Google Analytics - Charleston WordPress user group

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Whether you're a beginner or advanced user of analytics, there are many features you may not know about. In this slide deck, I review tips for using your sources and getting past "not" provided. …

Whether you're a beginner or advanced user of analytics, there are many features you may not know about. In this slide deck, I review tips for using your sources and getting past "not" provided. This is useful for web developers or online marketers interested in their web traffic.

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  • 1. Tina Arnoldi Coastal Community Foundation
  • 2. 360 Internet Strategy, LLC UniqueAndHandmade.com Coastal Community Foundation SCTechAcademy.org ReStartSC.org
  • 3.  It’s not retroactive  Always keep a raw profile
  • 4.  User is logged into their Google account ◦ Impacts analytics, not paid search  Check “search queries” in webmaster tools  Custom filters  There is an easy workaround within analytics to determine intent
  • 5.  Who’s not there?
  • 6.  -site:coastalcommunityfoundation.org "coastal community foundation"
  • 7.
  • 8.  Audience ◦ Mobile  Overview
  • 9.  Email newsletters  Website changes  New feature  PPC campaigns  Speaking engagement  New/updates referral site campaigns
  • 10.  Is it a blog post?  Did people complete a task?  Consider a segment for your landing pages, can also do this for your blog
  • 11.  People have to leave from somewhere  Monetize the top exit pages  Did you expect them to go somewhere else? ◦ Ex. Learn about XYZ nonprofit  Make a donation or volunteer
  • 12.  Caution against daily  Weekly for 3-12 months  Monthly for < 12 months
  • 13.  Use a metric other than visits or page views ◦ Ex content reports  Reorders row based on metric and traffic, top rows are the ones to pay attention to
  • 14.  If you’re running a big PPC campaign, you want to see traffic beyond organic search.
  • 15.  Where do people drop off?  What leads to a conversion?  Is channel X at the end of the conversion process or driving traffic toward conversion?
  • 16. 29
  • 17.  Based on user IP 30
  • 18. 31
  • 19.  Is social media providing an assist with conversions?  Conversions ◦ Multi-Channel Funnels  Assisted conversions  Can drill down
  • 20. 35
  • 21.  Make notes on big changes  Numbers in context  Combine metrics  Remember the big picture  What’s your “so what”?
  • 22. 360 Internet Strategy, LLC UniqueAndHandmade.com Coastal Community Foundation SCTechAcademy.org ReStartSC.org tina@coastalcommunityfoundation.org * 843.793.6036 tina@360internetstrategy.com * 843.410.9320