVERSATIONS are powered by… • Social Bookmarks • Podcasts & Videocasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds
  • 5. Why should I care about Web 2.0 & social media? Is social media a fad? You decide! Socialnomics.net http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • 6. Reason #1 SOCIAL NETWORKING SITES ARE THE MOST POPULAR SITES NEXT TO GOOGLE AND YAHOO — AHEAD OF PERSONAL E-MAIL. Nielsen, Global Faces & Networked Places, 2009 Reason #2 SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE. John Burbank, CEO of Nielson Online, 2009
  • 7. Reason #3 TIME SPENT ON SOCIAL NETWORKS IS EXPLODING – 3X FASTER THAN OVERALL INTERNET RATE. Nielson, Global Faces & Network Places, 2009 Reason #4 THE IRS USES SOCIAL MEDIA. IF THEY CAN DO IT, CAN’T YOU?
  • 8. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE. The old communication model was a MONOLOGUE. A >>> B The new communication model is a DIALOGUE. A<<<>>>B
  • 9. Old way… New way… • Controlled • Transparent/open • Organized • Inclusive • Exclusive • Authentic • One sided • Vibrant • Product-driven • Consumer-driven Only 14% of 78% of people trust people trust RECOMMENDATIONS ADVERTISEMENTS. of other consumers. A >>> B A<<< >>> B MEET YOUR FUTURE EMPLOYEES, PARTNERS, CFOs, CEOs…
  • 10. What are some of the advantages of Web 2.0 & social media? Some ADVANTAGES… • Cheaper • Stickier • Viral • Interactive • Visible • Global • Changes quickly • Connects
  • 11. Even more ADVANTAGES… • Flexible • Helps Your Search Engine Rankings • Drives Traffic to Your Website • Good Word of Mouth • Business Leads • Ideas, Trends, Buzz • It’s EVERYWHERE Old way… New way… • Controlled • Transparent/open Are my staff, clients • Organized • Inclusive Or hanging out HERE? hanging out HERE? • Exclusive • Authentic • One sided • Vibrant • Product-driven • Consumer-driven
  • 12. FOUR WAYS SOCIAL MEDIA CAN HELP YOU TODAY GROW YOUR BRAIN
  • 13. FIND YOUR CALLING BUILD YOUR NEST
  • 14. MAKE SOME DOUGH How do I get on the Web 2.0 & social media highway?
  • 15. •Immerse yourself in conversations •Monitor trends & competition •Google alerts A. Listen •Set up a profile •Friend 25 people •Comment on blogs •Answer questions B. Participate •Share your expertise •Create content/ideas •Write a blog A. Drive •Drive conversations D. Traffic Signs >Privacy: Customize what others can see about you (professional v. personal) • Create ‘Friend’ groups • Edit privacy settings >Etiquette: Once you’re riding the social media highway, remember to obey common Internet traffic rules of thumb. >Policy: Obey or set company guidelines for participation. socialmediagovernance.com/policies.php
  • 16. THINGS to consider… >Be responsible for what you write. >Consider your audience. >Exercise good judgment & common sense. >Respect copyrights. >Protect confidentiality. >Bring value. >Develop a plan. REMEMBER…YOU are your BRAND. E. Test Drive • 7 million users > 1,382% increase in one year > largest age group is 35-49 • It’s simple > Communicate short (140-character) bursts of information to the people that subscribe to your updates > These updates are known as “tweets.”
  • 17. How do I get started? 1. SET UP AN ACCOUNT How do I get started? 2. ENTER PROFILE INFO
  • 18. How do I get started? 3. FIND OR FOLLOW FRIENDS & GROUPS How do I get started? 4. SELECT TOOL TO POST & READ TWEETS Tweetdeck > Runs on your desktop > Multiple accounts > Friend & search columns > Facebook & Myspace > iPhone app
  • 19. How do I get started? 4. SELECT TOOL TO POST & READ TWEETS How do I get started? 5. LEARN THE TWITTERVERSE FOLLOWING Shortened URL TweetUp @username DM (Direct RT (Retweet) Message) TWEET #HASHTAG
  • 20. How is the VSCPA involved in Web 2.0 & social media? New MULTIMEDIA & ONLINE OFFERINGS to enhance membership • RSS • Podcasts • Blog (CPACafe.com) • Microblog (Twitter.com/VSCPANews) • Photo sharing (Flickr.com) • Video, Videocasts (YouTube, Coming Soon!) • Social networking (LinkedIn, Facebook groups • Online communities targeted to different practice areas, including e-mail listserves • Visit “Social Media” section of www.vscpa.com
  • 21. OTHER social media for CPAs • Wiki: www.wikicpa.com • Blogs: www.cpacafe.com > www.cpablogger.com > www.cpasuccess.com > http://bigfouralumni.blogspot.com • Videos & Media: www.financialfitness.com > www.aicpa.org/Media+Center > www.feedthepig.com • Learning: www.cpalearning2.com RESOURCES on social media Blogs www.TypePad.com www.WordPress.com www.BlogLines.com Microblogging/Tracking Twitter: www.Twitter.com TweetDeck: www.TweetDeck.com TwitterBerry: www.orangatame.com/products/twitterberry HootSuite: www.HootSuite.com Tweetie: www.atebits.com/tweetie-iphone Hashtag: http://hashtag.org Google Alerts: www.google.com/alerts
  • 22. RESOURCES on social media Social networks Facebook: www.Facebook.com LinkedIn: www.LinkedIn.com Plaxo: www.Plaxo.com HubStreet: www.HubStreet.com (a new one for CPAs and lawyers) Multimedia sharing sites YouTube: www.YouTube.com (videos) Flickr: www.Flickr.com (photos) Picasa: Picasa.Google.com (photos) SlideShare: www.Slideshare.com (slidedecks) RESOURCES on social media Podcasting iTunes: www.apple.com/itunes (for finding and listening to podcasts) Audacity: audacity.sourceforge.net (for recording / editing podcasts) Wikis PB Wiki: www.PBWiki.com WikiSpaces: www.WikiSpaces.com Policies & Articles Mashable: www.mashable.com Governance: www.socialmediagovernance.com/policies.php
  • 23. CONNECT with me/us Tina Lambert, CAE VSCPA Vice President, Member & Public Relations • Phone: (804) 612-9416 • E-mail: tlambert@vscpa.com • Web: www.vscpa.com • LinkedIn: www.linkedin.com/in/tinalambert www.linkedin.com / search for “Virginia Society of CPAs” • Facebook: www.facebook.com/TinaLambert1 www.facebook.com / search for “Virginia Society of CPAs” • Twitter: www.twitter.com/TinaLambert www.twitter.com/VSCPANews THANK YOU very, very much!

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