Persona

Persona: Lemiece ZarkaBio Musts & Needs Must know and plan outFreshmen at Stanford, who lives in an her life for the next 10all-freshmen dorm is a SymSys major weeks to survive.and traditional overachiever taking 20 Therefore, needs to beunits, holding a leadership position and efﬁcient in structuring herpart-time coding job. life - swears by iCal.Wants & StressesOften times wishes to have the ability toimmediately engage in spontaneous socialactivity. Having free time but being unableto utilize it efﬁciently because her friendsare unavailable, stresses her.

Target audience: Stanford freshmen who feels over structured in desperate need ofa spontaneous social activity to vent-out.Stressor: Thriving at Stanford means being efﬁcient, e.g. having events planned out 3weeks in advance. Students are stressed by feeling unable to vent out immediately andspontaneously.Calmer: IWantTo.com, increases a students ability to engage in spontaneous socialactivity by triggering the same behavior in others. I want to... ...play volleyball in Arrillaga. ... grab Chipotle in Menlo Park. ... get input on my IHUM essay in Bing. ... scream in Meyer.

Persona

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