More info http://www.mega.org.au - Always dreamt of launching your own digital, mobile or green IT product or business idea? Let MEGA help make that a reality ! The MEGA project is an Industry-delivered innovation masterclass - next sessions running in Sydney and Melbourne this August-November one-evening per week. Aimed to give innovators tools, personal networks and mentoring - corporate teams, students and independent technologists and creatives who want to develop new products and companies. Mentoring is delivered via a structured 18 week program funded by government and corporate sponsors. This presentation was given at the MEGA Info Seminar in Sydney, on the 8th July 2009 at the Telstra Experience Centre. Applications close this Friday 24th July, 2009 at 5pm - visit http://www.mega.org.au to apply. Late applications for NSW program can be accepted by e-mail only up to 5pm Friday 31st July, 2009. Make sure you cc NSW Manager Tim Parsons (tim@mega.org.au) when you send your application. This event made possible with the help of Telstra (http://telstra.com) and the Telstra Experience Centre (http://telstraexperiencecentre.com).

1. Entrepreneurship
Education
Industry
Driven
Tech-, Media- &
Mobile- Focus
National +
International
Programs
An Invitation to Participate In
MEGA NSW 2009 www.mega.org.au

2. What is ?
An entrepreneurial
masterclass program
developed by Industry,
education and
government to drive
business innovation,
promote a healthy
entrepreneurial culture,
grow export earnings,
and create new jobs.

3. The model:
+
Participants Teams Ideas
+
+
Industry Know How Networks +
Mentors Experience Contacts

4. The model:
IP + Patents User
Journeys
Project Market
Team Feasibility Prototyping
Creativity
Tech 18 Weeks
Feasibility in Total
Industry Investment
Pitch Day !
Mentors Feasibility

5. MEGA NSW 2009 Program
Date Session or Activity Date Session or Activity
Team Building and Orientation 1,
Wed 12th Aug the startup journey w/c 12th Oct Techno Planning 2 by appt.
Team Building and Orientation 2, Feasibility Review 1 : Finance &
Wed 19th Aug focusing on IP Wed 14th Oct Marketing
Market Analysis 1 : Finance, Angels
Wed 26th Aug and Venture Capital Wed 21st Oct Feasibility Review 2 : Technical
Market Analysis 2 : Products, Brand
Wed 2nd Sep Positioning and Audiences Wed 28th Oct Business Planning 1
Full Saturday : Creative Ideation,
Sat 5th Sep brands,stories,positioning,inspiration. Mon 2nd Nov Mobile Monday Sydney Nov Event
Mon 7th Sep Mobile Monday Sydney Sept Event Wed 4th Nov Business Planning 2
Wed 16th Sep Creative Idea Positioning Review Wed 11th Nov Pitching Skills 1
Wed 23rd Sep Creative Idea Technical Review Wed 18th Nov Pitching Pitching Skills 2g Skills 1
w/c 28th Sep Techno Planning 1 by appt. Wed 23rd Nov Practice Pitch Event
Mon 5th Oct Mobile Monday Sydney Oct Event Mon 7th Sep VIC Pitch Event (optional!)
Customer Journey &
Wed 7th Oct Paper Prototyping Fri 27th Nov NSW Pitch Event

6. Audience
• Emerging Techno/Media/Ecopreneurs
• Cross-media Producers
• SMEs
• Innovation teams within corporates
• University & VET Students
• Programmers, designers, artists,
business-people
Objectives
• Creating jobs and new businesses
• Fostering an innovation ecosystem
• Developing individual & team talent
• Incubating industry clusters
• Connecting smart people
• Earning export income.

7. MEGA Timeline
MEGA founded as ‘Mobile Enterprise Growth Alliance’ in Adelaide, South Australia as alliance between
industry, education and government sectors to transform the commercial prospects of mobile industry
2007 innovators, and create a new breed of student graduate.
1 city, 30 students, 10 mentors, 10 projects.
MEGA expands to Melbourne, Victoria and Sydney, New South Wales.
2008 3 cities, 90 students, 20 mentors, 20 projects
MEGA consolidates in Adelaide, Melbourne & Sydney. Looks overseas for further expansion.
2009 3 cities, 100 students, 30 mentors, 30 projects, plus short regional events.
MEGA now running in 3 cities in Australia, and 1-2 international territories.
2010 4 cities, 150 students, 50 mentors, 40 projects, plus short regional events.
Now in Sydney, Melbourne and Adelaide.

