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Webvertising with Viral Content Marketing Webvertising Forum 2011
 

Webvertising with Viral Content Marketing Webvertising Forum 2011

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What is content marketing? Which content is suitable for this form of marketing? In this workshop we will show some successful examples of content marketing and discuss their return on investment. ...

What is content marketing? Which content is suitable for this form of marketing? In this workshop we will show some successful examples of content marketing and discuss their return on investment. Next, we’ll explain what it takes for content to have viral distribution power. Finally, we will discuss how webvertising can be used in combination with content marketing and with online video in particular.

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  • Nowadays people are in a continuous search for different marketing tools in order to promote a bussiness and to become reach.This is why, viral content marketing seems to be the most effective marketing tool ever.What is very important is that the more content you create the better you'll figure out what campaigns have more chances to become viral.
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    Webvertising with Viral Content Marketing Webvertising Forum 2011 Webvertising with Viral Content Marketing Webvertising Forum 2011 Presentation Transcript

    • Webvertising with
      Viral Content Marketing
      WebvertisingForum 5 feb 2011
      Explania.com - Timo Mouton - 2011
    • Timo Mouton
      Online Marketing Manager Explania
      @stimorolthy
      www.explania.com
      www.twitter.com/explania
      www.facebook.com/explania
      Explania.com - Timo Mouton - 2011
    • Agenda:
      What is Content Marketing?
      Viral
      Advertiser Visibility
      Why Video?
      Case Study
      Explania.com - Timo Mouton - 2011
    • About Instruxion
      Multimedia company specialized in animated explanations
      For delivery on any screen: PC, TV, mobile, …
      All world languages
      Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
    • Content Marketing:Stop selling, start giving
      Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
      www.willitblend.com
    • Explania.com - Timo Mouton - 2011
      “Regardless of what business you’re in, you’re really in the content business.”
      Gary Vaynerchuk
    • Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
    • Joe Pulizzi
      Explania.com - Timo Mouton - 2011
    • Joe Pulizzi:
      “Content marketingis a marketing technique
      of creating and distributing
      relevantand valuable content
      to attract, acquire, and engage
      a clearly defined and understood target audience – with the objective of driving profitable
      customer action.
      Explania.com - Timo Mouton - 2011
    • The King is Back!
      Engage
      SEO
      Traffic
      Reduce customer support costs
      Explania.com - Timo Mouton - 2011
    • Content Marketing
      is a great driver for business
      Explania.com - Timo Mouton - 2011
    • Content Marketing is NOT about:
      Explania.com - Timo Mouton - 2011
    • When do people share content?
      Entertainment
      Fun
      Weird stuff
      Amazing
      Information
      Relevance
      Value
      Interesting
      Explania.com - Timo Mouton - 2011
    • Social Media: Viral Spreading
      Explania.com - Timo Mouton - 2011
    • Embedding: Viral Spreading
      Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
      The Missing Link
    • A few Tips & Tricks
      Explania.com - Timo Mouton - 2011
    • A few Tips & Tricks
      Explania.com - Timo Mouton - 2011
    • A few Tips & Tricks
      Customer Database, CRM, Newsletter
      Website, Blog  enable sharing
      Map your Ecosystem
      Suppliers
      Social Media
      Offline
      Explania.com - Timo Mouton - 2011
    • Advertiser Visibility and CTA
      Explania.com - Timo Mouton - 2011
    • Why focus on Video?
      Overwhelming amount of text, data, content
      People are busy and impatient
      Short attention spans
      Need to capture attention, interest
      Sound, visual, motion, interactive
      Explania.com - Timo Mouton - 2011
    • Joe Pulizzi:
      “Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.”
      Explania.com - Timo Mouton - 2011
    • Video is huge!
      Prediction: by 2013, 90% of Web Traffic will be Video
      http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
      Explania.com - Timo Mouton - 2011
    • Video is driving Search:
      38% use search engines to find video
      54% use Youtube search to find video
      >30% of search results contain video
      78% of Internet users watch video
      3,4 minutes average video length
      Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
    • Video is driving Social:
      Facebook has become larger than Google in 2010 (US, Visits)
      3rd place in top 10 Online Video Views
      >20 million videos uploaded each month
      >2 billion videos watched each month
      Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
    • Video is driving SEO
      Search generates highest volume to web video content
      Video SEO is 53 times more likely to drive a first page result than traditional SEO
      CTR rates are higher in video results
      Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
    • Thank you!
      Questions?
      tmo@instruxion.com
      Explania.com - Timo Mouton - 2011
    • Internet Sources 01/12/2010 – 26/01/2011:
      http://www.reelseo.com/content-marketing-video-social-media/
      http://www.reelseo.com/video-xml-sitemaps-video/
      http://contentmarketingtoday.com/category/content-marketing/video/
      http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/
      http://www.webvideomarketing.org/
      http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/
      http://www.emarketer.com/Article.aspx?R=1008070
      http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated
      http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/
      http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/
      http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video
      http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca
      http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/
      http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751
      http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material
      http://www.toprankblog.com/2011/01/content-marketing-tips-5/
      Explania.com - Timo Mouton - 2011