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How Viral Content Marketing Video can Improve SEO Results Geert Coppens, CEO TFM&A London - March 1-2, 2011
How Viral Content Marketing Video can Improve SEO Results Geert Coppens, CEO
Agenda: What is Content Marketing? Viral Content Impact on SEO Why Video?
How Viral  Content Marketing  Video can Improve SEO Results
Content Marketing: Stop selling, start giving
Explania.com - 2011
Explania.com - Timo Mouton - 2011 www.willitblend.com
Explania.com - 2011
“ Regardless of what business you’re in,  you’re really in the content business.” Gary Vaynerchuk Explania.com - 2011
Joe Pulizzi Explania.com - 2011
Joe Pulizzi: “ Content marketing   is a marketing technique  of creating and  distributing relevant   and  valuable  conte...
What Content Marketing is NOT  Explania.com - 2011
How  Viral  Content Marketing Video can Improve SEO Results
 
Explania.com - Timo Mouton - 2011
Embedding: Viral Spreading
Sponsor/Advertiser Visibility
When do people share content? Entertainment Fun Weird stuff Amazing Information Relevance Value Interesting Explania.com -...
Social Media: Viral Spreading
How Viral Content Marketing Video can  Improve SEO Results
 
A few Tips & Tricks <ul><li>Map your  ecosystem </li></ul><ul><li>Communicate to your ecosystem </li></ul><ul><li>Keep fee...
Why Focus on Video? Explania.com - Timo Mouton - 2011 <ul><li>Overwhelming amount of text, data, content </li></ul><ul><li...
Joe Pulizzi:  “ Short, neutral films are ideal for publishing content.  By avoiding the sales talk, such animations succee...
Video is huge!  Prediction: by 2013, 90% of Web Traffic will be Video   http://techcrunch.com/2009/06/09/cisco-by-2013-vid...
<ul><li>Video drives Search: </li></ul><ul><li>38% use search engines to find video </li></ul><ul><li>54% use Youtube sear...
<ul><li>Video drives Social: </li></ul><ul><li>Facebook has become larger than Google in 2010 (US, Visits) </li></ul><ul><...
<ul><li>Video drives SEO </li></ul><ul><li>Search generates highest volume to web video content </li></ul><ul><li>Video SE...
Sources: http://www.reelseo.com/content-marketing-video-social-media/ http://www.reelseo.com/video-xml-sitemaps-video/ htt...
Embed and Win… a Tablet Explania.com - Timo Mouton - 2011 www.explania.com/embed-and-win
Thank you! Questions? [email_address] Explania.com - 2011 @Explania
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How Viral Content Marketing Video can Improve SEO Results - Explania

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How Viral Content Marketing Video can Improve SEO Results - Geert Coppens - CEO Instruxion - Explania.com - TFMA London 2011 - Technology For Marketing and Advertising

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Transcript of "How Viral Content Marketing Video can Improve SEO Results - Explania"

  1. 1. How Viral Content Marketing Video can Improve SEO Results Geert Coppens, CEO TFM&A London - March 1-2, 2011
  2. 2. How Viral Content Marketing Video can Improve SEO Results Geert Coppens, CEO
  3. 3. Agenda: What is Content Marketing? Viral Content Impact on SEO Why Video?
  4. 4. How Viral Content Marketing Video can Improve SEO Results
  5. 5. Content Marketing: Stop selling, start giving
  6. 6. Explania.com - 2011
  7. 7. Explania.com - Timo Mouton - 2011 www.willitblend.com
  8. 8. Explania.com - 2011
  9. 9. “ Regardless of what business you’re in, you’re really in the content business.” Gary Vaynerchuk Explania.com - 2011
  10. 10. Joe Pulizzi Explania.com - 2011
  11. 11. Joe Pulizzi: “ Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract , acquire , and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Explania.com - 2011
  12. 12. What Content Marketing is NOT Explania.com - 2011
  13. 13. How Viral Content Marketing Video can Improve SEO Results
  14. 15. Explania.com - Timo Mouton - 2011
  15. 16. Embedding: Viral Spreading
  16. 17. Sponsor/Advertiser Visibility
  17. 18. When do people share content? Entertainment Fun Weird stuff Amazing Information Relevance Value Interesting Explania.com - 2011
  18. 19. Social Media: Viral Spreading
  19. 20. How Viral Content Marketing Video can Improve SEO Results
  20. 22. A few Tips & Tricks <ul><li>Map your ecosystem </li></ul><ul><li>Communicate to your ecosystem </li></ul><ul><li>Keep feeding the birds </li></ul>Explania.com - 2011
  21. 23. Why Focus on Video? Explania.com - Timo Mouton - 2011 <ul><li>Overwhelming amount of text, data, content </li></ul><ul><li>People are busy and impatient </li></ul><ul><li>Short attention spans </li></ul><ul><li>Need to capture attention, interest </li></ul><ul><li>Sound, visual, motion, interactive </li></ul>
  22. 24. Joe Pulizzi: “ Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.” Explania.com - 2011
  23. 25. Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/ Explania.com - 2011
  24. 26. <ul><li>Video drives Search: </li></ul><ul><li>38% use search engines to find video </li></ul><ul><li>54% use Youtube search to find video </li></ul><ul><li>>30% of search results contain video </li></ul><ul><li>78% of Internet users watch video </li></ul><ul><li>3,4 minutes average video length </li></ul><ul><li>Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/ </li></ul>
  25. 27. <ul><li>Video drives Social: </li></ul><ul><li>Facebook has become larger than Google in 2010 (US, Visits) </li></ul><ul><li>3rd place in top 10 Online Video Views </li></ul><ul><li>>20 million videos uploaded each month </li></ul><ul><li>>2 billion videos viewed each month </li></ul><ul><li>Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/ </li></ul>
  26. 28. <ul><li>Video drives SEO </li></ul><ul><li>Search generates highest volume to web video content </li></ul><ul><li>Video SEO is 53 times more likely to drive a first page result than traditional SEO </li></ul><ul><li>CTR rates are higher in video results </li></ul><ul><li>Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/ </li></ul>
  27. 29. Sources: http://www.reelseo.com/content-marketing-video-social-media/ http://www.reelseo.com/video-xml-sitemaps-video/ http://contentmarketingtoday.com/category/content-marketing/video/ http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/ http://www.webvideomarketing.org/ http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/ http://www.emarketer.com/Article.aspx?R=1008070 http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/ http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/ http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/ http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751 http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material http://www.toprankblog.com/2011/01/content-marketing-tips-5/ Explania.com - Timo Mouton - 2011
  28. 30. Embed and Win… a Tablet Explania.com - Timo Mouton - 2011 www.explania.com/embed-and-win
  29. 31. Thank you! Questions? [email_address] Explania.com - 2011 @Explania

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