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What is beyond traditional traffic counting for retailers? What is beyond the ability to measure store conversion figures?
Across whole store portfolios, analytics using digital cameras offers the combined functionality of traffic counting, security surveillance, staffing, queue control, exception reporting, distance monitoring, remote training and VM implementation.
Across a selected number of strategically important “VMAnalytics” stores the benefits for the retailer explode when dwell, attraction, engagement and conversion can be measured not only for stores, but also departments, ranges and individual displays.