Savtira Corporation Works with IBM Software to Power Smarter Commerce in the Cloud


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Savtira Corporation Works with IBM Software to
Power Smarter Commerce in the Cloud

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Savtira Corporation Works with IBM Software to Power Smarter Commerce in the Cloud

  1. 1. Savtira Corporation Works with IBM Software to Power Smarter Commerce in the CloudTAMPA, Fla. (September 20, 2011) — Savtira Corporation (Savtira) today announced it is using IBM Smarter Commercesoftware as a foundation for its Web 3.0 Cloud Commerce platform designed to help businesses strengthen customerloyalty and boost revenue through marketing, selling and distributing digital content and physical goods.In addition, Savtira will also soon be launching a new service allowing consumers to purchase a wide array of digitalcontent directly from Savtira and then store it in the cloud.As the retail industry continues to move rapidly to the cloud, businesses are increasingly looking to capitalize on digitalcommerce. Outsourcing has been a leading method for online sales, with currently 80 percent of digital goods e-commerce being outsourced. However, many first generation digital distributors have significant legacy technology issuesthat make it increasingly difficult to meet the evolving shopping needs of today’s consumer.Using IBM’s WebSphere Commerce software, Savtira’s customized e-commerce stores and tools allow retailers to fullyrealize their eCommerce goals. Savtira’s custom-built eStores are branded with extra features and services that areoffered on an à la carte basis. Additionally, they work with virtually any type of device, from “connected” car systems toset-top boxes, browser plug-ins, DVRs, web TVs, tablets, smart phones, and computers. Once in place, the SavtiraeStore lets retailers quickly distribute, market, merchandise and sell both digital media and physical goods in a singlestore and a single, unified shopping cart.“Whether a traditional brick and mortar retailer or a digital content e-Tailer, businesses are looking for solutions that allowthem to easily tap into the potential revenue opportunities offered through digital downloads,” said Timothy Roberts, CEOof Savtira Corporation. “By combining IBM’s Smarter Commerce products with our cloud-based delivery model, we canoffer retailers a commerce solution that will work with virtually any type of device to meet the anytime, anywhere shoppingdemands of today’s consumer.”Savtira‘s platform includes a robust digital media content library with an open-catalog approach, which lets retailers storetheir own content in the cloud. Savtira business partners can then choose to distribute only their own content, opt-in todistribute content from Savtira’s Digital Catalog or use a combination of both. Savtira’s Web 3.0 also extends beyondcommerce by offering a socially-enabled platform that allows users to communicate and share what they are doing,listening to, reading, buying, watching, wearing and playing with social networks. In doing so, Savtira changes all aspectsof the world and consumer behavior by taking social networking to the next level."Savtira’s business model addresses the retailer’s need to evolve their sales channels and meet the demands of today’smarketplace,” said John Mesberg, vice president, B2B & Commerce Solutions, IBM. "IBM’s Smarter Commerce softwareis playing an integral role, helping Savtira deliver to retailers a seamless commerce experience that spans multiplechannels including social networks, mobile devices and the web, and ultimately allows them to create strongerconnections with their customers.”
  2. 2. IBM Global Financing, the IT leasing and loan arm within IBM, played an integral role in this effort by providing financingto Savtira. With this financing, Savtira was able to quickly integrate IBM Smarter Commerce software into its offering whileretaining the flexibility to pursue other important business investments.IBM Smarter Commerce transforms how companies manage and swiftly adapt to customer and industry trends acrossmarketing, selling and service processes that span the entire commerce cycle, putting the customer at the center of theirdecisions and actions. These topics and more will be discussed at IBM’s upcoming Smarter Commerce Global Summit.For more information about the annual Smarter Commerce Global Summit please visit Savtira CorporationBased in Tampa, Florida, Savtira is in the business of Digital Distribution with a Software-as-a-Service (SaaS) e-commerce platform that is a turnkey system for the distribution, marketing, merchandising, and selling of both digitalmedia and physical goods in a single store and a single, unified shopping cart. Savtira-powered stores are designed tomeet the specific needs of retail partners so no two eStores are alike. All Savtira eStores are branded and custom-tailoredfor our partners. Extra features and services are offered on an à la carte basis. Savtira is also building the next Carrier-Class “Entertainment Distribution Network” (EDN) to stream all digital media from the cloud with a feature set that eclipsesanything on the market. For more information on Savtira, visit: or call 813.402.0123. Follow us onTwitter at: is a registered trademark. All other product and service names mentioned are the trademarks of their respectivecompanies. ###Media Contact: Marialuisa Curran, APRSavtira CorporationDirect: 813-440-3847Fax: