Be the first to like this
There are lots of guides for businesses on how to respond to crises so the damage to their reputation is minised. Many of the steps are commonsense.
Yet, as Toyota and BP show, even the best resourced companies make repeated bad decisions that cause crises to become PR disasters too.
What is it that causes executives to repeatedly make the wrong calls?
This article looks at the psychology behind decision-making and why it often fails under the intense media pressure generated by a crisis.