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Fashion Writing
Day 2
What book are you reading?

Tell me one piece of news from the
past week
WHAT IS
THE
AGENDA?
WHAT IS
THE BIAS?
WHAT IS
THE
TRUTH?

WHAT IS
THE
AGENDA?
WHAT IS
THE BIAS?
WHAT IS
THE
TRUTH?
Interviews
Written
Audio (radio/podcast)
Television (TV/internet/documentary)
Written Interview
GIVING AND RECEIVING
YOU NEED TO BE ABLE TO DO BOTH
COMMON ASPECTS
•
•
•
•
•

INTERESTING
ENTERTAINING
QUOTABLE
APPARENTLY KNOWLEDGEABLE
TO THE POINT
ENGAGING
JOHN GALIANO
– Listen to the intro which provides context & small
provocation
– First question produces entertaining response
– Listen to response – he includes the question in the answer
– Audio/visual works well with longer Qs & As
– Galliano is prepared – has thought about his answers
Interview a class mate about their
inspiration

Record it on your phone
5 questions
5 answers
Keep all answers to one sentence
1 – who are you interviewing?
2 – write your questions
3 – think of your answers
Read the interview with Alexander McQueen
Are you entertained?
Do you want to read it all?
Is it pertinent to his work?
Examine the dynamic between his interviewer and him
What answers are prepared?
Does the interviewer have a goal?
Does McQueen have a goal?
PRACTICAL ELEMENTS- INTERVIEWER
COMFORT?
NOTE PAD AND RECORDER
MORE QUESTIONS THAN YOU NEED
SOUND – QUIET
SETTING – ALONE? FAMILIAR?
HOW LONG?
PROVOCATIVE STANCE?
PRACTICAL ELEMENTS- INTERVIEWEE
PREPARED ANSWERS:
INSPIRATIONAL PEOPLE & THINGS
BACKGROUND – KEEP IT INTERESTING
YOUR GOAL
AWARENESS OF PUBLICATION
AUTHENTICITY?
LIES?
Jagger Interview 1 http://youtu.be/oEmIiqhtGqQ
Jagger Interview 2
http://www.youtube.com/watch?v=DB_XLVAleP4
Beatles press
conferencehttp://youtu.be/aw_kftFdF18?t=1m19s
Charlie Veitchhttp://youtu.be/4sbTm-XShZ8?t=56
Tories (set up) http://youtu.be/LAIX1ANHyY4s
Q&Ashttp://youtu.be/7gv0iKaQUN8
Class activity: PRESS CONFERENCE
4 students will be a new radical design team brought in
to the House Of Herioti to refresh the brand.
The rest of the class will interview them.
1 question each. In no particular order.
ALL YOU KNOW IS THAT THEY ARE NEW FACES
WITH VERY LITTLE PREVIOUS EXPERIENCE
find out what you can…if your question is asked have
another 2 or 3 ready
ASSIGNMENT FOR NEXT WEEK.
READ AND CONTRAST INTERVIEWS IN VICE, iD,
JOCKS & NERDS & OK
40 WORDS ON EACH
HEADLINE EACH DECONSTRUCTION WITH MAG TITLE
AND INTERVIEWEE’S NAME
JOCKS & NERDS: http://issuu.com/jocksandnerds

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DAY 2

  • 2. What book are you reading? Tell me one piece of news from the past week
  • 3. WHAT IS THE AGENDA? WHAT IS THE BIAS? WHAT IS THE TRUTH? WHAT IS THE AGENDA? WHAT IS THE BIAS? WHAT IS THE TRUTH?
  • 4.
  • 6. Written Interview GIVING AND RECEIVING YOU NEED TO BE ABLE TO DO BOTH COMMON ASPECTS • • • • • INTERESTING ENTERTAINING QUOTABLE APPARENTLY KNOWLEDGEABLE TO THE POINT ENGAGING
  • 7. JOHN GALIANO – Listen to the intro which provides context & small provocation – First question produces entertaining response – Listen to response – he includes the question in the answer – Audio/visual works well with longer Qs & As – Galliano is prepared – has thought about his answers
  • 8. Interview a class mate about their inspiration Record it on your phone 5 questions 5 answers Keep all answers to one sentence 1 – who are you interviewing? 2 – write your questions 3 – think of your answers
  • 9.
  • 10. Read the interview with Alexander McQueen Are you entertained? Do you want to read it all? Is it pertinent to his work? Examine the dynamic between his interviewer and him What answers are prepared? Does the interviewer have a goal? Does McQueen have a goal?
  • 11. PRACTICAL ELEMENTS- INTERVIEWER COMFORT? NOTE PAD AND RECORDER MORE QUESTIONS THAN YOU NEED SOUND – QUIET SETTING – ALONE? FAMILIAR? HOW LONG? PROVOCATIVE STANCE?
  • 12. PRACTICAL ELEMENTS- INTERVIEWEE PREPARED ANSWERS: INSPIRATIONAL PEOPLE & THINGS BACKGROUND – KEEP IT INTERESTING YOUR GOAL AWARENESS OF PUBLICATION AUTHENTICITY? LIES?
  • 13. Jagger Interview 1 http://youtu.be/oEmIiqhtGqQ Jagger Interview 2 http://www.youtube.com/watch?v=DB_XLVAleP4 Beatles press conferencehttp://youtu.be/aw_kftFdF18?t=1m19s Charlie Veitchhttp://youtu.be/4sbTm-XShZ8?t=56 Tories (set up) http://youtu.be/LAIX1ANHyY4s Q&Ashttp://youtu.be/7gv0iKaQUN8
  • 14. Class activity: PRESS CONFERENCE 4 students will be a new radical design team brought in to the House Of Herioti to refresh the brand. The rest of the class will interview them. 1 question each. In no particular order. ALL YOU KNOW IS THAT THEY ARE NEW FACES WITH VERY LITTLE PREVIOUS EXPERIENCE find out what you can…if your question is asked have another 2 or 3 ready
  • 15.
  • 16. ASSIGNMENT FOR NEXT WEEK. READ AND CONTRAST INTERVIEWS IN VICE, iD, JOCKS & NERDS & OK 40 WORDS ON EACH HEADLINE EACH DECONSTRUCTION WITH MAG TITLE AND INTERVIEWEE’S NAME JOCKS & NERDS: http://issuu.com/jocksandnerds