My Board Locker  Increasing  board sales by  reducing the  purchase riskMy Board Locker concept description for discussion...
My problem                    I just broke ‘old faithful’ and                    the waves are still predicted to         ...
My Board Locker                                                                                                           ...
The Risk involved in a surfboard                                                                      Problem             ...
Solution                                         REDUCE the risk. . . . .and INCREASE sales                   INFORMATION ...
how it works                                                                     My Board Locker                          ...
how it works                                                                                        Boards are reserved in...
how it works                                                       1. Reserved boards are located                         ...
Website rental            Welco me tom y b o a r d l o c k e r. c o m                                                     ...
website rental                                                                                     Users can search for   ...
In store rental                        Welcome to MyBoardLocker                                                           ...
win                        winW I N                                                   • Reduced purchase risk             ...
growth potential                                               Orange                                                     ...
long term Vision                                New                                                                       ...
My                                                                                                                        ...
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MyBoardLocker.com - vision

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MyBoardLocker is hoping to help reduce friction associated with surfboard purchases by providing an easy way for surfers to 'try' before they 'buy' much the same way snowboarders and golfers do with their equipment. Surfers can reserve the latest models from the premiere shapers through online and mobile interfaces and then go pick the board up at a local surf shop to give them a test drive.

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MyBoardLocker.com - vision

  1. 1. My Board Locker Increasing board sales by reducing the purchase riskMy Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation
  2. 2. My problem I just broke ‘old faithful’ and the waves are still predicted to be good for the next few days my options 1. borrow from a friend (free) 2. buy a new board ($600) or 3. buy a used board ($300 + time)My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation
  3. 3. My Board Locker My Board Locker • Research • Reserve Reservations & Recommendations • Try Inventory Management • Buy Feedback & demo days (through shops)My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation
  4. 4. The Risk involved in a surfboard Problem purchase Inhibits sales Surfer High Cost, New Boards High Risk, can cost No Recourse over $700 Retailer Manufacturer Low margins, great products, low inventory turns, low sales volume limited spaceMy Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation
  5. 5. Solution REDUCE the risk. . . . .and INCREASE sales INFORMATION ACCESS • shaper recommendations • user feedback • board comparisons TRY IT! • Easy access to demos • various models • various dimensions INCENTIVIZE! • 2 week ‘buy’ incentives • Push new models • Push ‘2nd’ boardMy Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation
  6. 6. how it works My Board Locker boards customers reduced risk shop A Reservations & Recommendations rackspace sales increase more sales shop B Inventory Management Feedback & demo days shop CMy Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation
  7. 7. how it works Boards are reserved in advance through website & mobile devices Boards available at a OR location can be rented on the spot in the store In-StoreMy Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation
  8. 8. how it works 1. Reserved boards are located either in regional warehouse or at local shops and provisioned 2. The reserved boards are relocated to the ‘pick-up’ location at regular intervals 3. The surfer picks up & returns the board at the location they selectedMy Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation
  9. 9. Website rental Welco me tom y b o a r d l o c k e r. c o m right board, right place, right time! My Shaper Go to my account email address password Sign me up I’m new Ask Nev Ask Al Check out Check out our our Inventory LocationsMy Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation
  10. 10. website rental Users can search for boards by size, brand, type (ie ‘fish’), location, etc Site Functionality: • create profiles • have favorite boards & locations • saved account info for quick rentals • post board reviews & recommendationsMy Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation
  11. 11. In store rental Welcome to MyBoardLocker In-Store iPad touch here touch here terminal to to rent a to return a rent on the CLICK surfboard surfboard spot & view MyBoardLocker gives you the ability to ‘try’ before you ‘buy’. You other can demo boards available in this store or reserve one to try later this week. Touch the green button above to get started inventoryMy Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation
  12. 12. win winW I N • Reduced purchase risk • Try alternative designs • New customers • Customer feedback on models • Increased per-capita surfboards • Differentiation • Customer loyalty • Increased salesMy Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation
  13. 13. growth potential Orange LA & County Ventura (4) I (5) II III se se se P ha P ha ha P San Diego Santa Cruz (2) County Hawaii (3) (4) East Coast (8) boardless WaveHunters surf Australia travel France / Spain S. AfricaMy Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation
  14. 14. long term Vision New Rentals • try out new models • short term use • travelers cradle to grave care Recycle for a surfer’s Repair • partner for • low rates eco-friendly disposal best friend • easy check in/out Re-purpose Re-use • used board marketplace • donate to camps or third worldMy Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation
  15. 15. My Board LockerMy Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

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