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Webvertising with <br />Viral Content Marketing<br />WebvertisingForum 5 feb 2011<br />Explania.com - Timo Mouton - 2011<b...
Timo Mouton<br />Online Marketing Manager Explania<br />@stimorolthy<br />www.explania.com<br />www.twitter.com/explania<b...
Agenda:<br />What is Content Marketing?<br />Viral<br />Advertiser Visibility<br />Why Video?<br />Case Study <br />Explan...
About Instruxion<br />Multimedia company specialized in animated explanations<br />For delivery on any screen: PC, TV, mob...
Explania.com - Timo Mouton - 2011<br />
Content Marketing:Stop selling, start giving<br />Explania.com - Timo Mouton - 2011<br />
Explania.com - Timo Mouton - 2011<br />
Explania.com - Timo Mouton - 2011<br />
Explania.com - Timo Mouton - 2011<br />
Explania.com - Timo Mouton - 2011<br />
Explania.com - Timo Mouton - 2011<br />www.willitblend.com<br />
Explania.com - Timo Mouton - 2011<br />“Regardless of what business you’re in, you’re really in the content business.”<br ...
Explania.com - Timo Mouton - 2011<br />
Explania.com - Timo Mouton - 2011<br />
Joe Pulizzi<br />Explania.com - Timo Mouton - 2011<br />
Joe Pulizzi:<br />“Content marketingis a marketing technique <br />of creating and distributing<br />relevantand valuable ...
The King is Back!<br />Engage<br />SEO<br />Traffic<br />Reduce customer support costs<br />Explania.com - Timo Mouton - 2...
Content Marketing <br />is a great driver for business<br />Explania.com - Timo Mouton - 2011<br />
Content Marketing is NOT about:<br />Explania.com - Timo Mouton - 2011<br />
When do people share content?<br />Entertainment<br />Fun<br />Weird stuff<br />Amazing<br />Information<br />Relevance<br...
Social Media: Viral Spreading<br />Explania.com - Timo Mouton - 2011<br />
Embedding: Viral Spreading<br />Explania.com - Timo Mouton - 2011<br />
Explania.com - Timo Mouton - 2011<br />The Missing Link<br />
A few Tips & Tricks<br />Explania.com - Timo Mouton - 2011<br />
A few Tips & Tricks<br />Explania.com - Timo Mouton - 2011<br />
A few Tips & Tricks<br />Customer Database, CRM, Newsletter<br />Website, Blog  enable sharing<br />Map your Ecosystem<br...
Advertiser Visibility and CTA<br />Explania.com - Timo Mouton - 2011<br />
Why focus on Video?<br />Overwhelming amount of text, data, content<br />People are busy and impatient<br />Short attentio...
Joe Pulizzi: <br />“Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations suc...
Video is huge! <br />Prediction: by 2013, 90% of Web Traffic will be Video<br />http://techcrunch.com/2009/06/09/cisco-by-...
Video is driving Search:<br />38% use search engines to find video<br />54% use Youtube search to find video <br />>30% of...
Video is driving Social:<br />Facebook has become larger than Google in 2010 (US, Visits)<br />3rd place in top 10 Online ...
Video is driving SEO<br />Search generates highest volume to web video content<br />Video SEO is 53 times more likely to d...
Thank you!<br />Questions?<br />tmo@instruxion.com<br />Explania.com - Timo Mouton - 2011<br />
Internet Sources 01/12/2010 – 26/01/2011:<br />http://www.reelseo.com/content-marketing-video-social-media/<br />http://ww...
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Webvertising with Viral Content Marketing Webvertising Forum 2011

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What is content marketing? Which content is suitable for this form of marketing? In this workshop we will show some successful examples of content marketing and discuss their return on investment. Next, we’ll explain what it takes for content to have viral distribution power. Finally, we will discuss how webvertising can be used in combination with content marketing and with online video in particular.

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  • Nowadays people are in a continuous search for different marketing tools in order to promote a bussiness and to become reach.This is why, viral content marketing seems to be the most effective marketing tool ever.What is very important is that the more content you create the better you'll figure out what campaigns have more chances to become viral.
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Transcript of "Webvertising with Viral Content Marketing Webvertising Forum 2011"

