Social Media in Higher Education

@ManuelSintubin
@TimSmitsTim

PhD Society Leuven – January 16th 2014
DECISION FACTORS -

Personality
Motivation
Research Unit
Discipline
“Legal” Issues
Time

- CHOICES
Facebook
LinkedIn
Twitt...
TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?

Most social media need a momentum, so
investment should be substantial
Pos...
BENEFIT – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?

You have FOUR potential goals:
 Research
 Education
 Public service
...
WHICH SOCIAL MEDIA?

Many social media potentially serve multiple
goals; Much depends on how you use them
Research

Educat...
http://www.slideshare.net/cami13/6-1-26933062
CAN THE RETURN ACTUALLY BE POSITIVE?
SEO – PR – content marketing for employer (& you)

Research
 Direct peer-to-peer fee...
EXAMPLES …
Blogging & Twitter: the a-reciprocal advantage
Opinion – Research - Education
EXAMPLES …

TWITTER - OPINION
EXAMPLES …

TWITTER - EDUCATION

http://www.slideshare.net/timsmitstim/twitter-use-in-higher-education
https://storify.com...
EXAMPLES …

TWITTER - RESEARCH
EXAMPLES …

BLOGGING
EXAMPLES …

BLOGGING
EXAMPLES …

Taptoe.wordpress.com

BLOGGING
TAKE-HOME-MESSAGE

Choose wisely
No need to include every social medium or to
invest equally in all chosen
Build an identi...
LINKS …
General
http://simplysociology.wordpress.com/2013/02/04/social-media-for-academia-some-things-i-have-learnt/
http:...
Social AcaMedia: Social Media in Academia
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Social AcaMedia: Social Media in Academia

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Presentation for the KU Leuven PhDSociety on the use of social media in academia.

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Social AcaMedia: Social Media in Academia

  1. 1. Social Media in Higher Education @ManuelSintubin @TimSmitsTim PhD Society Leuven – January 16th 2014
  2. 2. DECISION FACTORS - Personality Motivation Research Unit Discipline “Legal” Issues Time - CHOICES Facebook LinkedIn Twitter Yammer Google+ ResearchGate Academia GoogleScholar Slideshare Pinterest Tumblr Youtube Wordpress Blogger
  3. 3. TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT? Most social media need a momentum, so investment should be substantial Possible work-around:  Invest in an institutional account (research unit; third party) while still being invididually identifiable  Create an account and redirect to more active media (to claim an accountname; not always a wise option)
  4. 4. BENEFIT – YOUR SOCIAL MEDIA RETURN ON INVESTMENT? You have FOUR potential goals:  Research  Education  Public service  Career Serve multiple goals, increasing the return Direct the return to yourself (but be loyal to your current employer, cf. in a publication)
  5. 5. WHICH SOCIAL MEDIA? Many social media potentially serve multiple goals; Much depends on how you use them Research Education Facebook   Twitter   LinkedIn  Google+  Public Service           Youtube Wordpress Blogger Career     Pinterest Google Scholar ResearchGate Academia    Slideshare     
  6. 6. http://www.slideshare.net/cami13/6-1-26933062
  7. 7. CAN THE RETURN ACTUALLY BE POSITIVE? SEO – PR – content marketing for employer (& you) Research  Direct peer-to-peer feedback; launching ideas – cooperation; networking outside conferences; 24/7 pitching; more citations ! Education  Increased student involvement; insights & social media contacts as bonus material Public Service  Outreach; valorization Career  Portfolio (extra & intra-academic); network
  8. 8. EXAMPLES … Blogging & Twitter: the a-reciprocal advantage Opinion – Research - Education
  9. 9. EXAMPLES … TWITTER - OPINION
  10. 10. EXAMPLES … TWITTER - EDUCATION http://www.slideshare.net/timsmitstim/twitter-use-in-higher-education https://storify.com/TimSmitsTim/strategy-papers-kuladv-2013
  11. 11. EXAMPLES … TWITTER - RESEARCH
  12. 12. EXAMPLES … BLOGGING
  13. 13. EXAMPLES … BLOGGING
  14. 14. EXAMPLES … Taptoe.wordpress.com BLOGGING
  15. 15. TAKE-HOME-MESSAGE Choose wisely No need to include every social medium or to invest equally in all chosen Build an identity Produce identifiable content Cross-reference your accounts
  16. 16. LINKS … General http://simplysociology.wordpress.com/2013/02/04/social-media-for-academia-some-things-i-have-learnt/ http://www.nadinemuller.org.uk/musings/academia-and-social-media/ Identity http://mashable.com/2013/10/03/social-media-profile-photos/ http://www.lannoo.be/altijd-naakt Twitter http://www.theguardian.com/higher-education-network/blog/2013/feb/05/academic-twitter-technology-socialmedia-universities http://savageminds.org/2013/05/08/the-academic-benefits-of-twitter/ http://blog.smu.edu/cte/2013/11/12/twitter-for-academics/ http://blogs.plos.org/mindthebrain/2013/12/09/advice-to-junior-academics-on-how-to-get-involved-with-twitter/ http://deevybee.blogspot.be/2011/06/gentle-introduction-to-twitter-for.html Blogging http://deevybee.blogspot.com.au/2013/12/the-impact-of-blogging-on-reputation.html http://nearemmaus.com/2013/09/06/5-reasons-students-shouldnt-blog-1-public-reputation/ http://hadibeenareviewer.wordpress.com/ http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/25/how-to-be-a-scholar-daniels/ https://pubpeer.com/ http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/30/three-strikes-and-a-blog-hartley/ http://deevybee.blogspot.co.uk/2013/03/blogging-as-post-publication-peer.html
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