How Viral Content Marketing Video can Improve SEO Results - Explania

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How Viral Content Marketing Video can Improve SEO Results - Geert Coppens - CEO Instruxion - Explania.com - TFMA London 2011 - Technology For Marketing and Advertising

How Viral Content Marketing Video can Improve SEO Results - Geert Coppens - CEO Instruxion - Explania.com - TFMA London 2011 - Technology For Marketing and Advertising

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  • 1. How Viral Content Marketing Video can Improve SEO Results Geert Coppens, CEO TFM&A London - March 1-2, 2011
  • 2. How Viral Content Marketing Video can Improve SEO Results Geert Coppens, CEO
  • 3. Agenda: What is Content Marketing? Viral Content Impact on SEO Why Video?
  • 4. How Viral Content Marketing Video can Improve SEO Results
  • 5. Content Marketing: Stop selling, start giving
  • 6. Explania.com - 2011
  • 7. Explania.com - Timo Mouton - 2011 www.willitblend.com
  • 8. Explania.com - 2011
  • 9. “ Regardless of what business you’re in, you’re really in the content business.” Gary Vaynerchuk Explania.com - 2011
  • 10. Joe Pulizzi Explania.com - 2011
  • 11. Joe Pulizzi: “ Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract , acquire , and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Explania.com - 2011
  • 12. What Content Marketing is NOT Explania.com - 2011
  • 13. How Viral Content Marketing Video can Improve SEO Results
  • 14.  
  • 15. Explania.com - Timo Mouton - 2011
  • 16. Embedding: Viral Spreading
  • 17. Sponsor/Advertiser Visibility
  • 18. When do people share content? Entertainment Fun Weird stuff Amazing Information Relevance Value Interesting Explania.com - 2011
  • 19. Social Media: Viral Spreading
  • 20. How Viral Content Marketing Video can Improve SEO Results
  • 21.  
  • 22. A few Tips & Tricks
    • Map your ecosystem
    • Communicate to your ecosystem
    • Keep feeding the birds
    Explania.com - 2011
  • 23. Why Focus on Video? Explania.com - Timo Mouton - 2011
    • Overwhelming amount of text, data, content
    • People are busy and impatient
    • Short attention spans
    • Need to capture attention, interest
    • Sound, visual, motion, interactive
  • 24. Joe Pulizzi: “ Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.” Explania.com - 2011
  • 25. Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/ Explania.com - 2011
  • 26.
    • Video drives Search:
    • 38% use search engines to find video
    • 54% use Youtube search to find video
    • >30% of search results contain video
    • 78% of Internet users watch video
    • 3,4 minutes average video length
    • Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  • 27.
    • Video drives Social:
    • Facebook has become larger than Google in 2010 (US, Visits)
    • 3rd place in top 10 Online Video Views
    • >20 million videos uploaded each month
    • >2 billion videos viewed each month
    • Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  • 28.
    • Video drives SEO
    • Search generates highest volume to web video content
    • Video SEO is 53 times more likely to drive a first page result than traditional SEO
    • CTR rates are higher in video results
    • Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  • 29. Sources: http://www.reelseo.com/content-marketing-video-social-media/ http://www.reelseo.com/video-xml-sitemaps-video/ http://contentmarketingtoday.com/category/content-marketing/video/ http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/ http://www.webvideomarketing.org/ http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/ http://www.emarketer.com/Article.aspx?R=1008070 http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/ http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/ http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/ http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751 http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material http://www.toprankblog.com/2011/01/content-marketing-tips-5/ Explania.com - Timo Mouton - 2011
  • 30. Embed and Win… a Tablet Explania.com - Timo Mouton - 2011 www.explania.com/embed-and-win
  • 31. Thank you! Questions? [email_address] Explania.com - 2011 @Explania