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Social Media for Professional Success
Tina Lambert, CAE, VSCPA Vice President

         VSCPA Webinar
         October 2, ...
What the heck is Web 2.0
    & social media?
BlackPlanet.com,    Flickr.com                      , Reunion.com, aSmallWorld,    Bebo             , Blue Dot, Bolt, Broa...
The Social Media Landscape
SOCIAL MEDIA IS AN UMBRELLA TERM
     THAT DEFINES THE VARIOUS
     ACTIVITIES THAT INTEGRATE
  TECHNOLOGY, SOCIAL INTERAC...
More simply put:

         “Social media
       is people having
     conversations online.”
The conversations are powered by…
                         •   Blogs
                         •   Online Chat & Listservs
...
Why should I care about
Web 2.0 & social media?
Is Social Media a Fad? Socialnomics.net (Qualm)
Reason #1

SOCIAL NETWORKING SITES ARE
MOST POPULAR SITES NEXT TO
GOOGLE AND YAHOO – AHEAD
OF PERSONAL E-MAIL.
Social Media Usage is Exploding!

              75% of all Americans have joined a social
              networking site (M...
Social Media Usage is Exploding!

             YouTube has 100 million videos (65,000 new
             videos per day) > 8...
Social Media Usage in the Workplace

            69% of businesses allow employees to use
            social media for bus...
Social Media is a Business Changer

               Social media is changing the business of
               employers, long...
What about Social Media and CPAs?




      • 54% are on LinkedIn
      • 48% are on Facebook
      • 21% are on Twitter
 ...
Reason #2

IN 2008, IF YOU’RE NOT ON A
SOCIAL NETWORKING SITE,
YOU’RE NOT ON THE INTERNET.

IBM, April 2008
IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT
IN THE WAY WE COMMUNICATE.


The old
communication
model was a
MONOLOGUE.
A >>> B
The new communication model
is a DIALOGUE. A<<<>>>B
Reason #3

SOCIAL MEDIA HAS BECOME A
FUNDAMENTAL PART OF GLOBAL
BUSINESS AND WILL CONTINUE TO
ALTER THE CONSUMER EXPERIENC...
Welcome to the future…




McCann Study on Social Media Trends, April 2008
By 2010, MILLENIALS/GEN Y-ERS
will outnumber BABY BOOMERS.




            They already wield $350 BILLION/
            YE...
Meet your FUTURE EMPLOYEES.

                    Over 64% of students in
                    grades K-12 are online
      ...
What are some of the advantages
  of Web 2.0 & social media?
Old way…             New way…
•   Controlled       •   Transparent/open
•   Organized        •   Inclusive
•   Exclusive  ...
For the first time, it’s all about ME!




                                         • What I want to talk
                ...
And it’s also about US!
      Our relationships!   What we want to say!
Some more ADVANTAGES…

•   Cheaper than traditional media
•   Stickier than traditional media
•   Viral nature
•   Highly ...
And more ADVANTAGES…


                  • Enhance your professional
                    networks and competency
         ...
The NEW MATH…


       Social Networking (OLD)
+      Social Media (NEW)
-------------------------------------------------...
Perceived BARRIERS…



                      •   Fear of “the negative”
                      •   Legal
                  ...
Overcoming BARRIERS…

                 • The negative conversation is
                   happening WITH you or
           ...
How do I get on the
Web 2.0 & social media train?
A. Listen
• Immerse yourself in conversations
• Visit social sites to observe
• Ask your coworkers, kids who…


B. Partici...
D. Traffic Signs
• Privacy: Customize what the public and your 'Friend' lists can
  see about you (professional v. persona...
www.facebook.com
www.facebook.com
www.linkedin.com
www.twitter.com
www.mystarbucksidea.com
www.amazon.com
How is the VSCPA involved
in Web 2.0 & social media?
New MULTIMEDIA & ONLINE OFFERINGS
to enhance membership
> RSS
> Podcasts
> Blog (CPACafe.com)
> Microblog (Twitter)
> Phot...
VSCPA RSS Feeds: www.vscpa.com/rss
VSCPA Podcasts: www.vscpa.com/podcasts
VSCPA Blog: www.cpacafe.com
VSCPA Twitter Account: @VSCPANews
VSCPA Flickr: www.flickr.comphotosvscpa
VSCPA Facebook and LinkedIn Groups




Once logged in, visit
“groups” and search
for “Virginia Society
of CPAs”
VSCPA Online Communities:
www.vscpa.com in “Members Only”
OTHER social media for CPAs
• Wiki: www.wikicpa.com
• Blogs: www.cpacafe.com > www.cpablogger.com >
  www.cpasuccess.com >...
RESOURCES on social media
Blogs
•www.TypePad.com
•www.WordPress.com
•www.BlogLines.com

Microblogging/Tracking
•Twitter: w...
RESOURCES on social media
Social networks
•Facebook: www.Facebook.com
•LinkedIn: www.LinkedIn.com
•Plaxo: www.Plaxo.com
•H...
RESOURCES on social media
Podcasting
• iTunes: www.apple.com/itunes (for finding and listening to
podcasts)
• Audacity: au...
CONNECT with me/us
Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations

• Phone: (804) 612.9416
• E-mail: tl...
THANK YOU
very, very much!
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Social Media Webcast Slides

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Webinar presentation given to members of the Virginia Society of Certified Public Accounts on using social media for professional success.

