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Social Media Strategy Development from Templeton Interactive - 2013

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Social Media Strategy presentation from Templeton Interactive. Learn how to get started with your social media strategy today.

Social Media Strategy presentation from Templeton Interactive. Learn how to get started with your social media strategy today.

Published in Business , News & Politics
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  • 1. www.templeton-interactive.comSocial Media StrategyDevelopment
  • 2. www.templeton-interactive.comStrategy Overview Does a Social Marketing Strategy Make Sense? Benefits of Social Media How to Measure Program Success Benchmarking Social Phase Definition – where is your company? How to Develop a Strategy Six Steps to Getting Started
  • 3. www.templeton-interactive.comBenefits of Social Media*85.4%* 2011 Survey of US MarketingExecutives by Focus Business Experts
  • 4. www.templeton-interactive.comHow to Measure ProgramSuccess? The three top metrics are*: Actual value of sales generated by social mediaprograms Estimated value of new leads generated by socialmarketing programs Reduced cost of customer support and customeracquisition due to social marketing programs Most companies know the value of a qualified lead –use this info for ROI calculations Don’t forget that there are two ways to gain value –increased revenue and reduced costs*Marketing Sherpa 2011 Social Media Benchmark Survey
  • 5. www.templeton-interactive.comThree Phases of Social MarketingMaturity*Trial Phase Transition Phase Strategic PhaseOrganization does nothave a process orguidelines forperforming socialmarketingOrganization has aninformal process with afew guidelines itsporadically performsOrganization has aformal process withthorough guidelines itroutinely performsCompanies in the Strategic phase are 4x morelikely than Trial companies to have measurableROI. * Courtesy Marketing Sherpa
  • 6. www.templeton-interactive.comSix Steps to Getting Started with aStrategic Approach Perform Competitive Analysis Establish Goals Determine Platforms Set Up Profiles Build the Community Engage and Grow
  • 7. www.templeton-interactive.comStrategic Approach: EstablishGoalsWhat do you expect social media to accomplish? Convert social media members into paying customers? Achieve or increase measurable ROI from socialmedia? Achieve or increase measurable lead generation fromsocial media? Improve the cost efficiency of customer supportprograms? And don’t forget – collaboration benefits from internalsocial media
  • 8. www.templeton-interactive.comNext Steps Perform Competitive Analysis Establish Goals Determine Platforms Set Up Profiles Build the Community Engage and GrowPhase 1Phase 2
  • 9. www.templeton-interactive.comAbout Templeton Interactive 20 years marketing experience Best of breed, tailored solutions – no vendor bias The “A Team” Concept – bring the best talentaboard Industry Experts Programmers Writers Suppliers
  • 10. www.templeton-interactive.comThanks!e) timt@templeton-interactive.comc) 949-235-3452Follow me on Twitter @timtempleton