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The Power of Social Media
April 19, 2010
    > Tina Lambert, CAE | VSCPA Vice President of Member
                        ...
What the heck is Web 2.0
    & social media?
BlackPlanet.com,    Flickr.com                      , Reunion.com, aSmallWorld,    Bebo             , Blue Dot, Bolt, Broa...
The Social Media Landscape
SOCIAL MEDIA
                IS AN UMBRELLA TERM…

  THAT DEFINES THE VARIOUS ACTIVITIES THAT
INTEGRATE TECHNOLOGY, SOCIAL...
It’s also a fancy way
to describe
PEOPLE
having
CONVERSATIONS
online.




Photo by Kris Hoet
The CONVERSATIONS are powered by…

•   Blogs
•   RSS
•   Widgets
•   Online Chat & Listservers
•   Wikis
•   Social Networ...
The CONVERSATIONS are powered by…

•   Social Bookmarks
•   Podcasts & Videocasts
•   Video Sharing Sites
•   Photo Sharin...
Why should I care about
Web 2.0 & social media?
Is Social Media a Fad?
 Socialnomics.net




http://www.youtube.com/watch?v=sIFYPQjYhv8
Reason #1
SOCIAL NETWORKING SITES ARE THE MOST POPULAR SITES
NEXT TO GOOGLE AND YAHOO — AHEAD OF PERSONAL
E-MAIL.
Nielsen,...
Reason #2
SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF
GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE
CONSUMER EXPERIENCE...
Reason #3
TIME SPENT ON SOCIAL NETWORKS IS EXPLODING –
3X FASTER THAN OVERALL INTERNET RATE.
Nielson, Global Faces & Netwo...
Reason #4
THE IRS USES SOCIAL MEDIA. IF THEY CAN DO IT, CAN’T
YOU?
IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT
IN THE WAY WE COMMUNICATE.


The old
communication
model was a
MONOLOGUE.
A >>> B
The new communication model
is a DIALOGUE. A<<<>>>B
MEET YOUR FUTURE EMPLOYEES,
   PARTNERS, CFOs, CEOs…
What are some of the advantages
  of Web 2.0 & social media?
Old way…                New way…
  •   Controlled          •   Transparent/open
  •   Organized           •   Inclusive
  ...
Some more ADVANTAGES…

•   Cheaper
•   Stickier
•   Viral
•   Interactive
•   Visible
•   Global
•   Changes quickly
•   C...
FOUR WAYS
SOCIAL
MEDIA CAN
HELP YOU
TODAY
GROW
YOUR BRAIN
FIND
YOUR CALLING
BUILD
YOUR NEST
MAKE
SOME DOUGH
How do I get on the
Web 2.0 & social media highway?
A. Listen
  >Immerse yourself in conversations
  >Visit social sites to observe
  >Ask your coworkers, kids who…
  >Google...
D. Traffic Signs
 >Privacy: Customize what the
  public and your 'Friend' lists
  can see about you
  (professional v. per...
E. Test Drive
• 7 million users > 1,382%
  increase in one year >
  largest age group is 35-49
• It’s simple
   > Communic...
How do I get started? 1. SET UP AN ACCOUNT
How do I get started? 2. ENTER PROFILE INFO
How do I get started? 3. FIND OR FOLLOW FRIENDS
                         & GROUPS
How do I get started? 4. SELECT TOOL TO POST &
                      READ TWEETS

                                  Tweetd...
How do I get started? 4. SELECT TOOL TO POST &
                      READ TWEETS
How do I get started? 5. LEARN THE
                         TWITTERVERSE

 FOLLOWING
                         Shortened UR...
How is the VSCPA involved
in Web 2.0 & social media?
New MULTIMEDIA & ONLINE OFFERINGS
to enhance membership
         • RSS
         • Podcasts
         • Blog (CPACafe.com)
 ...
OTHER social media for CPAs

