Landscape: Calming by designing for spontaneous social behavior


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The landscape of calming technologies (#CalmingTech) that calm users by raising their ability to engage in spontaneous social activities.

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Landscape: Calming by designing for spontaneous social behavior

  1. 1. LANDSCAPE Calming by designing for spontaneous social behaviorThursday, April 21, 2011
  2. 2. Breadth of spontaneity "an organization which depends solely upon its blueprints of Robustness prescribed behavior is a very fragile social system" Katz (1964)“Think about the people in your life who youwould consider spontaneous. They seem so Vitalismalive, don’t they? They are so positive andconfident.” “positive mood at work is a direct antecedent of organizational Mood spontaneity and a pivotal construct in stress reduction.” George (1992) Spontaneity means acting in accordance with a natural feeling, impulse or tendency without Tendencies any constant, effort or premeditation. “So-called "Judging" (J) types tend to live in a controlled, self- regulated, orderly fashion; more adaptive Balance "Perceiving" (P) types prefer to live in a more flexible, unscheduled--i.e., spontaneous--way” - Myers-Briggs Type IndicatorThursday, April 21, 2011
  3. 3. Non-tech spontaneous sport enablers Equipment (e.g. sports gear box in dorm lounge) Place (e.g. central park) Time People (e.g. pick-up basketball)Thursday, April 21, 2011
  4. 4. Location-focused social apps Which friends and treasures are nearby? + reward incentive system - hard to move from info to action Finding nearby strangers with a specific interest + focuses on enabling spontaneity +/- very specific activity What should I be doing? + great UI, versatile - focused on planning not spontaneity Sharing the phenomenal experience + sophisticated tech, Wow factor “Color” - not aimed at real-life interaction All lacking the calming aspect!Thursday, April 21, 2011
  5. 5. Community-focused social apps Self-explanatory heavy-weights + well-established + great for large-scale social spontaneity (eg, Libya) & & et al. +/- big, not focused communities Connect to friends via your favorite shows + nice addition to specific market “IntoNow” - might discourage real-life social behavior Crowd-sourcing review site + calming by decreasing choice - answers where not howThursday, April 21, 2011
  6. 6. Other tech Multi-user hands on computing device + encourages a multitude of uses - goal-orientated Texting + powerful trigger - small communityThursday, April 21, 2011
  7. 7. Questions and Insights - often an activity’s spontaneity is inversely proportional to it’s sociableness - the triangle question: how to provide all three vortices while keeping it spontaneous? - current solutions have a hard time motivating users from info to action - encouraging spontaneous social activities requires specific communities (socially and geographically) - Current tech solutions suffer b/c of 1. social stigma and II. user expectation I.) it’s weird posting a twitter or FB update asking who has time to play golf II.) b/c it is not expected I’m much less likely to engage/look for such activities on existing tech - Large void when it comes to calming!Thursday, April 21, 2011