Future of Metadata [for Publishers]
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Future of Metadata [for Publishers]

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Slides from Ronald Schild's presentation in the Semantic Media Web Event (Sep 2013), about the different types of metadata that are relevant for publishers

Slides from Ronald Schild's presentation in the Semantic Media Web Event (Sep 2013), about the different types of metadata that are relevant for publishers

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Future of Metadata [for Publishers] Presentation Transcript

  • 1. Future of Metadata
  • 2. Vegan Cooking 69 new german publications on vegan cooking in 2013 (vlb.de)
  • 3. How to find and decide? Question: What‘s the crucial factor to find Question:What‘s the crucial factor to find a a book and for the right decision? book and for the right decision? classification, pages, cover, publisher, author, recommendation, bestseller ???
  • 4. Core Metadata ISBN Title Author Publisher Price Category … Necessary to catalog and to list books
  • 5. Enhanced Metadata Cover Reviews … Blurb Author Bio Quotes Sample Chapters Marketing-related – relevant for sales
  • 6. Metadata, Books and Customer Finding the appropriate book in view of readers‘ and customers‘ preferences Bookseller Webshops • • • • personal recommendations professional guidance limited selection in-store use metadata for catalog search • focus on content • no personal guidance • nearly all books are available (huge selection) • use metadata to display books and to automate recommendations • focus on bestsellers and search  limited growth  huge growth
  • 7. Wepshops optimized for Search Results based on algorithms focused on keywords and metadata
  • 8. Metadata & Discoverability High quality metadata improve the chance of being found and being attractive for buyer important for bookseller and webshops catalog search catalog and SEO
  • 9. Metadata and Sales Today: Metadata sell books
  • 10. Limits Rigid classification Quality depends on editor SEO is only based on keywords Different metadata standards
  • 11. Trends Semantic Analysis Reader driven Content Marketing Information Single Point of Access
  • 12. Trend #1: Semantic Analysis Big Data Semantic Technologies
  • 13. Trend #1: Semantic Analysis Processing Big Data Analysing Content Semantic Analytics Identifying core concepts
  • 14. Trend #1: Semantic Analytics Automated Text Analytics Summarisation Semantic Classification Qualitative Analysis (content - context connection) • system generated summary • text style (e.g. neutral, positive, negative) • catategorize content • define the content to find the right connection to similiar content
  • 15. Trend #2: Reader driven Content Nowadays there is more content outside of a book than inside it.
  • 16. Trend #3: Marketing Information Real-time relevant marketing information – e.g. TV appearance or awards
  • 17. Trend #4: Single Point of Access All relevant metadata are collected and stored in one database Booksellers get information from one source (in realtime)
  • 18. Metadata & Attractiveness High quality metadata improve the chance of being found and being attractive for buyer In the Future: Metadata are going to be more valueble for sales (target- and demand-oriented offerings)
  • 19. Challenge of aggregating Metadata Big Data Many different Sources Scalable and automated Technologies Interfaces Tools for Social Media Monitoring
  • 20. Solution One database to collect and to provide all available metadata on books We are working on it: VLB+
  • 21. Booksellers Reviews Recommendations Stocks Readers Personal Recommendations Market Data & Statistics Reviews Recommendations Ratings Marketing Services Statistics & Search Awards E-Books A-Books Bibliographic and enhanced Metadata Bestsellers Market Data Order volumes Market Research Publisher Algorithms Publisher
  • 22. Vegan Cooking? Question: What‘s finally the right cook book for YOU? Technology and metadata meet to bring you…
  • 23. Pork & Sons The definitive cookbook by the world's leading pork connoisseur
  • 24. Questions & Discussion