Google for Nonprofits Googlefest

Google Tools for Nonprofits Tina Arnoldi Google Analytics & AdWords Qualified (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com www.palmettotechnologyhub.orgtina@coastalcommunityfoundation.org 1

Let’s talk about….• Google Sites• Google Voice• Google Docs• Google Analytics• Google AdWords• Gmail 7

Sites.Google.com 8

Google.com/Voice 11

Google Docs• Works in the cloud• Can set security for folders• Insert comment• Download to PDF/Word• Public or private• Work at the same time• Notify people of changes by email• Sharing (not attaching to emails) 16

Google DocsOverwhelming, right? 17

Google Docs• Created a sub-folder just for the conference (BOOT Camp)• Easier to see documents specific to that project• Search 18

Google DocsNot a fan of “track changes” in Microsoft Word? Add your comments to a document. 19

Google Docs• You can also use Docs to collect survey data (forms) • Different types of questions • Notification rules • Edit confirmation• See www.tinaarnoldi.com for a short ‘how-to’ tutorial 20

Google Docs• … and the results are dropped into a form. • Summarize data • Revision history • Share with other users • Export • Do a test (make sure you have the right question type) 21

Google AnalyticsIs anyone visiting your web-site? 22

Google Analytics• Dashboard • New Visits – Info at a glance – Attracting new people• Annotation – Vs. visitors – Noteworthy event • % Change• Bounce rate – What happened? – Site vs. Blog 24

Google Analytics Your goal is an action you want your web-visitors to take: • Visit volunteer page • Donate • Sign up for an event • Go to social media profile • Download an application 25

Google AdWords You can driveeven more traffic with Google AdWords. 26

Google AdWords for Nonprofitskeyword search: “donate nonprofits” 27

AdWords• Campaign (topic) – Ad group (specific service/product) • Ad • Ad – 10 – 30 keywords (avoid duplication across ads) – Ad group • Ad • Ad – 10 – 30 keywords 28

Google AdWords Nonprofit ad group • Ad • Ad • Ad 29

Google AdWords for Nonprofits KeywordsBroad foundation • Community foundation • Foundation building“phrase” “community • Coastal Community Foundation Foundation” • Community Foundation donations[exact] [community • Community Foundation foundation]-negative Community • Will exclude results for Coastal foundation Community Foundation in –California California 30

Volunteer Resources The Analysis Exchangewww.webanalyticsdemystified.com Media Cause www.mediacause.org Palmetto Technology Hubwww.PalmettoTechnologyHub.org 34

Upcoming Eventsscpath.eventbrite.com• Socializing & Skill sharing• Computer security & your nonprofitCharleston AMA Marketing Bootcamp 35

Google Tools for Nonprofits Tina Arnoldi Google Analytics & AdWords Qualified (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com www.palmettotechnologyhub.orgtina@coastalcommunityfoundation.org 36

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Google for Nonprofits Googlefest

by Tina Arnoldi on Jun 22, 2012

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