Tina Arnoldi
Coastal Community Foundation
360 Internet Strategy, LLC
UniqueAndHandmade.com
Coastal Community Foundation
SCTechAcademy.org
ReStartSC.org
 It’s not retroactive
 Always keep a raw profile
 User is logged into their Google account
◦ Impacts analytics, not paid search
 Check “search queries” in webmaster
tool...
 Who’s not there?
 -site:coastalcommunityfoundation.org
"coastal community foundation"

 Audience
◦ Mobile
 Overview
 Email newsletters
 Website changes
 New feature
 PPC campaigns
 Speaking engagement
 New/updates referral site camp...
 Is it a blog post?
 Did people complete a task?
 Consider a segment for your landing pages,
can also do this for your ...
 People have to leave from somewhere
 Monetize the top exit pages
 Did you expect them to go somewhere else?
◦ Ex. Lear...
 Caution against daily
 Weekly for 3-12 months
 Monthly for < 12 months
 Use a metric other than visits or page views
◦ Ex content reports
 Reorders row based on metric and traffic, top
rows a...
 If you’re running a big PPC campaign, you
want to see traffic beyond organic search.
 Where do people drop off?
 What leads to a conversion?
 Is channel X at the end of the conversion
process or driving t...
29
 Based on user IP
30
31
 Is social media providing an assist with
conversions?
 Conversions
◦ Multi-Channel Funnels
 Assisted conversions
 Can...
35
 Make notes on big changes
 Numbers in context
 Combine metrics
 Remember the big picture
 What’s your “so what”?
360 Internet Strategy, LLC
UniqueAndHandmade.com
Coastal Community Foundation
SCTechAcademy.org
ReStartSC.org
tina@coastal...
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
Google Analytics - Charleston WordPress user group
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Google Analytics - Charleston WordPress user group

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Whether you're a beginner or advanced user of analytics, there are many features you may not know about. In this slide deck, I review tips for using your sources and getting past "not" provided. This is useful for web developers or online marketers interested in their web traffic.

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Google Analytics - Charleston WordPress user group

  1. 1. Tina Arnoldi Coastal Community Foundation
  2. 2. 360 Internet Strategy, LLC UniqueAndHandmade.com Coastal Community Foundation SCTechAcademy.org ReStartSC.org
  3. 3.  It’s not retroactive  Always keep a raw profile
  4. 4.  User is logged into their Google account ◦ Impacts analytics, not paid search  Check “search queries” in webmaster tools  Custom filters  There is an easy workaround within analytics to determine intent
  5. 5.  Who’s not there?
  6. 6.  -site:coastalcommunityfoundation.org "coastal community foundation"
  7. 7.
  8. 8.  Audience ◦ Mobile  Overview
  9. 9.  Email newsletters  Website changes  New feature  PPC campaigns  Speaking engagement  New/updates referral site campaigns
  10. 10.  Is it a blog post?  Did people complete a task?  Consider a segment for your landing pages, can also do this for your blog
  11. 11.  People have to leave from somewhere  Monetize the top exit pages  Did you expect them to go somewhere else? ◦ Ex. Learn about XYZ nonprofit  Make a donation or volunteer
  12. 12.  Caution against daily  Weekly for 3-12 months  Monthly for < 12 months
  13. 13.  Use a metric other than visits or page views ◦ Ex content reports  Reorders row based on metric and traffic, top rows are the ones to pay attention to
  14. 14.  If you’re running a big PPC campaign, you want to see traffic beyond organic search.
  15. 15.  Where do people drop off?  What leads to a conversion?  Is channel X at the end of the conversion process or driving traffic toward conversion?
  16. 16. 29
  17. 17.  Based on user IP 30
  18. 18. 31
  19. 19.  Is social media providing an assist with conversions?  Conversions ◦ Multi-Channel Funnels  Assisted conversions  Can drill down
  20. 20. 35
  21. 21.  Make notes on big changes  Numbers in context  Combine metrics  Remember the big picture  What’s your “so what”?
  22. 22. 360 Internet Strategy, LLC UniqueAndHandmade.com Coastal Community Foundation SCTechAcademy.org ReStartSC.org tina@coastalcommunityfoundation.org * 843.793.6036 tina@360internetstrategy.com * 843.410.9320

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