A talk on the importance of using LinkedIn (Gangnam Style) in Professional Development for college students given by Tina Powell

1. Fairleigh Dickinson University - Silberman College of Business
Professional Development Program
LinkedIn Gangnam Style by @tinacpowell

2. 1 “Gangnam” means “south (nam) of the river (gang) in Korean.
2 Icon of the rapid economic development of South Korea
in 1970s and 80s.
3 Most wealthy area in the entire South Korea.
4 Regarded as the place where people are rich, girls are
pretty and everything is supposed to be cool.
LinkedIn Gangnam Style 2

3. 1 175 m in 200 countries - The largest professional network on
the Internet (as of August 2, 2012)
2 As of June 30, 2012, LinkedIn counts executives from all 2011
Fortune 500 companies as members; its corporate hiring
solutions are used by 85 of the Fortune 100 companies
3 85% of recruiters go to LinkedIn before anywhere
else to find talent
4 As of May 2012, there are over 20 million students and
recent college graduates - fastest growing demographic!
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5. LinkedIn Gangnam Style
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6. Discussion Forums Work & Academics Build His Network
In His Field
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7. LinkedIn Search InMails to Promote Warm Response
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8. Advanced Search Locate Company Connect with
Traveler
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10. Profile
 Picture - Think Professional
 Headline - Keywords
 Summary - Be original & kill it
 Experience - Past & present
 Recommendations - Get some, use
restraint
 Skills & Expertise - Share the love
 Education - Clubs, awards, sports
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11. Connect
1. Classmates, friends, acquaintances
2. Teachers, professors, tutors,
administration
3. Family and loved ones
4. FDU Alumni
5. Business
6. Community groups
7. Coaches and school sports teams
8. Workout partners
9. Email lists
10. PEOPLE YOU MAY KNOW (HOME)
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12. Groups
1. Your Groups - Fairleigh Dickinson
University Alumni 6,292
2. Groups You May Like
3. Groups Directory
4. Create A Group
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14. Publish
1. Like, Comment, Share
2. Send a message
3. Add a Google or Slideshare
Presentation
4. Attach a link to an article, video, blog
posting, article, infographic, picture,
press release, student club, events,
poll, athlete of the week, game,
webinar
5. Add your twitter
6. Top sources only!
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15. LinkedIn Gangnam Style 15

16. LinkedIn Gangnam Style
1 2 3 4
Profile Connect Groups Publish
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17. Show your
unique value
Presented by @tinacpowell
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