• Wiki: www.wikicpa.com
• Blogs: www.cpacafe.com >
  www.cpablogger.com >
  www.cpasuccess.co...
RESOURCES on social media
Blogs
www.TypePad.com
www.WordPress.com
www.BlogLines.com

Microblogging/Tracking
Twitter: www.T...
RESOURCES on social media
Social networks
Facebook: www.Facebook.com
LinkedIn: www.LinkedIn.com
Plaxo: www.Plaxo.com
HubSt...
RESOURCES on social media
Podcasting
iTunes: www.apple.com/itunes
(for finding and listening to podcasts)
Audacity: audaci...
CONNECT with me/us


Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations

• Phone: (804) 612-9416
• E-mail: ...
THANK YOU
very, very much!
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The Power of Social Media: Taking Your Networking Online

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Transcript of "The Power of Social Media: Taking Your Networking Online"

  1. 1. The Power of Social Media April 19, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations
  2. 2. What the heck is Web 2.0 & social media?
  3. 3. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet, CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang, Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online, Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW, Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply, My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven, Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld, TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks, Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING
  4. 4. The Social Media Landscape
  5. 5. SOCIAL MEDIA IS AN UMBRELLA TERM… THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
  6. 6. It’s also a fancy way to describe PEOPLE having CONVERSATIONS online. Photo by Kris Hoet
  7. 7. The CONVERSATIONS are powered by… • Blogs • RSS • Widgets • Online Chat & Listservers • Wikis • Social Networks
  8. 8. The CONVERSATIONS are powered by… • Social Bookmarks • Podcasts & Videocasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds
  9. 9. Why should I care about Web 2.0 & social media?
  10. 10. Is Social Media a Fad? Socialnomics.net http://www.youtube.com/watch?v=sIFYPQjYhv8
  11. 11. Reason #1 SOCIAL NETWORKING SITES ARE THE MOST POPULAR SITES NEXT TO GOOGLE AND YAHOO — AHEAD OF PERSONAL E-MAIL. Nielsen, Global Faces & Networked Places, 2009
  12. 12. Reason #2 SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE. John Burbank, CEO of Nielson Online, 2009
  13. 13. Reason #3 TIME SPENT ON SOCIAL NETWORKS IS EXPLODING – 3X FASTER THAN OVERALL INTERNET RATE. Nielson, Global Faces & Network Places, 2009
  14. 14. Reason #4 THE IRS USES SOCIAL MEDIA. IF THEY CAN DO IT, CAN’T YOU?
  15. 15. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE. The old communication model was a MONOLOGUE. A >>> B
  16. 16. The new communication model is a DIALOGUE. A<<<>>>B
  17. 17. MEET YOUR FUTURE EMPLOYEES, PARTNERS, CFOs, CEOs…
  18. 18. What are some of the advantages of Web 2.0 & social media?
  19. 19. Old way… New way… • Controlled • Transparent/open • Organized • Inclusive • Exclusive • Authentic • One sided • Vibrant • Product-driven • Consumer-driven Only 14% of 78% of people trust people trust RECOMMENDATIONS ADVERTISEMENTS. of other consumers. A >>> B A<<< >>> B
  20. 20. Some more ADVANTAGES… • Cheaper • Stickier • Viral • Interactive • Visible • Global • Changes quickly • Connects
  21. 21. FOUR WAYS SOCIAL MEDIA CAN HELP YOU TODAY
  22. 22. GROW YOUR BRAIN
  23. 23. FIND YOUR CALLING
  24. 24. BUILD YOUR NEST
  25. 25. MAKE SOME DOUGH
  26. 26. How do I get on the Web 2.0 & social media highway?
