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7 emerging trends in media

7 emerging trends in media






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    7 emerging trends in media 7 emerging trends in media Presentation Transcript

    • *As media continue to evolve, several trends have become apparent 1
    • *Media audiences: less mass, more selective. *Audience fractionalization or segmentation *Reduced audience for any single media vehicle *Definition of mass communication still applies; audiences still large, organizations still complex. *Specialization is evident, but potential to reach mass audience still exists. 2
    • *Convergence means coming together or uniting in common theme or focus. *Corporate Convergence: Companies acquire assets extending range of activities. *Operational Convergence: Owners of several media properties combine operations. *Device Convergence: One mechanism contains functions of two or more devices e.g. the iPhone . 3
    • • Audience members can control what they see and hear, and when. • Technological advances (VCR, DVR, VOD) give more power to consumers. • More sources of information, including blogs • More flexibility in consuming products (download single track vs. buy full album) • Create own classifieds/ ads -Craigslist 4
    • * A strategy making content available via a number of different delivery methods to a number of different receiving devices. * * Example: Music videos started on cable/satellite networks, went to websites, to iPods, to cell phones. Television content, newspaper content, magazine content, all are repackaged for multiple devices. 5
    • * User-generated content (peer production): people share and collaborate on content. * YouTube, MySpace, Flickr, Wikipedia * Reflects Web 2.0 * Web 2.0 = communities, people, uploading * Web 1.0 = companies, pages, downloading 6
    • *Small screen devices allow media to become increasingly mobile *iPads & tablets *Cell phones *Laptop computers *iPods *Significant milestone in development of communication 7
    • * Online communications that use special techniques that involve participation, conversation, sharing, collaboration, and linkage. * At the start of 2011, Facebook had more than 500 million users; that would rank the Website third largest in the world if it were a country. * Businesses & politicians are turning to social media to market their products. 8