Vm chronicles no.10 The tenth series of extraordinary retail events

456 views

Published on

Discover some of the more fascinating retail stories happening before our very eyes… VM Chronicles 10 A tenth series of Extra-ordinary Retail Events

Crew Cut: Subtle Snapshot of What's-in Store
Open: Welcome to the House of Fun
Social Visits: Pop-Up & Pop-In
Top Clarks: Success is Black & White
Insuring Success: Selling in Any Event
Colour with Confidence: No More Le Creuset Cookery Blues Days
Colour Palette: Playing with Performance
From Knightsbridge to Airbridge: Flying the Harrods Flag

https://www.vm-unleashed.com
https://www.facebook.com/VMunleashed.Ltd
https://www.pinterest.com/vmunleashed

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
456
On SlideShare
0
From Embeds
0
Number of Embeds
28
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Vm chronicles no.10 The tenth series of extraordinary retail events

  1. 1. from VM-unleashed! Ltd
  2. 2. The 10th series of extra-ordinary events Crew Cut: Subtle Snapshot of What's-in Store Baited breath awaits the arrival of the much vaunted J Crew flagship store on Regent Street. However for the impatient and curious a subtle appetizer awaits amidst the stylish surroundings of Lambs Conduit, number thirty eight. In keeping with its history of opening specialist stores in its native New York the London store is a menswear outlet, selling stylish soft, in a world of traditional tayloring. Individual displays echo the exclusive environment whilst the standout sales desk offers a glimpse of elegant eye-candy displaying jewellery and accessories for the well-suited and well informed. more postings & images on facebook & pinterest https://www.facebook.com/vmunleashed.Ltd http://www.pinterest.com/vmunleashed/ No. 1001
  3. 3. The 10th series of extra-ordinary events Open: Welcome to the House of Fun Something pretty peculiar popped up in Islington. The coolest collection of contemporary living from the safest pair of hands in British retail. Open House is a month long pop-up experience exclusively featuring the House collection of John Lewis. The whole is housed in a two-floor space with the ground level given over to informally segmented room sets, a coffee bar and plenty of open space for activities and seasonal interaction. From face painting to french fancies, giveaways to guacamole, and guitar greats to gourmet demonstrations the space is fun and and fully social, featured through facebook and twitter whilst interestingly anonymous of the official JL site. The lower level serves as a film house with selective screening of cool classics, introduced by doyens of the film fraternity to a decidedly select audience. Open House explodes the John Lewis brand to a younger audience and keeps then coming back for more in this most innovative of omni-channel experiments. No. 1002
  4. 4. The 10th series of extra-ordinary events Social Visits: Pop-Up & Pop-In Exclusive: All embracing old dog teaches the tricks in the era of the omni-channel experience. The Open House experiment shows perfectly the social strategy for promotion and self-marketing. No longer the static pages of periodicals or the neutral newsprint; replaced by a dynamic delivery combining the energy and experience of real-life destinations with the popular appeal of the pop-up website and social site exposure. When the house of cards collapses into creative history the emotional memories and surging sales will have put this House on firm foundations. more postings & images on facebook & pinterest https://www.facebook.com/vmunleashed.Ltd http://www.pinterest.com/vmunleashed/ No. 1003
  5. 5. The 10th series of extra-ordinary events Top Clarks: Success is Black & White Step back in time to a classic footwear store moribund in wood and carpet, then re-trace your steps to the modern Clarks store in the now familiar white box brought to life by imaginative and attractive graphic ideas and you walk the journey of one of the world's leading footwear brands. The new season's imagery combines settings in pen and ink as the backdrop for colourful expression. Powerful window messages, on fashion and quality, are projected clearly and stylishly combining mannequins and life--size cut-out imagery. Internal focal tables and wall bays are treated in the same stylish way, walking every step of the customer journey with consistency and comfort. more postings & images on facebook & pinterest https://www.facebook.com/vmunleashed.Ltd http://www.pinterest.com/vmunleashed/ No. 1004
  6. 6. The 10th series of extra-ordinary events Insuring Success: Selling in Any Event At the risk of being boring, John Lewis's outstanding performance never misses a trick to tempt and attract customers into spending in the UK's favourite emporium. Once criticised for being static and staid, the retailer has built onto its enviable reputation for reliability and trust a new role as multi-channel leaders and a destination for newness, ideas and seasonal inspiration. An average days heralds a showcase of design classics, new seasons styles, value ideas for new kids on the University blocks and the additional reassurance of trusted insurance for all your precious purchases. more postings & images on facebook & pinterest https://www.facebook.com/vmunleashed.Ltd http://www.pinterest.com/vmunleashed/ No. 1005
  7. 7. The 10th series of extra-ordinary events Colour with Confidence: No More Le Creuset Cookery Blues Days Whilst Apple has been an intrinsic ingredient in the recipe to popularise product colour, the heat was ignited by a brand that's been fanning the flames of cookery creativity for considerably more years than that. Le Creuset combines category dominance and the reputation for quality par excellence, with spectacular use of colour to stimulate and satisfy the palette of any kitchen. A show-off in anyone's store, the brand has developed brand delivery with clever and clear visual tools that protect and promote its credibility even in the most hostile of environment. Simple category order and logic, presentation of the product story, effective information and perfect packaging that doubles as display ably illustrate that Le Creuset is a brand that lingers long after the first mouth full. No. 1006
  8. 8. The 10th series of extra-ordinary events Colour Palette: Playing with Performance Pride comes before The Fall, and Le Creuset's on-line offering oozes the flavour and fun of this sensual season. Le Creuset's message is based on the fundamental function and unquestionable quality of its product. Onto this layer an opulent coating of colour coordination from the pretty pinks of its junior baking collection, the innovation of olive and the trademark tone of vibrant volcano. The best brands are constantly put to use, and the icing on the cake is the constant relevance that Le Creuset creates with recipes for every product and occasion. Opening up with Seasonal Autumn classics, the site also offers up a full recipe catalogue and cleverly combines every product with suggested sojourns into the wonderful worlds of casseroles and crumbles. The means to the end, is the beginning of the Le Creuset brand experience. more postings & images on facebook & pinterest https://www.facebook.com/vmunleashed.Ltd http://www.pinterest.com/vmunleashed/ No. 1007
  9. 9. The 10th series of extra-ordinary events From Knightsbridge to Airbridge: Flying the Harrods Flag Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods. In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it's the clever commercialisation of the Harrods brand that catches the eyes and opens the wallets. Fabulous food creates the destination wall from traditional teas to tempting treats, personalised puddings to branded biscuits. The packaging steals the show building on the original green & gold into a ornate array of pastels and plums, monochrome magic to seasonal scarlets. Centrepiece the iconic Harrods bag, blocked in the traditional hues, but also resplendent in pink for the feminine soul, and stylish in black for sophistication. A veritable lesson in empowering an identity to travel to any destination. No. 1008
  10. 10. VM-unleashed Ltd! 11 Moat Farm Royal Tunbridge Wells Kent TN2 5XG UK Tim Radley Managing Director tim.radley@vm-unleashed.com 07967 609849 www.vm-unleashed.com VM-chronicles: a series of extra-ordinary events from VM-unleashed! Ltd more postings & images on facebook & pinterest https://www.facebook.com/vmunleashed.Ltd http://www.pinterest.com/vmunleashed/

×