Using LinkedIn


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Using LinkedIn

  1. 1. Tina Arnoldi 360 Internet Strategy LLC
  2. 2. Meet Tina Arnoldi, the founder of 360 Internet Strategy, and a resident of Charleston, SC since the late 1990s. She is qualified in both Google Analytics and Google AdWords, helping numerous clients manage their internet strategy. Tina is also an experienced presenter, offering instruction on topics including Google tools and social media. As a licensed professional counselor (LPC), she has a unique set of qualifications and insight on consumer behavior. She was recognized in 2007 by the Charleston Business Journal with a “Forty Under 40″ award and again in 2011 as an Influential Woman in Business.
  3. 3.  LinkedIn operates the world’s largest professional network on the Internet with more than 238 million members in over 200 countries and territories.  Professionals are signing up to join LinkedIn at a rate of more than two new members per second.  Sixty-five percent of LinkedIn members are located outside of the United States.  There are over 30 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest- growing demographic.
  4. 4.  We’ll walk through my profile as an example because I can comfortably pick it apart!
  5. 5.  Background  Experience  Interests  Expertise  Job searching  Business partners  Used in introductions
  6. 6.  Natural, friendly smile  Headshot – small thumbnails  Professional dress  Ladies – limit makeup and jewelry  Only you – save the pets for Facebook!  Current – not your high school photo  Be consistent across channels
  7. 7.  It doesn’t have to be your job title  Keywords about your skills  Jargon-free  “Director of Happiness”  “Chief Officer of Goodness”
  8. 8.  Name  Picture  Location  Category  Recommendations  Connections
  9. 9. Customize your website listings
  10. 10. Appropriate contact info Professional email address: NOT Professional voice mail: NOT yo, yo, yo
  11. 11. How much do you want to share without requiring a log-in?
  12. 12.  At a glance  No log-in needed
  13. 13.  Never leave it blank  Max it out  Share accomplishments  Make it easy to read with headers  Include contact info  Use keywords
  14. 14. My background is unique with education in psychology, criminal justice and technology. During my 7 years with Coastal Community Foundation (CCF), I managed technology for the organization which included hardware, software, and custom reporting. In February of 2010, I co-founded and served as the Director of Palmetto Technology Hub until October of 2012. We received several grants from Google to support this initiative. Activities in this role included social media, volunteer management, event planning, and marketing activities. In August of 2013, CCF received $37,980 from another Google grant I wrote to extend the technology offerings to nonprofits. As a consultant, I help businesses with their online presence since I am Google Analytics & AdWords Qualified. My public presentations are generally on social media, technology tools, and having a successful online presence and I also offer half-day training on these topics. Although not currently in the counseling field, I maintain my LPC status (licensed professional counselor) Specialties: training, editing, writing, social media, nonprofit, freelance, counseling, technology, blogging, consulting, google analytics, book reviewer, google adwords, SQL, SSRS, Crystal Reports, volunteer coordinator, marketing for PATH, event planning, marketing, presenting
  15. 15.  Speaking engagements ◦ Association of IT Professionals – 2010 ◦ First Federal Nonprofit Network lunch - 2010 ◦ Chas Area Grant Professionals – 2010 ◦ Jaycees – 2010 ◦ Council on Foundations – 2010 ◦ Google Nonprofit Boot Camp – 2011 ◦ Googlefest – 2012 ◦ Association for Fundraising Professionals – 2012 ◦ SC Association of Volunteer Administrators – 2012 ◦ Special Olympics Leadership Conference – 2012 ◦ Google senior event – 2012 ◦ Google Analytics for Nonprofits – 2013 ◦ Dig South – 2013 ◦ Googlefest - 2013 ◦ Association for Fundraising Professionals – 2013 ◦ Need to add my speaking engagements for September
  16. 16. Set up a SlideShare account, post presentations, and integrate it with LinkedIn
  17. 17. • Use keywords naturally • Stay away from jargon – AdWords or PPC or paid ads?
  18. 18. Probably too long What do I want a client/employer to see first? Not an action – better for summary
  19. 19.  Give them first  Tell people what you want to highlight  Make sure the person knows who you are (yes, I’m serious)
  20. 20.  Publications  Volunteer contributions  Projects
  21. 21.  Name it with a hyperlink, creates an inbound link to another site  Relate it to a position to show expertise  Add “team members”  Review your calendar for the past 6 months
  22. 22.  Sometimes you should not accept an endorsement  Focus on strongest skills and those you want to use
  23. 23.  Be discrete: Joining a job seeker group while you’re employed?  Add valuable content. It’s not all about you.  Use them as an “in” with people.  Start a group – IF you have a reason and time to manage it!  Not for company PR.
  24. 24.  Make it about you, not the company ◦ “The start-up of you”  Have outside interests  Use creative, key-word heavy job titles  Shows up more in results if complete
  25. 25.  Give examples of skills being used  Add LI to your website  Include URL in signature  Hide low priority endorsements  Be clear about skill level
  26. 26.  If you don’t know someone, give them a reason to connect ◦ Did you even look at their profile?  Don’t send desperate sales messages  Don’t beg for endorsements  Do seek people out to meet without an agenda  It’s okay to “un-do” a connection
  27. 27.  Weekly ◦ Make connections after every meeting  Have a reason to connect ◦ Check your update feed and comment ◦ Add a unique update (make it different from other channels) ◦ Add a useful discussion to a group  Monthly ◦ Write a recommendation ◦ Review your skill set ◦ Add completed projects
  28. 28. Tina Arnoldi 360 Internet Strategy LLC Next up: Google Analytics Training – October 9th REGISTER: