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The TV Show Australia 2011<br />“Attracting Wider Audiences with Internet Content"<br />Tim Parsons – Head of Product & CT...
Introducing…<br />
Tim Parsons<br />Head of Product & CTO @ Quickflix<br />- Founder Mobile Monday Sydney<br />- 5 years of aerospace computi...
page<br />4<br />Quickflix Summary<br />80,000 subscribers<br />Growing 20% Q-on-Q<br />Revenues now $1m/mth<br />Website ...
What about you ?<br />Are you part of a <br /><ul><li>Media business?(aggregating eyeballs)</li></ul>OR<br /><ul><li>A Pro...
page<br />7<br />We create & use internet content…<br />
…to “attract wider audiences”…+<br />i.e. Acquire new customers  &  Retain existing.<br />
Some Acquisition Insights(assuming no ATL brand $$$)<br />
#1. Size of ‘internet audience’ in Oz<br />10.4m households1<br />8.2m smartphones2<br />10m on facebook3<br />A large mai...
#2. Channel Marketing worksNobody “visits” websites, people are dragged to them by SEM/SEO, affiliate, eDMs, banners, adwo...
#3. Good, relevant content drives WOM • Facebook page likes • sharing behaviour• higher Google organic rank1 in 3 of our s...
Insight #4: Critical elements to acquisition funnel performance…(pto)<br />
Clear USPs<br />
Super ‘low friction’ acquisition funnels<br />
Consistent, inviting, on-brand, content execution<br />
Some Retention Insights<br />
Insight#1 : Understand full content & audience engagement lifecycle<br />Engagement <br />measure: e.g.<br />Queue length<...
#2 Provide good content discovery tools<br />Relevancy<br />Increases engagement, reduces churn<br />
First Generation : limitedbrowsing & recommendations, search behaviour dominant<br />
Current Generation : extensive browsing support, editorial collections dominant<br />
Current Generation : extensive browsing support, editorial collections dominant<br />
#3 Social Media & blog content are  great retention & engagement tools<br />
Monetizing internet video<br />
We plan to carefully transition ourexisting 80,000+ subscribersfromto…<br />+<br />
...amultiplatform digital service<br />Brought to you by<br />
Thanks !www.quickflix.com.autim.parsons@quickflix.com.autwitter @timparsons<br />
Attracting (and keeping) wider audiences with internet content.
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Attracting (and keeping) wider audiences with internet content.

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Presentation made at The TV Show in Sydney, April 2011. Refreshed July 1 2011 after it came out of embargo.

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Transcript of "Attracting (and keeping) wider audiences with internet content."

  1. 1. The TV Show Australia 2011<br />“Attracting Wider Audiences with Internet Content"<br />Tim Parsons – Head of Product & CTO<br />
  2. 2. Introducing…<br />
  3. 3. Tim Parsons<br />Head of Product & CTO @ Quickflix<br />- Founder Mobile Monday Sydney<br />- 5 years of aerospace computing<br />- 7 years in web development<br />- 3 years in design + branding<br />- 3 years in online startups<br />2 years client-side @ Quickflix!<br />
  4. 4. page<br />4<br />Quickflix Summary<br />80,000 subscribers<br />Growing 20% Q-on-Q<br />Revenues now $1m/mth<br />Website 600K visits/mth<br />10 millionth DVD sent.<br />50K movies and TV titles, adding 400+ per month. Everything from latest release box office hits to classics, foreign, arthouse, sport and documentaries.<br />iTunes:~4,000 movies + TV shows<br />Foxtel: ~2,500 titles rotating + TV channels<br />Video store: ~2,000 titles, rotating<br />Fetch TV: 100 movies + TV Channels<br />Kiosk: 30 titles<br />Cinema: 20 Titles<br />
  5. 5. What about you ?<br />Are you part of a <br /><ul><li>Media business?(aggregating eyeballs)</li></ul>OR<br /><ul><li>A Product/Service outfit? (educating potentialcustomers about yourproducts/services)?</li></li></ul><li>Your content:- is a direct extension of your brand- it positions you in the mind of the audience- can be a powerful business tool- “mediaversality” means all brands are editorial.ial.<br />
  6. 6. page<br />7<br />We create & use internet content…<br />
  7. 7. …to “attract wider audiences”…+<br />i.e. Acquire new customers & Retain existing.<br />
  8. 8. Some Acquisition Insights(assuming no ATL brand $$$)<br />
  9. 9. #1. Size of ‘internet audience’ in Oz<br />10.4m households1<br />8.2m smartphones2<br />10m on facebook3<br />A large mainstreamaudience is out there.<br />1. ABS Internet Activity Report, Dec 2010<br />2. ABS Internet Activity Report, Dec 2010<br />3. SocialBakers.com, Apr 2011<br />
  10. 10. #2. Channel Marketing worksNobody “visits” websites, people are dragged to them by SEM/SEO, affiliate, eDMs, banners, adwords, etc., etc.Good, relevant content is vital to achieve message/offer cut-through.<br />What’s your www address again ?<br />
  11. 11. #3. Good, relevant content drives WOM • Facebook page likes • sharing behaviour• higher Google organic rank1 in 3 of our signups are organic, and we have an excellent Google organic search ranking.<br />
  12. 12. Insight #4: Critical elements to acquisition funnel performance…(pto)<br />
  13. 13. Clear USPs<br />
  14. 14. Super ‘low friction’ acquisition funnels<br />
  15. 15. Consistent, inviting, on-brand, content execution<br />
  16. 16. Some Retention Insights<br />
  17. 17. Insight#1 : Understand full content & audience engagement lifecycle<br />Engagement <br />measure: e.g.<br />Queue length<br />
  18. 18. #2 Provide good content discovery tools<br />Relevancy<br />Increases engagement, reduces churn<br />
  19. 19. First Generation : limitedbrowsing & recommendations, search behaviour dominant<br />
  20. 20. Current Generation : extensive browsing support, editorial collections dominant<br />
  21. 21. Current Generation : extensive browsing support, editorial collections dominant<br />
  22. 22. #3 Social Media & blog content are great retention & engagement tools<br />
  23. 23. Monetizing internet video<br />
  24. 24. We plan to carefully transition ourexisting 80,000+ subscribersfromto…<br />+<br />
  25. 25. ...amultiplatform digital service<br />Brought to you by<br />
  26. 26. Thanks !www.quickflix.com.autim.parsons@quickflix.com.autwitter @timparsons<br />
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