Breathing, smiling and gratefulness vs. investment bankers, detroit auto worker, high-school students applying to colleges
Txt2Calm even a forced smile induces fountain-smile a visceral response similar to a natural one (Ekman, 1993) 14 users 63 breathes in 3 daysbreathing regulation has been shown toincrease cognitive performance and reduce homework-breathebody’s response to stress (Jella & Shannahoff-Khals, 1993) 13 users (1 drop-out) 32 smiles in 3 days Tim Pusnik Jausovec, stanford university
Triggers... it’s all about 95/5 rule timing be predictable in your interaction triggers periodic > sporadic triggers always be positive (44% difference) positive > negativeIncluding the user’s name in the txt massages triggerincreased the response rate by 74% personalization Tim Pusnik Jausovec, stanford university
Insights from social calm gives users a sense of Users reported feeling empowered by belonging WUKI: “I’m a part of this organization”Seeing what members are grateful for,increased awareness of task division and increasesresponsibility within the organization transparency Using the white-board was a great prototype. want to join the Users “hacked-it”, writing encouraging notes conversation underneath. Wanted a way to like or comment on the website. Tim Pusnik Jausovec, stanford university
Insights for health change via to persuade don’t speak but move actionChange users behavior by allowing them to increasingchange the behavior of technologies adoptability/ﬂexibility give meaning by Users felt frustrated and incomplete if they couldn’t change the way the app interacted giving users impact with them. Don’t think to implement, triggers think by implementing implementation > thinking Tim Pusnik Jausovec, stanford university
Users group I: Youth Understanding PoliticsBio Member interactionYUP is a small-size international The employees are spreadNGO organizing public speaking internationally, thus, most of of theand critical thinking workshops. It is contact is online. In person meetscurrently active in 6 European happen during quarterly strategycountries and has 11 employees. meetings. And at workshops. To encourage gratefulness among colleagues in small-scale organizationsUsers group 2: European Association at StanfordBio Member interactionIs a student-group at Stanford. It The members meet for a weeklyorganizes social events and raises strategy meeting. However, most ofawareness on campus. It has 12 the communication is done viaexecutive members. email.
Questions and InsightsExisting solutions are mostly calming because of misuses rather than design,they suffer b/c of social stigma and user expectation, I.) it’s weird posting a twitter or FB update asking who has time to play golf II.) b/c it is not expected I’m much less likely to engage/look for such activities on existing techthey have a hard time moving users from info to action,this creates a large vacuum/opportunity when it comes to calming tech.Nonetheless challenges lie ahead:often an activity’s spontaneity is inversely proportional to it’s sociablenessthe triangle question: how to provide people, space, equipment while keeping it spontaneous/ﬂexible?Solving will require being mindful of following insightsencouraging spontaneous social activities requires speciﬁc communities (social and geographical)it’s about providing ability not motivation (motivation is already present!) Tim Pusnik Jausovec, stanford university