PHILOSOPHYAND SOCIAL MEDIA
Privacy and state surveillance
Social media revolution?The notion of ‘revolution’ is inappropriate• Revolutions directly challenge institutions1. Either ...
Social media revolution?Social media is disruptive not because it leadspeople to challenge institutions but because itenab...
Hegel and Marx on the end of historyG.W.F Hegel (1770-1831)Karl Marx (1818-1883)
Deconstruct binary thinkingJacques Derrida (1930-2004)• History does not develop throughstruggles between opposites. Itsub...
Deconstruct binary thinking
Prosumers: a cultural deconstruction
Prosumers: a cultural deconstruction1. Bottom up perspective: ‘we are collectivelyproducing what we consume, transforming ...
Prosumers: a cultural deconstruction
Prosumers: a cultural deconstruction
Prosumers: a cultural deconstruction
PHILOSOPHYAND SOCIAL MEDIA
The enabled economyTraditional industries paid us to produce goods and services. They sold the goods andservices to us as ...
Facebook: the social data platform• ‘We believe one of the biggest opportunitieswe have is to create the identity and soci...
Facebook: the social data platform
Vendor relationship management
Vendor relationship management"ProjectVRM [is] open source … There are now dozens of development efforts andhundreds of in...
The rise of social value networksSocial value network:1. Consumer posts an intention to buy on social web portal2. Vendors...
The rise of social value networks
The rise of social value networks
The rise of social value networks
Rise of the prosumers!Prosumer culture: born in 60s communes, continued in hacker communities, driventhrough Silicon Valle...
PHILOSOPHYAND SOCIAL MEDIA
Philosophy and Social Media 6: Value Networks and Collaborative Capitalism
Philosophy and Social Media 6: Value Networks and Collaborative Capitalism
Philosophy and Social Media 6: Value Networks and Collaborative Capitalism
Philosophy and Social Media 6: Value Networks and Collaborative Capitalism
Philosophy and Social Media 6: Value Networks and Collaborative Capitalism
Philosophy and Social Media 6: Value Networks and Collaborative Capitalism
Philosophy and Social Media 6: Value Networks and Collaborative Capitalism
Philosophy and Social Media 6: Value Networks and Collaborative Capitalism
Philosophy and Social Media 6: Value Networks and Collaborative Capitalism
Philosophy and Social Media 6: Value Networks and Collaborative Capitalism
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Philosophy and Social Media 6: Value Networks and Collaborative Capitalism

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  • Social media has had the fastest take up of any technology in history. 1.5 billion people use social networks, 1 billion on Facebook. This is changing cultural norms about privacy and sharing.Marshall McLuhan: the medium is the message
  • iPhone OS runs on Apple hardware and runs software that Apple approves and sells. Android OS runs on any hardware and runs any kind of software. It is a partial product that can be completed by device makers, mobile service companies, and customers in all sorts of ways.
  • iPhone OS runs on Apple hardware and runs software that Apple approves and sells. Android OS runs on any hardware and runs any kind of software. It is a partial product that can be completed by device makers, mobile service companies, and customers in all sorts of ways.
  • iPhone OS runs on Apple hardware and runs software that Apple approves and sells. Android OS runs on any hardware and runs any kind of software. It is a partial product that can be completed by device makers, mobile service companies, and customers in all sorts of ways.
  • Philosophy and Social Media 6: Value Networks and Collaborative Capitalism

    1. 1. PHILOSOPHYAND SOCIAL MEDIA
    2. 2. Privacy and state surveillance
    3. 3. Social media revolution?The notion of ‘revolution’ is inappropriate• Revolutions directly challenge institutions1. Either revolutionaries take over theinstitutions (and become the new overlords)2. Or revolutionaries destroy the institutions (andrisk social disintegration)
    4. 4. Social media revolution?Social media is disruptive not because it leadspeople to challenge institutions but because itenables people to organize independently of them• We have inherited the nomadic instincts of the60s counterculture: we are escaping the oldworld to create new worlds together
    5. 5. Hegel and Marx on the end of historyG.W.F Hegel (1770-1831)Karl Marx (1818-1883)
    6. 6. Deconstruct binary thinkingJacques Derrida (1930-2004)• History does not develop throughstruggles between opposites. Itsubverts binaries and proceeds fromdeconstruction to deconstruction• Deconstruction happens when wesee beyond the binaries that governour thinking. Expectations unraveland ‘impossibility’ becomes possible
    7. 7. Deconstruct binary thinking
    8. 8. Prosumers: a cultural deconstruction
    9. 9. Prosumers: a cultural deconstruction1. Bottom up perspective: ‘we are collectivelyproducing what we consume, transforming valuesystems, institutions and industries in the process’2. Top down perspective: ‘we are being exploited forprofit by social media companies. Our passion andgenerosity is harnessed to produce data for thepurpose of creating targeted advertising’Deconstruction happens when we see beyond thebinaries that govern our thinking. Expectations unraveland ‘the impossible’ becomes possible
    10. 10. Prosumers: a cultural deconstruction
    11. 11. Prosumers: a cultural deconstruction
    12. 12. Prosumers: a cultural deconstruction
    13. 13. PHILOSOPHYAND SOCIAL MEDIA
    14. 14. The enabled economyTraditional industries paid us to produce goods and services. They sold the goods andservices to us as consumables and made a profit in the process.• Net generation businesses do not exploit producers – they enable them to producethe goods and services they consume• Innovation comes from a partnership between platform providers and prosumers• Corporations seek to grow ecosystems of collaborative businessesThis is a socio-economic deconstruction. Weare disintegrating the distinction between ‘topdown’ and ‘bottom up’. Expectations unraveland impossibility becomes a possibility
    15. 15. Facebook: the social data platform• ‘We believe one of the biggest opportunitieswe have is to create the identity and sociallayer that all new apps and websites can bebuilt on top of’. Mark Zuckerberg,‘Zuckerbergs goal: Facebook as the Developers Platform’http://www.businesscloud9.com
    16. 16. Facebook: the social data platform
    17. 17. Vendor relationship management
    18. 18. Vendor relationship management"ProjectVRM [is] open source … There are now dozens of development efforts andhundreds of individuals seeking to provide customers with the tools necessary tomake VRM a reality”John Hagel
    19. 19. The rise of social value networksSocial value network:1. Consumer posts an intention to buy on social web portal2. Vendors approach consumer with offers of sale3. Consumers and vendors form a social value network around the intention to buy4. Consumers and vendors become prosumers, co-creating value in a network
    20. 20. The rise of social value networks
    21. 21. The rise of social value networks
    22. 22. The rise of social value networks
    23. 23. Rise of the prosumers!Prosumer culture: born in 60s communes, continued in hacker communities, driventhrough Silicon Valley by the success of Google and Facebook• Now deconstructing the distinction between businesses and consumers
    24. 24. PHILOSOPHYAND SOCIAL MEDIA
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