Google for Nonprofits

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Palmetto Technology Hub sponsored a "Boot Camp" in June 2011 where the morning session was on Google tools.

Palmetto Technology Hub sponsored a "Boot Camp" in June 2011 where the morning session was on Google tools.

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  • 1. Google Tools for Nonprofits Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.orgtina@coastalcommunityfoundation.org 1
  • 2. Let’s talk about….• Google Docs• Google Analytics• Google AdWords 2
  • 3. Google Docs• Works in the cloud• Can set security for folders• Insert comment• Download to PDF/Word• Public or private• Work at the same time• Notify people of changes by email• Sharing (not attaching to emails) 3
  • 4. Google DocsOverwhelming, right? 4
  • 5. Google Docs• Shared collection for info pertaining to PATH (edit/view)• Still a lot of documents to sort through 5
  • 6. Google Docs• Created a sub-folder just for the conference (BOOT Camp)• Easier to see documents specific to that project• Search 6
  • 7. Google DocsNot a fan of “track changes” in Microsoft Word? Add your comments to a document. 7
  • 8. Google Docs• You can also use Docs to collect survey data (forms) • Different types of questions • Notification rules • Edit confirmation• See www.tinaarnoldi.com for a short ‘how-to’ tutorial 8
  • 9. Google Docs• … and the results are dropped into a form. • Summarize data • Revision history • Share with other users • Export • Do a test (make sure you have the right question type) 9
  • 10. Google AnalyticsIs anyone visiting your web-site? 10
  • 11. Google Analytics• Data at a glance • Tracking code on your website• Number of users (different levels) • Profile for blog & website• Filters (IP address) • Goals• Percent Change per month 11
  • 12. Google Analytics Your goal is an action you want your web-visitors to take: • Visit volunteer page • Donate • Sign up for an event • Go to social media profile • Download an application 12
  • 13. Google Analytics• Dashboard – Info at a glance• Annotation – Noteworthy event• Bounce rate – Site vs. Blog• New Visits – Attracting new people – Vs. visitors• % Change – What happened? 13
  • 14. Google Analytics• What pages are people visiting? – Conference page – Home page – Volunteer sections• These are popular pages, can we improve the content?• Note bounce rate 14
  • 15. Google AdWords You can driveeven more traffic with Google AdWords. 15
  • 16. AdWords connects to Analytics 16
  • 17. Google AdWords SEM 1 SEO 17
  • 18. AdWords• Campaign (topic) – Ad group (specific service/product) • Ad • Ad – 10 – 30 keywords (avoid duplication across ads) – Ad group • Ad • Ad – 10 – 30 keywords 18
  • 19. Google AdWords Campaign • Ad group • Ad group • Ad group • Ad group 19
  • 20. AdWords• Campaign (topic) – Ad group (specific service/product) • Ad • Ad – 10 – 30 keywords (avoid duplication across ads) – Ad group • Ad • Ad – 10 – 30 keywords 20
  • 21. AdWords• PATH (Campaign) – Nonprofit Ad (Ad Group) • Nonprofit tech volunteers • Charleston nonprofits • Volunteer tech support – Free tech support, free computer help, nonprofit volunteers, technology Charleston – E-news • Looking for tech tips? – Technology tips, free tech tips, technology e-news – Nonprofit BOOT Camp • Nonprofit Tech Conference – Nonprofit conference, nonprofit training, etc… – Volunteers • Share your tech knowledge • Seeking volunteer geeks – Nonprofit technical assistance, nonprofit tech, volunteer for nonprofits, volunteer trainer 21
  • 22. Google AdWords Nonprofit ad group • Ad • Ad • Ad 22
  • 23. AdWords• Campaign (topic) – Ad group (specific service/product) • Ad • Ad – 10 – 30 keywords (avoid duplication across ads) – Ad group • Ad • Ad – 10 – 30 keywords 23
  • 24. AdWords• What’s a good click-through rate?• How can I stay on the front page?• Can I target only local people? 24
  • 25. AdWords – Keywords by group• Different keywords for different ad groups• Notice the difference in clicks for keywords for the same ad group 25
  • 26. AdWords – Nonprofit Ad Group“Nonprofit tech volunteers” receive the most clicks– Now what?• Duplicate it & make minor changes• Pause the other ads• Edit the other ads• Improve keywords 26
  • 27. Volunteer Resources The Analysis Exchangewww.webanalyticsdemystified.com Media Cause www.mediacause.org 27
  • 28. Google Tools for Nonprofits Tina Arnolditina@coastalcommunityfoundation.org tina@palmettotechnologyhub.org 28