  1. 1. Webvertising with <br />Viral Content Marketing<br />WebvertisingForum 5 feb 2011<br />Explania.com - Timo Mouton - 2011<br />
  2. 2. Timo Mouton<br />Online Marketing Manager Explania<br />@stimorolthy<br />www.explania.com<br />www.twitter.com/explania<br />www.facebook.com/explania<br />Explania.com - Timo Mouton - 2011<br />
  3. 3. Agenda:<br />What is Content Marketing?<br />Viral<br />Advertiser Visibility<br />Why Video?<br />Case Study <br />Explania.com - Timo Mouton - 2011<br />
  4. 4. About Instruxion<br />Multimedia company specialized in animated explanations<br />For delivery on any screen: PC, TV, mobile, …<br />All world languages<br />Explania.com - Timo Mouton - 2011<br />
  5. 5. Explania.com - Timo Mouton - 2011<br />
  6. 6. Content Marketing:Stop selling, start giving<br />Explania.com - Timo Mouton - 2011<br />
  7. 7. Explania.com - Timo Mouton - 2011<br />
  8. 8. Explania.com - Timo Mouton - 2011<br />
  9. 9. Explania.com - Timo Mouton - 2011<br />
  10. 10. Explania.com - Timo Mouton - 2011<br />
  11. 11. Explania.com - Timo Mouton - 2011<br />www.willitblend.com<br />
  12. 12. Explania.com - Timo Mouton - 2011<br />“Regardless of what business you’re in, you’re really in the content business.”<br />Gary Vaynerchuk<br />
  13. 13. Explania.com - Timo Mouton - 2011<br />
  14. 14. Explania.com - Timo Mouton - 2011<br />
  15. 15. Joe Pulizzi<br />Explania.com - Timo Mouton - 2011<br />
  16. 16. Joe Pulizzi:<br />“Content marketingis a marketing technique <br />of creating and distributing<br />relevantand valuable content<br />to attract, acquire, and engage<br />a clearly defined and understood target audience – with the objective of driving profitable <br />customer action.<br />Explania.com - Timo Mouton - 2011<br />
  17. 17. The King is Back!<br />Engage<br />SEO<br />Traffic<br />Reduce customer support costs<br />Explania.com - Timo Mouton - 2011<br />
  18. 18. Content Marketing <br />is a great driver for business<br />Explania.com - Timo Mouton - 2011<br />
  19. 19. Content Marketing is NOT about:<br />Explania.com - Timo Mouton - 2011<br />
  20. 20. When do people share content?<br />Entertainment<br />Fun<br />Weird stuff<br />Amazing<br />Information<br />Relevance<br />Value<br />Interesting<br />Explania.com - Timo Mouton - 2011<br />
  21. 21. Social Media: Viral Spreading<br />Explania.com - Timo Mouton - 2011<br />
  22. 22. Embedding: Viral Spreading<br />Explania.com - Timo Mouton - 2011<br />
  23. 23. Explania.com - Timo Mouton - 2011<br />The Missing Link<br />
  24. 24. A few Tips & Tricks<br />Explania.com - Timo Mouton - 2011<br />
  25. 25. A few Tips & Tricks<br />Explania.com - Timo Mouton - 2011<br />
  26. 26. A few Tips & Tricks<br />Customer Database, CRM, Newsletter<br />Website, Blog  enable sharing<br />Map your Ecosystem<br />Suppliers<br />Social Media<br />Offline<br />Explania.com - Timo Mouton - 2011<br />
  27. 27. Advertiser Visibility and CTA<br />Explania.com - Timo Mouton - 2011<br />
  28. 28. Why focus on Video?<br />Overwhelming amount of text, data, content<br />People are busy and impatient<br />Short attention spans<br />Need to capture attention, interest <br />Sound, visual, motion, interactive<br />Explania.com - Timo Mouton - 2011<br />
  29. 29. Joe Pulizzi: <br />“Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.”<br />Explania.com - Timo Mouton - 2011<br />
  30. 30. Video is huge! <br />Prediction: by 2013, 90% of Web Traffic will be Video<br />http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/<br />Explania.com - Timo Mouton - 2011<br />
  31. 31. Video is driving Search:<br />38% use search engines to find video<br />54% use Youtube search to find video <br />>30% of search results contain video<br />78% of Internet users watch video<br />3,4 minutes average video length<br />Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/<br />
  32. 32. Video is driving Social:<br />Facebook has become larger than Google in 2010 (US, Visits)<br />3rd place in top 10 Online Video Views<br />>20 million videos uploaded each month<br />>2 billion videos watched each month<br />Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/<br />
  33. 33. Video is driving SEO<br />Search generates highest volume to web video content<br />Video SEO is 53 times more likely to drive a first page result than traditional SEO<br />CTR rates are higher in video results<br />Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/<br />
  34. 34. Thank you!<br />Questions?<br />tmo@instruxion.com<br />Explania.com - Timo Mouton - 2011<br />
  35. 35. Internet Sources 01/12/2010 – 26/01/2011:<br />http://www.reelseo.com/content-marketing-video-social-media/<br />http://www.reelseo.com/video-xml-sitemaps-video/<br />http://contentmarketingtoday.com/category/content-marketing/video/<br />http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/<br />http://www.webvideomarketing.org/<br />http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/<br />http://www.emarketer.com/Article.aspx?R=1008070<br />http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated<br />http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/<br />http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/<br />http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video<br />http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca<br />http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751<br />http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material<br />http://www.toprankblog.com/2011/01/content-marketing-tips-5/<br />Explania.com - Timo Mouton - 2011<br />

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