Content marketing & the data goldmine in your business - June 2013
by Tim Prizeman, Director - Public Relations agency at Kelso Consulting - PR & thought leadership consultancy on Jun 12, 2013
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These are my slides from the June 2013 Content Strategy Lightning Talk hosted by the London Content Strategy Meetup group. ...
These are my slides from the June 2013 Content Strategy Lightning Talk hosted by the London Content Strategy Meetup group.
My presentation looks at the data goldmine within most businesses, and how two small businesses utilised this (with my help) to generate great research and insights that allowed them to create powerful PR, lead generation and content marketing initiatives.
Hope they are of interest, and further details about one of the campaigns is at http://www.kelsopr.com/pr-case-studies-1.
In the near future I will turn them into slideshow with an audio voice-over as they may not be hugely useful to non-attendees without this!
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