8. Three success stories from 2008
Orange DOT – ‘DooPhone’. A phone interface customised for disabled people.
Orange DOT Patents lodged in 3 territories
‘DooPhone’ Winner of ‘Independent’ award at the 2009 Mobile User Experience awards in London.
2moro mobile is a leading provider of innovative mobile applications and mobile campaigns. They began
2moro mobile business in March 2008, and have quickly established a number of innovative mobile solutions for a
diverse range of clients.
Champagne Champagne for the Ladies developed the world’s first role playing mobile game made specifically for
girls – Coolest Girl in School
for the Ladies

9. Watch on Youtube!
MEGA Info Seminar summary
Entrepreneur, Mick Liubinskas
http://www.youtube.com/watch?v=QEDFbmMf7Lc
http://www.youtube.com/watch?v=gGuqr_xBvic

10. NSW Sponsors
Industry Education Government

11. 2009 MEGA National Sponsors

12. NSW Mentors - TO DATE !
Innovation Technology Marketing
Jennifer Wilson Keith Ahern Jennifer Hiley
Project Factory Mogeneration Hyperfactory
Justin Baird Ben Moir Rob Manson
Google SNEPO Research Mobile Online Business
Mick Liubinskas Oliver Palmer
Pollenizer TigerSpike
Presentation Legal Capital Raising
Shane Williamson Lisa Wilson Hamish Hawthorn
Mobile Monday Sydney Chrysiliou Law CEO ATP Innovations
Paula Kilby Rob Fitzpatrick Mark Richards
IT & T Digital Media NICTA General Partner, Accede Capital

13. 2009 MEGA NSW Locations
Main Site for
Seminars + Labs Pitch Day Event
Also available

14. International Linkage
via Mobile Monday
• Singapore: IDA (Infocomm
Development Authority) deputy director
Mobile Monday Asia
• Jakarta: Indonesian Chamber of
Commerce Digital
• KL: Multimedia Dev Corporation Seoul Tokyo
Beijing
(MDEC) International Relations Mgr. Shanghai
• Tokyo: Wireless Watch Japan Founder Taipei
& Senior Correspondent Hong Kong
Hanoi
• Shanghai: ShanghaiVest (venture), Kuala
Pacific Sun (venture) & Fugu (apps) Lumpur
Singapore
• Beijing: “+*8” International CEO
Jakarta
• Seoul: Telcoms Korea (Mobile industry
research agency) founder
• plus HK, Taipei & Hanoi. MEGA Regional launchpad.

15. How to apply
Visit
www.mega.org.au
to download application forms.
Submit by 24th July ‘09

16. Course fees
$500 students / unemployed
$500 teams (2 or more)
$800 individuals
Note: scholarships are available.

17. When is it?
10th Aug. - 27 Nov. 2009
Monday evenings 6 - 8.30pm.
Plus mentor appointments as
you require during working week.
One full Saturday on 5th Sept for
creative ideation is also scheduled.

18. FAQ
Q. Isn’t MEGA just about Mobile ?
A. MEGA is for online, mobile, cross-media, green-IT
- indeed any innovative digital product-based idea.
Q. How can I stop people stealing my ideas ?
A. All participants and mentors have to sign a confidentiality
Deed Poll and you don’t have to “reveal all” to participate.
Q. What if I can’t attend all the sessions ?
A. Participation in MEGA is key - but some materials will be
placed in our online resource centre for just this situation.

19. More questions ?
tim@mega.org.au
NSW Manager

20. You can do it !

21. Entrepreneurship
Education
Industry
Driven
Tech-, Media- &
Mobile- Focus
National +
International
Programs
Entrepreneurial Masterclass Series
MEGA NSW 2009 www.mega.org.au