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Webvertising with Viral Content Marketing Webvertising Forum 2011
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Webvertising with Viral Content Marketing Webvertising Forum 2011

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What is content marketing? Which content is suitable for this form of marketing? In this workshop we will show some successful examples of content marketing and discuss their return on investment. ...

What is content marketing? Which content is suitable for this form of marketing? In this workshop we will show some successful examples of content marketing and discuss their return on investment. Next, we’ll explain what it takes for content to have viral distribution power. Finally, we will discuss how webvertising can be used in combination with content marketing and with online video in particular.

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  • Nowadays people are in a continuous search for different marketing tools in order to promote a bussiness and to become reach.This is why, viral content marketing seems to be the most effective marketing tool ever.What is very important is that the more content you create the better you'll figure out what campaigns have more chances to become viral.
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Webvertising with Viral Content Marketing Webvertising Forum 2011 Presentation Transcript

  • 1. Webvertising with
    Viral Content Marketing
    WebvertisingForum 5 feb 2011
    Explania.com - Timo Mouton - 2011
  • 2. Timo Mouton
    Online Marketing Manager Explania
    @stimorolthy
    www.explania.com
    www.twitter.com/explania
    www.facebook.com/explania
    Explania.com - Timo Mouton - 2011
  • 3. Agenda:
    What is Content Marketing?
    Viral
    Advertiser Visibility
    Why Video?
    Case Study
    Explania.com - Timo Mouton - 2011
  • 4. About Instruxion
    Multimedia company specialized in animated explanations
    For delivery on any screen: PC, TV, mobile, …
    All world languages
    Explania.com - Timo Mouton - 2011
  • 5. Explania.com - Timo Mouton - 2011
  • 6. Content Marketing:Stop selling, start giving
    Explania.com - Timo Mouton - 2011
  • 7. Explania.com - Timo Mouton - 2011
  • 8. Explania.com - Timo Mouton - 2011
  • 9. Explania.com - Timo Mouton - 2011
  • 10. Explania.com - Timo Mouton - 2011
  • 11. Explania.com - Timo Mouton - 2011
    www.willitblend.com
  • 12. Explania.com - Timo Mouton - 2011
    “Regardless of what business you’re in, you’re really in the content business.”
    Gary Vaynerchuk
  • 13. Explania.com - Timo Mouton - 2011
  • 14. Explania.com - Timo Mouton - 2011
  • 15. Joe Pulizzi
    Explania.com - Timo Mouton - 2011
  • 16. Joe Pulizzi:
    “Content marketingis a marketing technique
    of creating and distributing
    relevantand valuable content
    to attract, acquire, and engage
    a clearly defined and understood target audience – with the objective of driving profitable
    customer action.
    Explania.com - Timo Mouton - 2011
  • 17. The King is Back!
    Engage
    SEO
    Traffic
    Reduce customer support costs
    Explania.com - Timo Mouton - 2011
  • 18. Content Marketing
    is a great driver for business
    Explania.com - Timo Mouton - 2011
  • 19. Content Marketing is NOT about:
    Explania.com - Timo Mouton - 2011
  • 20. When do people share content?
    Entertainment
    Fun
    Weird stuff
    Amazing
    Information
    Relevance
    Value
    Interesting
    Explania.com - Timo Mouton - 2011
  • 21. Social Media: Viral Spreading
    Explania.com - Timo Mouton - 2011
  • 22. Embedding: Viral Spreading
    Explania.com - Timo Mouton - 2011
  • 23. Explania.com - Timo Mouton - 2011
    The Missing Link
  • 24. A few Tips & Tricks
    Explania.com - Timo Mouton - 2011
  • 25. A few Tips & Tricks
    Explania.com - Timo Mouton - 2011
  • 26. A few Tips & Tricks
    Customer Database, CRM, Newsletter
    Website, Blog  enable sharing
    Map your Ecosystem
    Suppliers
    Social Media
    Offline
    Explania.com - Timo Mouton - 2011
  • 27. Advertiser Visibility and CTA
    Explania.com - Timo Mouton - 2011
  • 28. Why focus on Video?
    Overwhelming amount of text, data, content
    People are busy and impatient
    Short attention spans
    Need to capture attention, interest
    Sound, visual, motion, interactive
    Explania.com - Timo Mouton - 2011
  • 29. Joe Pulizzi:
    “Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.”
    Explania.com - Timo Mouton - 2011
  • 30. Video is huge!
    Prediction: by 2013, 90% of Web Traffic will be Video
    http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
    Explania.com - Timo Mouton - 2011
  • 31. Video is driving Search:
    38% use search engines to find video
    54% use Youtube search to find video
    >30% of search results contain video
    78% of Internet users watch video
    3,4 minutes average video length
    Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  • 32. Video is driving Social:
    Facebook has become larger than Google in 2010 (US, Visits)
    3rd place in top 10 Online Video Views
    >20 million videos uploaded each month
    >2 billion videos watched each month
    Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  • 33. Video is driving SEO
    Search generates highest volume to web video content
    Video SEO is 53 times more likely to drive a first page result than traditional SEO
    CTR rates are higher in video results
    Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  • 34. Thank you!
    Questions?
    tmo@instruxion.com
    Explania.com - Timo Mouton - 2011
  • 35. Internet Sources 01/12/2010 – 26/01/2011:
    http://www.reelseo.com/content-marketing-video-social-media/
    http://www.reelseo.com/video-xml-sitemaps-video/
    http://contentmarketingtoday.com/category/content-marketing/video/
    http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/
    http://www.webvideomarketing.org/
    http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/
    http://www.emarketer.com/Article.aspx?R=1008070
    http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated
    http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/
    http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/
    http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video
    http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca
    http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/
    http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751
    http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material
    http://www.toprankblog.com/2011/01/content-marketing-tips-5/
    Explania.com - Timo Mouton - 2011