The Power of Social Media: Taking Your Networking Online
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The Power of Social Media: Taking Your Networking Online Presentation Transcript

  • 1. The Power of Social Media April 19, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations
  • 2. What the heck is Web 2.0 & social media?
  • 3. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet, CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang, Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online, Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW, Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply, My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven, Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld, TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks, Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING
  • 4. The Social Media Landscape
  • 5. SOCIAL MEDIA IS AN UMBRELLA TERM… THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
  • 6. It’s also a fancy way to describe PEOPLE having CONVERSATIONS online. Photo by Kris Hoet
  • 7. The CONVERSATIONS are powered by… • Blogs • RSS • Widgets • Online Chat & Listservers • Wikis • Social Networks
  • 8. The CONVERSATIONS are powered by… • Social Bookmarks • Podcasts & Videocasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds
  • 9. Why should I care about Web 2.0 & social media?
  • 10. Is Social Media a Fad? Socialnomics.net http://www.youtube.com/watch?v=sIFYPQjYhv8
  • 11. Reason #1 SOCIAL NETWORKING SITES ARE THE MOST POPULAR SITES NEXT TO GOOGLE AND YAHOO — AHEAD OF PERSONAL E-MAIL. Nielsen, Global Faces & Networked Places, 2009
  • 12. Reason #2 SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE. John Burbank, CEO of Nielson Online, 2009
  • 13. Reason #3 TIME SPENT ON SOCIAL NETWORKS IS EXPLODING – 3X FASTER THAN OVERALL INTERNET RATE. Nielson, Global Faces & Network Places, 2009
  • 14. Reason #4 THE IRS USES SOCIAL MEDIA. IF THEY CAN DO IT, CAN’T YOU?
  • 15. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE. The old communication model was a MONOLOGUE. A >>> B
  • 16. The new communication model is a DIALOGUE. A<<<>>>B
  • 17. MEET YOUR FUTURE EMPLOYEES, PARTNERS, CFOs, CEOs…
  • 18. What are some of the advantages of Web 2.0 & social media?
  • 19. Old way… New way… • Controlled • Transparent/open • Organized • Inclusive • Exclusive • Authentic • One sided • Vibrant • Product-driven • Consumer-driven Only 14% of 78% of people trust people trust RECOMMENDATIONS ADVERTISEMENTS. of other consumers. A >>> B A<<< >>> B
  • 20. Some more ADVANTAGES… • Cheaper • Stickier • Viral • Interactive • Visible • Global • Changes quickly • Connects
  • 21. FOUR WAYS SOCIAL MEDIA CAN HELP YOU TODAY
  • 22. GROW YOUR BRAIN
  • 23. FIND YOUR CALLING
  • 24. BUILD YOUR NEST
  • 25. MAKE SOME DOUGH
  • 26. How do I get on the Web 2.0 & social media highway?
  • 27. A. Listen >Immerse yourself in conversations >Visit social sites to observe >Ask your coworkers, kids who… >Google alerts B. Participate >Remember, it’s a dialogue, not a monologue C. Getting Started >Set up a profile >Friend 25 people you know >Begin to converse
  • 28. D. Traffic Signs >Privacy: Customize what the public and your 'Friend' lists can see about you (professional v. personal) • Create ‘Friend’ groups • Edit privacy settings >Etiquette: Once you’re riding the social media highway, remember to obey common Internet traffic rules of thumb. >Policy: Obey or set company guidelines for participation. socialmediagovernance.com/policies.php
  • 29. E. Test Drive • 7 million users > 1,382% increase in one year > largest age group is 35-49 • It’s simple > Communicate short (140- character) bursts of information to the people that subscribe to your updates > These updates are known as “tweets.”
  • 30. How do I get started? 1. SET UP AN ACCOUNT
  • 31. How do I get started? 2. ENTER PROFILE INFO
  • 32. How do I get started? 3. FIND OR FOLLOW FRIENDS & GROUPS
  • 33. How do I get started? 4. SELECT TOOL TO POST & READ TWEETS Tweetdeck > Runs on your desktop > Multiple accounts > Friend & search columns > Facebook & Myspace > iPhone app
  • 34. How do I get started? 4. SELECT TOOL TO POST & READ TWEETS
  • 35. How do I get started? 5. LEARN THE TWITTERVERSE FOLLOWING Shortened URL TweetUp @username DM (Direct RT (Retweet) Message) TWEET #HASHTAG
  • 36. How is the VSCPA involved in Web 2.0 & social media?
  • 37. New MULTIMEDIA & ONLINE OFFERINGS to enhance membership • RSS • Podcasts • Blog (CPACafe.com) • Microblog (Twitter.com/VSCPANews) • Photo sharing (Flickr.com) • Video, Videocasts (YouTube, Coming Soon!) • Social networking (LinkedIn, Facebook groups • Online communities targeted to different practice areas, including e-mail listserves • Visit “Social Media” section of www.vscpa.com
  • 38. OTHER social media for CPAs • Wiki: www.wikicpa.com • Blogs: www.cpacafe.com > www.cpablogger.com > www.cpasuccess.com > http://bigfouralumni.blogspot.com • Videos & Media: www.financialfitness.com > www.aicpa.org/Media+Center > www.feedthepig.com • Learning: www.cpalearning2.com
  • 39. RESOURCES on social media Blogs www.TypePad.com www.WordPress.com www.BlogLines.com Microblogging/Tracking Twitter: www.Twitter.com TweetDeck: www.TweetDeck.com TwitterBerry: www.orangatame.com/products/twitterberry HootSuite: www.HootSuite.com Tweetie: www.atebits.com/tweetie-iphone Hashtag: http://hashtag.org Google Alerts: www.google.com/alerts
  • 40. RESOURCES on social media Social networks Facebook: www.Facebook.com LinkedIn: www.LinkedIn.com Plaxo: www.Plaxo.com HubStreet: www.HubStreet.com (a new one for CPAs and lawyers) Multimedia sharing sites YouTube: www.YouTube.com (videos) Flickr: www.Flickr.com (photos) Picasa: Picasa.Google.com (photos) SlideShare: www.Slideshare.com (slidedecks)
  • 41. RESOURCES on social media Podcasting iTunes: www.apple.com/itunes (for finding and listening to podcasts) Audacity: audacity.sourceforge.net (for recording / editing podcasts) Wikis PB Wiki: www.PBWiki.com WikiSpaces: www.WikiSpaces.com Policies & Articles Mashable: www.mashable.com Governance: www.socialmediagovernance.com/policies.php
  • 42. CONNECT with me/us Tina Lambert, CAE VSCPA Vice President, Member & Public Relations • Phone: (804) 612-9416 • E-mail: tlambert@vscpa.com • Web: www.vscpa.com • LinkedIn: www.linkedin.com/in/tinalambert www.linkedin.com / search for “Virginia Society of CPAs” • Facebook: www.facebook.com/TinaLambert1 www.facebook.com / search for “Virginia Society of CPAs” • Twitter: www.twitter.com/TinaLambert www.twitter.com/VSCPANews
  • 43. THANK YOU very, very much!