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  1. 1. Social Media for Professional Success Tina Lambert, CAE, VSCPA Vice President VSCPA Webinar October 2, 2009
  2. 2. What the heck is Web 2.0 & social media?
  3. 3. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet, CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang, Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online, Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW, Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply, My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven, Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld, TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks, Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING
  4. 4. The Social Media Landscape
  5. 5. SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
  6. 6. More simply put: “Social media is people having conversations online.”
  7. 7. The conversations are powered by… • Blogs • Online Chat & Listservs • RSS • Widgets • Wikis • Social Networks • Social Bookmarks • Message Boards • Podcasts & Videocasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds
  8. 8. Why should I care about Web 2.0 & social media?
  9. 9. Is Social Media a Fad? Socialnomics.net (Qualm)
  10. 10. Reason #1 SOCIAL NETWORKING SITES ARE MOST POPULAR SITES NEXT TO GOOGLE AND YAHOO – AHEAD OF PERSONAL E-MAIL.
  11. 11. Social Media Usage is Exploding! 75% of all Americans have joined a social networking site (MySpace, Facebook) > 99% of 18-24 year olds 7 million users > 1,382% increase in one year > largest age group is 35-49 200 million blogs in 2009 > 77% of active online users read a blog > 45% have started their own blog
  12. 12. Social Media Usage is Exploding! YouTube has 100 million videos (65,000 new videos per day) > 83% of internet users watch video clips 39% of internet users subscribe to an RSS feed 55% of internet users have uploaded photos online
  13. 13. Social Media Usage in the Workplace 69% of businesses allow employees to use social media for business 63% use social media to build and promote their brand 61% use social media to improve communication and collaboration REALITY: IT’S A MOBILE WORLD>>>
  14. 14. Social Media is a Business Changer Social media is changing the business of employers, long-standing industries, marketing and communications People trust the opinions of other people as much as, or sometimes more than the “experts” – and definitely more than spokespeople RELATIONSHIPS ARE CRITICAL TO TODAY’S COMMERCE>>>
  15. 15. What about Social Media and CPAs? • 54% are on LinkedIn • 48% are on Facebook • 21% are on Twitter • 61% attend webinars • 36% read blogs • 28% listen to podcasts
  16. 16. Reason #2 IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET. IBM, April 2008
  17. 17. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE. The old communication model was a MONOLOGUE. A >>> B
  18. 18. The new communication model is a DIALOGUE. A<<<>>>B
  19. 19. Reason #3 SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE. John Burbank, CEO of Nielson Online, March 2009
  20. 20. Welcome to the future… McCann Study on Social Media Trends, April 2008
  21. 21. By 2010, MILLENIALS/GEN Y-ERS will outnumber BABY BOOMERS. They already wield $350 BILLION/ YEAR in direct spending power.
  22. 22. Meet your FUTURE EMPLOYEES. Over 64% of students in grades K-12 are online and accessing the internet regularly Downloading music is #1 recreational activity by middle and high school students
  23. 23. What are some of the advantages of Web 2.0 & social media?
  24. 24. Old way… New way… • Controlled • Transparent/open • Organized • Inclusive • Exclusive • Authentic • One sided • Vibrant • Product-driven • Consumer-driven Only 14% of 78% of people trust people trust RECOMMENDATIONS ADVERTISEMENTS. of other consumers. A >>> B A<<< >>> B
  25. 25. For the first time, it’s all about ME! • What I want to talk about • Who I want to talk to • What I want to say… about them
  26. 26. And it’s also about US! Our relationships! What we want to say!
  27. 27. Some more ADVANTAGES… • Cheaper than traditional media • Stickier than traditional media • Viral nature • Highly interactive • Highly visible • Global • Can quickly change, morph and respond to environment and feedback
