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Veteran Internet marketer Tim McLain, Netsertive -- http://netsertive.com/auto or 800.940.4351 -- explains how Google has cracked the code on local dealer online marketing with its acquisition and ...
Veteran Internet marketer Tim McLain, Netsertive -- http://netsertive.com/auto or 800.940.4351 -- explains how Google has cracked the code on local dealer online marketing with its acquisition and integration of the famous Zagat’s rating service.
The latest rollout of Google+ includes a new Local page for your dealership, which replaces and updates your Google Places listing. Why is this critical? With a majority of car buyers spending more than half of their car buying research online it’s more critical than ever for your dealership brand to be highly visible in your local market. Add to this the fact that the average car shopper visits, on a average, just two dealerships in-person before making a purchase and it’s more critical than ever for digital dealers to leverage the latest web tools to manage their reputation, encourage positive reviews, and get social with their customers.
What action items will attendees take back to the dealerships? Learn how to claim our dealership’s new Google+ Local page. Understand how your dealership’s new Zagat’s rating affects customer behavior and online discovery. Master techniques to boost your Zagat score to enhanced your online reputation to boost sales. Obtain hands-on tips for how to set up a successful Google+ presence for your dealer brand. Learn how to get customers to write reviews for your dealership on your Google+ Local page.
Tim McLain is the marketing manager for Netsertive (netsertive.com), a fast-growing online advertising company that drives sales opportunities to auto dealers across the U.S. and Canada through the power of Internet discovery. His 19 years of Internet marketing experience have helped a wide range of local businesses grow their bottom line in targeted, local markets. His specialties include online (search/display/mobile) advertising, social media (B2B and B2C, including content curation), reputation management, email marketing, and video production. Learn more at Netsertive: http://netsertive.com/auto or call 800.940.4351 for a free consultation.