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Your web presence is important

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  • 1. The importance of a web presence. Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.org tina@coastalcommunityfoundation.org 1
  • 2. AGENDA• You need a web site • Online giving• Social media • Mobile • Channels • Google Alerts • Privacy • Google Analytics• Blogging • Google AdWords• Eventbrite 2
  • 3. Yes, we will be done by 12:30pm. 3
  • 4. You need a web site• It doesn’t have to be expensive.• Buy your name now. • Make sure you own it. • Forward it to Facebook short-term.• WordPress as an option.• Weebly?• Free hosting with Dream Host. 4
  • 5. Social Media• If you can only do one channel, use Facebook. • 800 million people • Events • Viral 5
  • 6. Other channels 6
  • 7. Privacy 7
  • 8. Blogging• Free• Have a reason• Start slow• Comment on others• Guest authors Shameless promotion  http://blog.tinaarnoldi.com 8
  • 9. Eventbrite• Free• Public• Searchable 9
  • 10. Online giving• Make it an option for your donors.• Don’t make it hard! (ex. Registration)• Read the fine print.• Rates vary • 2.9% • 2.2% plus 30 cents 10
  • 11. Mobile• Pay attention• Optimized web site• Resources • http://www.mgivefoundation.org/ • $500k+, $500/month • http://mobipledge.com/ 11
  • 12. Google Alerts• What are people saying about… • Your nonprofit • Your issues • You! 12
  • 13. E-newsletter• Don’t assume everyone wants it.• Have a way to unsubscribe.• Are people reading it? (html/text)• Do they click your links? (Google Analytics)• Vary your subject lines.• Have a (fairly) consistent schedule. 13
  • 14. Google Analytics Is anyone visiting your web-site?If so, what are they doing while they are there? How did they find you? 14
  • 15. Start with your questions• Are people clicking links in my e-mail newsletters?• Are there referral partners I can cultivate?• Are people bouncing on a key page?• Is my AdWords campaign driving useful traffic?• Why do I even have a website? 15
  • 16. Google Analytics - Home PageDashboard• Info at a glance• Keep in context• Can customize 16
  • 17. Google Analytics - Standard Reporting 17
  • 18. Google AdWords for Nonprofits• Target location• $1.00 max bid• “Long tail” keywords• Daily budget of $329• Must actively manage• Can take 5 months for approval 18
  • 19. AdWords connects to Analytics 19
  • 20. Volunteer Resources The Analysis Exchangewww.webanalyticsdemystified.com Media Cause www.mediacause.org Palmetto Technology Hub www.palmettotechnology.org 20
  • 21. You need to be online…. Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.orgtina@coastalcommunityfoundation.org 21