The Power of Social Media

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Social media presentation given to members of the Virginia Society of Certified Public Accountants (VSCPA).

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The Power of Social Media

  1. 1. The Power of Social Media Tina Lambert, CAE, VSCPA Vice President VSCPA Northern Chapter September 15, 2009
  2. 2. What the heck is Web 2.0 & social media?
  3. 3. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet, CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang, Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online, Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW, Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply, My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven, Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld, TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks, Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING
  4. 4. The Social Media Landscape
  5. 5. SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
  6. 6. More simply put: “Social media is people having conversations online.”
  7. 7. The conversations are powered by… • Blogs • Online Chat & Listservs • RSS • Widgets • Wikis • Social Networks • Social Bookmarks • Message Boards • Podcasts & Videocasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds
  8. 8. CommonCraft.com: Social Networking 101
  9. 9. Why should I care about Web 2.0 & social media?
  10. 10. Reason #1 SOCIAL NETWORKING SITES ARE MOST POPULAR SITES NEXT TO GOOGLE AND YAHOO – AHEAD OF PERSONAL E-MAIL.
  11. 11. Social Media Usage is Exploding! 75% of all Americans have joined a social networking site (MySpace, Facebook) > 99% of 18-24 year olds 7 million users > 1,382% increase in one year > largest age group is 35-49 200 million blogs in 2009 > 77% of active online users read a blog > 45% have started their own blog
  12. 12. Social Media Usage is Exploding! YouTube has 100 million videos (65,000 new videos per day) > 83% of internet users watch video clips 39% of internet users subscribe to an RSS feed 55% of internet users have uploaded photos online
  13. 13. Social Media Usage in the Workplace 69% of businesses allow employees to use social media for business 63% use social media to build and promote their brand 61% use social media to improve communication and collaboration REALITY: IT’S A MOBILE WORLD>>>
  14. 14. What about Social Media and CPAs? • 54% are on LinkedIn • 48% are on Facebook • 21% are on Twitter • 61% attend webinars • 36% read blogs • 28% listen to podcasts
  15. 15. Reason #2 IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET. IBM, April 2008
  16. 16. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE. The old communication model was a MONOLOGUE. A >>> B
  17. 17. The new communication model is a DIALOGUE. A<<<>>>B
  18. 18. Reason #3 SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE. John Burbank, CEO of Nielson Online, March 2009
  19. 19. Welcome to the future… McCann Study on Social Media Trends, April 2008
  20. 20. By 2010, MILLENIALS/GEN Y-ERS will outnumber BABY BOOMERS. They already wield $350 BILLION/ YEAR in direct spending power.
  21. 21. Meet your FUTURE EMPLOYEES. Over 64% of students in grades K-12 are online and accessing the internet regularly Downloading music is #1 recreational activity by middle and high school students
  22. 22. What are some of the advantages of Web 2.0 & social media?
  23. 23. Old way… New way… • Controlled • Transparent/open • Organized • Inclusive • Exclusive • Authentic • One sided • Vibrant • Product-driven • Consumer-driven Only 14% of 78% of people trust people trust RECOMMENDATIONS ADVERTISEMENTS. of other consumers. A >>> B A<<< >>> B
  24. 24. For the first time, it’s all about ME! • What I want to talk about • Who I want to talk to • What I want to say… about them
  25. 25. And it’s also about US! Our relationships! What we want to say!
  26. 26. Some more ADVANTAGES… • Cheaper than traditional media • Stickier than traditional media • Viral nature • Highly interactive • Highly visible • Global • Can quickly change, morph and respond to environment and feedback