  28. 28. And more ADVANTAGES… • Enhance your professional networks and competency • Get information faster and in more digestible formats • Connect to other CPAs • Connect to other business colleagues • Connect to your professional associations
  29. 29. The NEW MATH… Social Networking (OLD) + Social Media (NEW) ------------------------------------------------------------ = A change in the way we BUILD RELATIONSHIPS
  30. 30. Perceived BARRIERS… • Fear of “the negative” • Legal • Time • Return on investment • Measurement
  31. 31. Overcoming BARRIERS… • The negative conversation is happening WITH you or WITHOUT you • “Direct” response in crisis • Start slow and build – monitor at the very least • Set goals for followers, friends, etc. • Set goals/plans for social media tool you are using
  32. 32. How do I get on the Web 2.0 & social media train?
  33. 33. A. Listen • Immerse yourself in conversations • Visit social sites to observe • Ask your coworkers, kids who… B. Participate • Remember it’s a dialogue not a monologue C. Getting Started • Set up a profile • Friend 25 people you know • Begin to converse
  34. 34. D. Traffic Signs • Privacy: Customize what the public and your 'Friend' lists can see about you (professional v. personal) > Create ‘Friend’ groups > Edit privacy settings • Etiquette: Once you’re riding the social media highway, remember to obey common internet traffic rules of thumb • Policy: Obey or set company guidelines for participation
  35. 35. www.facebook.com
  36. 36. www.facebook.com
  37. 37. www.linkedin.com
  38. 38. www.twitter.com
  39. 39. www.mystarbucksidea.com
  40. 40. www.amazon.com
  41. 41. How is the VSCPA involved in Web 2.0 & social media?
  42. 42. New MULTIMEDIA & ONLINE OFFERINGS to enhance membership > RSS > Podcasts > Blog (CPACafe.com) > Microblog (Twitter) > Photo sharing (Flickr) > Video, Videocasts (YouTube. Coming Soon!) > Social networking (LinkedIn, Facebook groups) > Online communities targeted to different practice areas, including e-mail listserves > And more! Visit “Social Media” section of www.vscpa.com
  43. 43. VSCPA RSS Feeds: www.vscpa.com/rss
  44. 44. VSCPA Podcasts: www.vscpa.com/podcasts
  45. 45. VSCPA Blog: www.cpacafe.com
  46. 46. VSCPA Twitter Account: @VSCPANews
  47. 47. VSCPA Flickr: www.flickr.comphotosvscpa
  48. 48. VSCPA Facebook and LinkedIn Groups Once logged in, visit “groups” and search for “Virginia Society of CPAs”
  49. 49. VSCPA Online Communities: www.vscpa.com in “Members Only”
  50. 50. OTHER social media for CPAs • Wiki: www.wikicpa.com • Blogs: www.cpacafe.com > www.cpablogger.com > www.cpasuccess.com > http://bigfouralumni.blogspot.com/ • Videos & Media: www.financialfitness.com > www.aicpa.org/Media+Center/ > www.feedthepig.com • Learning: www.cpalearning2.com
  51. 51. RESOURCES on social media Blogs •www.TypePad.com •www.WordPress.com •www.BlogLines.com Microblogging/Tracking •Twitter: www.Twitter.com •TweetDeck: www.TweetDeck.com •TwitterBerry: www.orangatame.com/products/twitterberry/ •HootSuite: www.HootSuite.com •Tweetie: www.atebits.com/tweetie-iphone/ •Hashtag: http://hashtag.org •Google Alerts: www.google.com/alerts
  52. 52. RESOURCES on social media Social networks •Facebook: www.Facebook.com •LinkedIn: www.LinkedIn.com •Plaxo: www.Plaxo.com •HubStreet: www.HubStreet.com (a new one for CPAs and lawyers) Multimedia sharing sites • YouTube: www.YouTube.com (videos) • Flickr: www.Flickr.com (photos) • Picasa: Picasa.Google.com (photos) • SlideShare: www.Slideshare.com (slidedecks)
  53. 53. RESOURCES on social media Podcasting • iTunes: www.apple.com/itunes (for finding and listening to podcasts) • Audacity: audacity.sourceforge.net (for recording / editing podcasts) Wikis • PB Wiki: www.PBWiki.com • WikiSpaces: www.WikiSpaces.com Virtual worlds • Second Life: www.SecondLife.com
  54. 54. CONNECT with me/us Tina Lambert, CAE VSCPA Vice President, Member & Public Relations • Phone: (804) 612.9416 • E-mail: tlambert@vscpa.com • Web: www.vscpa.com • LinkedIn: www.linkedin.com/in/tinalambert www.linkedin.com and search for “Virginia Society of CPAs” • Facebook: www.facebook.com/TinaLambert1 www.facebook.com and search for “Virginia Society of CPAs” • Twitter: www.twitter.com/TinaLambert www.twitter.com/VSCPANews
  55. 55. THANK YOU very, very much!
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