Can personalised be upscaled?


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Presentation at Personalised libraries in HE symposium, Homerton College, Cambridge March 22nd 2011.

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Can personalised be upscaled?

  1. 1. Can personalised be upscaled?<br />Tim Wales<br />Associate Director (E-Strategy), Library Services<br />Royal Holloway, University of London<br />Personalised libraries in HE symposium, Cambridge (22/03/2011)<br />
  2. 2. Royal Holloway...<br />Not a boutique library!<br />
  3. 3. Chapter work in progress!<br />
  4. 4. 1 minute interaction timewhen you see this icon!<br />
  5. 5. My beliefs<br />Technology can help every library offer a boutique service<br />Web technologies and associated data already offer mass personalization at scale<br />There are comparable commercial services that we must benchmark against<br />Social media has empowered our users to expect to be in control<br />
  6. 6. 2 RHUL case studies<br />User driven e-book acquisition<br />(Demand driven acquisition)<br />Discovery systems<br />
  7. 7. DDA and the boutique model<br /><br /><br /><br /><br /><br /><br />?<br /><br />Source: Priestner & Tilley (2010)<br />
  8. 8. 3 suppliers evaluated for a pilot<br />
  9. 9. Why EBL?<br /><br />Best user interface<br />Free 5 minute preview access of every book<br />Flexible configuration options e.g. excluding titles<br />Ability to specify # of loans before purchase triggered<br />Various purchase approval options<br />No upfront payment required<br />Works with SFX and EZProxy<br />(Horrendous invoicing problems)<br />July 2010 – Nov 2010<br />
  10. 10. RHUL pilot details<br />£10,000 funding<br />Ran in November 2010<br />Some basic weeding of title list<br />30,000 EBL records preloaded into Aleph LMS<br />Free 5 min preview enabled<br />1 day loans (rentals)<br />1st 3 clicks = loans, 4th = purchase<br />No cap on book purchase price<br />(busy time)<br />Removing school texts<br />Wanted 150,000 <br />5-15% of book price<br />Unmediated<br />N.B. We deliberately did not market the pilot to test actual user behaviour<br />
  11. 11. RHUL pilot results<br />50% of titles purchased were already held in print <br />
  12. 12. RHUL pilot results<br />5% of trial EBL load<br />3% of trial EBL load<br />
  13. 13. Highly tailored selection by users – would librarians have chosen those 37 titles?<br />Free 5 minute preview accounted for 33% of use so why not just load in thousands of titles into LMS (= iTunes model)?<br />Ratio of loans to purchases chosen unsustainable - do we want mediated option?<br />Do boutique libraries need to have their own LMS in order to operate this?<br />Thoughts<br />
  14. 14. 2 RHUL case studies<br />User drive e-book acquisition<br />(Demand driven acquisition)<br />Discovery systems<br />
  15. 15. Discovery systems<br />A great discovery interface should operate in a mostly self-explanatory way, allowing users to concentrate on selecting and evaluating the resources returned rather than struggling through the search tools that the library provides.<br />Explaining the idiosyncrasies of the brand names of the publishers and providers from which we acquire information resources in wholesale often becomes the focus of information literacy and bibliographic instruction.<br />Since so many library users consume the products we offer from outside our library buildings, having more intuitive tools to deliver library resources that do not require special training represents a valuable advance in the state of the art.<br />The ability to assemble into a single index all the books, journal articles, and other collection components, in my mind, represents one of the most significant breakthroughs in library automation in recent decades.<br />Marshall Breeding (2010)<br />
  16. 16. Discovery & the boutique model<br /><br /><br /><br /><br />½<br /><br /><br /><br />?<br />Source: Priestner & Tilley (2010)<br />
  17. 17. Discovery systems<br />Source: Breeding (2010)<br />
  18. 18. RHUL Discovery now<br />Summon<br />Selected on interface, price and content + Huddersfield feedback<br />Software as a service<br />8 month implementation<br />Includes data from Archive catalogue and IR<br />Little customisation possible<br />Yet another interface<br />
  19. 19. Vanilla interface home<br />
  20. 20. Local home<br />
  21. 21. RHUL results page<br />
  22. 22. Future RHUL Discovery<br />+<br />= Personalization<br />=<br />
  23. 23. RHUL Discovery<br />Discovery system used by Huddersfield and Liverpool (good interface & price)<br />Software as a service<br />8 month implementation<br />Data from Summon index, LMS, Archive catalogue and IR with Openurl links<br />Little customisation possible<br />Yet another interface<br />No Web 2.0 functions yet<br />Discovery layer used by LSE and Swansea (building on our Xerxes experience)<br />Open Source (Local install)<br />6 month implementation<br />Data from Summon API + SFX4 API + Aleph LMS X-Server / restful API<br />Much customisation<br />Consolidates 3 interfaces<br />Web 2.0 functions<br />
  24. 24. Vanilla interface home<br />
  25. 25. Library home page | Library log-in<br />By subject<br />By format<br />By language<br />By type<br />Eresources A-Z<br />Journals A-Z<br />Future interface home<br />Guided search<br />Includes: archives, audio-visual materials, print and e-books, print and e-journals, exam papers, newspapers and open access research<br />Browse<br />Do more<br />Contact us<br />Book a Library group room<br />Check your Library account<br />Check your PIN<br />Register at Senate House Library <br />Search Senate House Library<br />Suggest a book/resource<br />Top up your printing account<br /><br />Tel: 01784 443323<br />Feedback form<br />There is a delay between resources being entered into the library systems and uploaded to LibrarySearch. If you cannot find printed material you are expecting to see, please try the Library Catalogue<br />
  26. 26. Vanilla results page<br />Library map<br />
  27. 27. Full resource view<br />Basic Web 2.0<br />
  28. 28. Boutique service benchmark<br />
  29. 29. Benchmarking<br /><ul><li>Fast, combined search and browse across all resource types
  30. 30. Integrated account management
  31. 31. Reviews and ratings
  32. 32. Personalised recommendations on homepage and by email
  33. 33. Downloadable e-content
  34. 34. Regional variations
  35. 35. Fast, combined search and some browsing across all resource types
  36. 36. Integrated account management and sign-on
  37. 37. Reviews and ratings
  38. 38. Personalised recommendations on homepage and by email
  39. 39. Downloadable e-content
  40. 40. Regional variations</li></li></ul><li>Do boutique libraries need to have their own discovery system in the boutique model?<br />Do they have the technical staff resource to implement them?<br />Can discovery systems index the specialist data/information supplied by boutique libraries (e.g. Company data, statistics, chemical information) <br />Or are discovery systems a threat to boutique libraries?<br />Questions<br />
  41. 41. Chapter X - Can personalised be upscaled? <br />Tim Wales<br />What else do<br /> you think this chapter should cover?<br />
  42. 42.<br />@timwales<br />Source:<br />
  43. 43. References<br />Amazon,<br />Breeding, Marshall (2010) State of the Art in Library Discovery 2010. Available from:<br />EBL,<br />Priestner, Andy & Tilley, Elizabeth (2010) Boutique libraries at your service Library & Information Update (July). Available from:<br />Summon,<br />Vufind,<br />
  44. 44. Final thought<br />