  27. 27. A. Listen >Immerse yourself in conversations >Visit social sites to observe >Ask your coworkers, kids who… >Google alerts B. Participate >Remember, it’s a dialogue, not a monologue C. Getting Started >Set up a profile >Friend 25 people you know >Begin to converse
  28. 28. D. Traffic Signs >Privacy: Customize what the public and your 'Friend' lists can see about you (professional v. personal) • Create ‘Friend’ groups • Edit privacy settings >Etiquette: Once you’re riding the social media highway, remember to obey common Internet traffic rules of thumb. >Policy: Obey or set company guidelines for participation. socialmediagovernance.com/policies.php
  29. 29. E. Test Drive • 7 million users > 1,382% increase in one year > largest age group is 35-49 • It’s simple > Communicate short (140- character) bursts of information to the people that subscribe to your updates > These updates are known as “tweets.”
  30. 30. How do I get started? 1. SET UP AN ACCOUNT
  31. 31. How do I get started? 2. ENTER PROFILE INFO
  32. 32. How do I get started? 3. FIND OR FOLLOW FRIENDS & GROUPS
  33. 33. How do I get started? 4. SELECT TOOL TO POST & READ TWEETS Tweetdeck > Runs on your desktop > Multiple accounts > Friend & search columns > Facebook & Myspace > iPhone app
  34. 34. How do I get started? 4. SELECT TOOL TO POST & READ TWEETS
  35. 35. How do I get started? 5. LEARN THE TWITTERVERSE FOLLOWING Shortened URL TweetUp @username DM (Direct RT (Retweet) Message) TWEET #HASHTAG
  36. 36. How is the VSCPA involved in Web 2.0 & social media?
  37. 37. New MULTIMEDIA & ONLINE OFFERINGS to enhance membership • RSS • Podcasts • Blog (CPACafe.com) • Microblog (Twitter.com/VSCPANews) • Photo sharing (Flickr.com) • Video, Videocasts (YouTube, Coming Soon!) • Social networking (LinkedIn, Facebook groups • Online communities targeted to different practice areas, including e-mail listserves • Visit “Social Media” section of www.vscpa.com
  38. 38. OTHER social media for CPAs • Wiki: www.wikicpa.com • Blogs: www.cpacafe.com > www.cpablogger.com > www.cpasuccess.com > http://bigfouralumni.blogspot.com • Videos & Media: www.financialfitness.com > www.aicpa.org/Media+Center > www.feedthepig.com • Learning: www.cpalearning2.com
  39. 39. RESOURCES on social media Blogs www.TypePad.com www.WordPress.com www.BlogLines.com Microblogging/Tracking Twitter: www.Twitter.com TweetDeck: www.TweetDeck.com TwitterBerry: www.orangatame.com/products/twitterberry HootSuite: www.HootSuite.com Tweetie: www.atebits.com/tweetie-iphone Hashtag: http://hashtag.org Google Alerts: www.google.com/alerts
  40. 40. RESOURCES on social media Social networks Facebook: www.Facebook.com LinkedIn: www.LinkedIn.com Plaxo: www.Plaxo.com HubStreet: www.HubStreet.com (a new one for CPAs and lawyers) Multimedia sharing sites YouTube: www.YouTube.com (videos) Flickr: www.Flickr.com (photos) Picasa: Picasa.Google.com (photos) SlideShare: www.Slideshare.com (slidedecks)
  41. 41. RESOURCES on social media Podcasting iTunes: www.apple.com/itunes (for finding and listening to podcasts) Audacity: audacity.sourceforge.net (for recording / editing podcasts) Wikis PB Wiki: www.PBWiki.com WikiSpaces: www.WikiSpaces.com Policies & Articles Mashable: www.mashable.com Governance: www.socialmediagovernance.com/policies.php
  42. 42. CONNECT with me/us Tina Lambert, CAE VSCPA Vice President, Member & Public Relations • Phone: (804) 612-9416 • E-mail: tlambert@vscpa.com • Web: www.vscpa.com • LinkedIn: www.linkedin.com/in/tinalambert www.linkedin.com / search for “Virginia Society of CPAs” • Facebook: www.facebook.com/TinaLambert1 www.facebook.com / search for “Virginia Society of CPAs” • Twitter: www.twitter.com/TinaLambert www.twitter.com/VSCPANews
  43. 43. THANK YOU very, very much!
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