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Qfx strategic vision for SPAA 2010
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Qfx strategic vision for SPAA 2010

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My Presentation for SPAA 2010 - focusing on Australian producers - both educating people about the VOD space, and also outlining possibilities for aussie content

My Presentation for SPAA 2010 - focusing on Australian producers - both educating people about the VOD space, and also outlining possibilities for aussie content

Published in: Entertainment & Humor

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  • 1. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED “A new commercial distribution option" Tim Parsons – SPAA Nov 2010 Hybrid Multiplatform Delivery
  • 2. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED FACT: Launching a commercially viable digital movie distribution business is hard. Failed Failed Failed
  • 3. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED FACT: Legal digital download services for movies + TV haven’t worked. Steve Jobs: “Apple TV is a hobby”
  • 4. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED FACT: Most consumers already have a simple, accepted way to watch movies:
  • 5. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Digital movie alternatives do look too expensive, or too much like hard work.
  • 6. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED We aim to change this…
  • 7. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED …as only a pure-play entertainment company with 60,000+ active subscribers can.
  • 8. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Customer acquisition, trialist conversion, subscriber retention. These things are hard.
  • 9. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED We get it. We’re growing 20% per quarter, ARPUs above $17, churn at lowest level ever.
  • 10. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED We know our subscribers.
  • 11. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED We will carefully transition our existing 60,000+ paying members from to… +
  • 12. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Brought to you by ...a multiplatform digital service
  • 13. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Catchup TV services have proven that consumer broadband and distribution networks are ready.
  • 14. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED The strategic model is clear, and technologies are proven at scale.
  • 15. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030 And demand is picking up. For DISCS! Streaming Replaces DVD-by-mail over time US: DVD-by-mail peaks sometime in 2012-2014 ANZ DVD-by-mail prob. peaks later Netflix: “DVD-by-mail shipments peaking soon”
  • 16. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Time to accelerate growth of our core DVD/Blu-ray business AND add digital to the mix. + + streaming + streaming
  • 17. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED No set-top boxes. No lock-in contracts. No high upfront costs. No ISP restrictions. No waiting >>> streaming vod.
  • 18. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED SO what does this mean for producers wanting to commercially distribute digitally?
  • 19. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Our priorities… Audience acquisition, Audience conversion, Audience retention. …are the same as yours.
  • 20. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Quickflix knows its audience through member rentals & ratings. They do like and watch interesting, independent Aussie TV + movies.
  • 21. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED In 2011, we’re doing VOD & SVOD deals for content. Including Australian TV & movies.
  • 22. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED What if we ran an online movie festival featuring new Australian films on our platform? We believe we can bring together audiences, sponsors & new films.
  • 23. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Quickflix digital streaming. Launching in 2011.
  • 24. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Thanks ! www.quickflix.com.au tim.parsons@quickflix.com.au twitter @timparsons

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