  27. 27. How do I get on the Web 2.0 & social media train?
  28. 28. A. Listen • Immerse yourself in conversations • Visit social sites to observe • Ask your coworkers, kids who… B. Participate • Remember it’s a dialogue not a monologue • Share some stuff: “I absolutely adore the food at this restaurant.” “Me too! And isn’t the wait staff super friendly?”
  29. 29. C. Getting Started • Profiles: Once an account is created in one of these systems, participants create a profile to represent themselves digitally using text, images, video, audio, links, quizzes and surveys • Friends: Profiles are sewn together into a large web through 'Friends' lists • Commenting: The third feature is public commenting THE GOAL IS TO: ENABLE, INSPIRE, INFLUENCE & ENGAGE!
  30. 30. D. Traffic Signs • Privacy: Customize what the public and your 'Friend' lists can see about you (professional v. personal) > Create ‘Friend’ groups > Edit privacy settings • Etiquette: Once you’re riding the social media highway, remember to obey common internet traffic rules of thumb • Policy: Obey or set company guidelines for participation
  31. 31. www.facebook.com
  32. 32. www.facebook.com
  33. 33. www.linkedin.com
  34. 34. www.twitter.com
  35. 35. www.mystarbucksidea.com
  36. 36. www.amazon.com
  37. 37. How is the VSCPA involved in Web 2.0 & social media?
  38. 38. New MULTIMEDIA & ONLINE OFFERINGS to enhance membership > RSS > Podcasts > Blog (CPACafe.com) > Microblog (Twitter) > Photo sharing (Flickr) > Video, Videocasts (YouTube. Coming Soon!) > Social networking (LinkedIn, Facebook groups) > Online communities targeted to different practice areas, including e-mail listserves > And more! Visit “Social Media” section of www.vscpa.com
  39. 39. VSCPA RSS Feeds: www.vscpa.com/rss
  40. 40. VSCPA Podcasts: www.vscpa.com/podcasts
  41. 41. VSCPA Blog: www.cpacafe.com
  42. 42. VSCPA Twitter Account: @VSCPANews
  43. 43. VSCPA Flickr: www.flickr.comphotosvscpa
  44. 44. VSCPA Facebook and LinkedIn Groups Once logged in, visit “groups” and search for “Virginia Society of CPAs”
  45. 45. VSCPA Online Communities: www.vscpa.com in “Members Only”
  46. 46. OTHER social media for CPAs • Wiki: www.wikicpa.com • Blogs: www.cpacafe.com > www.cpablogger.com > www.cpasuccess.com > http://bigfouralumni.blogspot.com/ • Videos & Media: www.financialfitness.com > www.aicpa.org/Media+Center/ > www.feedthepig.com • Learning: www.cpalearning2.com
  47. 47. RESOURCES on social media Blogs •www.TypePad.com •www.WordPress.com •www.BlogLines.com Microblogging/Tracking •Twitter: www.Twitter.com •TweetDeck: www.TweetDeck.com •TwitterBerry: www.orangatame.com/products/twitterberry/ •HootSuite: www.HootSuite.com •Tweetie: www.atebits.com/tweetie-iphone/ •Hashtag: http://hashtag.org •Google Alerts: www.google.com/alerts
  48. 48. RESOURCES on social media Social networks •Facebook: www.Facebook.com •LinkedIn: www.LinkedIn.com •Plaxo: www.Plaxo.com •HubStreet: www.HubStreet.com (a new one for CPAs and lawyers) Multimedia sharing sites • YouTube: www.YouTube.com (videos) • Flickr: www.Flickr.com (photos) • Picasa: Picasa.Google.com (photos) • SlideShare: www.Slideshare.com (slidedecks)
  49. 49. RESOURCES on social media Podcasting • iTunes: www.apple.com/itunes (for finding and listening to podcasts) • Audacity: audacity.sourceforge.net (for recording / editing podcasts) Wikis • PB Wiki: www.PBWiki.com • WikiSpaces: www.WikiSpaces.com Virtual worlds • Second Life: www.SecondLife.com
  50. 50. CONNECT with me/us Tina Lambert, CAE VSCPA Vice President, Member & Public Relations • Phone: (804) 612.9416 • E-mail: tlambert@vscpa.com • Web: www.vscpa.com • LinkedIn: www.linkedin.com/in/tinalambert www.linkedin.com and search for “Virginia Society of CPAs” • Facebook: www.facebook.com/TinaLambert1 www.facebook.com and search for “Virginia Society of CPAs” • Twitter: www.twitter.com/TinaLambert www.twitter.com/VSCPANews
  51. 51. THANK YOU very, very much!

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