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Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
Google for Nonprofits Googlefest
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Google for Nonprofits Googlefest

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Slides from googlefest (https://sites.google.com/site/googfest/), highlights Google tools available for nonprofits.

Slides from googlefest (https://sites.google.com/site/googfest/), highlights Google tools available for nonprofits.

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  • 1. Google Tools for Nonprofits Tina Arnoldi Google Analytics & AdWords Qualified (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com www.palmettotechnologyhub.orgtina@coastalcommunityfoundation.org 1
  • 2. 2
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  • 4. 4
  • 5. 5
  • 6. 6
  • 7. Let’s talk about….• Google Sites• Google Voice• Google Docs• Google Analytics• Google AdWords• Gmail 7
  • 8. Sites.Google.com 8
  • 9. 9
  • 10. 10
  • 11. Google.com/Voice 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. Google Docs• Works in the cloud• Can set security for folders• Insert comment• Download to PDF/Word• Public or private• Work at the same time• Notify people of changes by email• Sharing (not attaching to emails) 16
  • 17. Google DocsOverwhelming, right? 17
  • 18. Google Docs• Created a sub-folder just for the conference (BOOT Camp)• Easier to see documents specific to that project• Search 18
  • 19. Google DocsNot a fan of “track changes” in Microsoft Word? Add your comments to a document. 19
  • 20. Google Docs• You can also use Docs to collect survey data (forms) • Different types of questions • Notification rules • Edit confirmation• See www.tinaarnoldi.com for a short ‘how-to’ tutorial 20
  • 21. Google Docs• … and the results are dropped into a form. • Summarize data • Revision history • Share with other users • Export • Do a test (make sure you have the right question type) 21
  • 22. Google AnalyticsIs anyone visiting your web-site? 22
  • 23. 23
  • 24. Google Analytics• Dashboard • New Visits – Info at a glance – Attracting new people• Annotation – Vs. visitors – Noteworthy event • % Change• Bounce rate – What happened? – Site vs. Blog 24
  • 25. Google Analytics Your goal is an action you want your web-visitors to take: • Visit volunteer page • Donate • Sign up for an event • Go to social media profile • Download an application 25
  • 26. Google AdWords You can driveeven more traffic with Google AdWords. 26
  • 27. Google AdWords for Nonprofitskeyword search: “donate nonprofits” 27
  • 28. AdWords• Campaign (topic) – Ad group (specific service/product) • Ad • Ad – 10 – 30 keywords (avoid duplication across ads) – Ad group • Ad • Ad – 10 – 30 keywords 28
  • 29. Google AdWords Nonprofit ad group • Ad • Ad • Ad 29
  • 30. Google AdWords for Nonprofits KeywordsBroad foundation • Community foundation • Foundation building“phrase” “community • Coastal Community Foundation Foundation” • Community Foundation donations[exact] [community • Community Foundation foundation]-negative Community • Will exclude results for Coastal foundation Community Foundation in –California California 30
  • 31. 31
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  • 34. Volunteer Resources The Analysis Exchangewww.webanalyticsdemystified.com Media Cause www.mediacause.org Palmetto Technology Hubwww.PalmettoTechnologyHub.org 34
  • 35. Upcoming Eventsscpath.eventbrite.com• Socializing & Skill sharing• Computer security & your nonprofitCharleston AMA Marketing Bootcamp 35
  • 36. Google Tools for Nonprofits Tina Arnoldi Google Analytics & AdWords Qualified (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com www.palmettotechnologyhub.orgtina@coastalcommunityfoundation.org 36

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