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Fashion Writing
TEXT WARS
Write a text to a friend with the following
information – do not send.
I will meet you at eight thirty in the ev...
FASHION WRITING
JOURNALISM
SOCIAL MEDIA
PR
CONTEXT
What we will be looking at:
• The differences between print media
• Where we find fashion in print media
• The differences...
JOURNALISM
PRINT MEDIA

NEWSPAPERS
MAGAZINES
NEWSPAPERS
OPINION

SUBJECTIVE
PERSONAL PERSPECTIVE
COMMENT
http://www.scotsman.com/lifestyle/fashion/fiona-mccade-lighter...
Writing news tips: google
http://grammar.yourdictionary.com/grammar-rules-andtips/tips-on-writing-a-news-report.html
http:...
NEWSPAPERS
NEWS
1. PURELY FACTUAL: BRITISH HIGH STREETS
HAVE BEST YEAR YET THIS XMAS

2. SENSATIONALIST: BECKHAM APPEARS I...
MAGAZINES
NICHE
LIFESTYLE
INDUSTRY
MARKET
FASHION FEATURE
ART
NICHE
More or less fashion-based, focuses on fashion-related
subject matter but with narrow focus around subject
matter.
LIFESTYLE
HEAVY BIAS TOWARDS FASHION.
LARGE FASHION FEATURES & MANY PHOTOS.
INTERLOCKING SUBJECT MATTER.
Aimed at differen...
STATUS is Asia’s youth culture magazine, focusing on the
future of fashion, music, art, and urban lifestyles–from
Manila t...
Fashion mags can share attributes with art mags:
Infrequent publication
Huge format
expensive
The book version of artUS 2011-2012 (issues 31-33),
published by Intellect (United Kingdom), will conclude the
print serie...
MARKET

Overall, 40% of UK magazine buyers prefer print to digital
(45% of women)
35% like the look and feel of printed ma...
Published 10 times a year
Despite the appreciation of print as a medium, around half
(47%) of all magazine purchasers say ...
Most fashion/lifestyle mags have online presence.
Vogue has a huge site with interactive elements.
Flaunt also includes in...
SPELLING – SPELLCHECK – UK ENGLISH
GRAMMAR – READ AND READ AGAIN –
PROOF READ – GET OTHER STUDENTS
TO PROOF READ
STYLE OF ...
HOW TO

HOW NOT TO

EXAMPLE
IN CLASS ASSIGNMENT
Pair up
WRITE REPORTS ON 2 SUBJECTS AND
PRESENT IN THE STYLE OF BBC RADIO
NEWS

2 minutes
IT CAN BE AB...
CONTEXT
NO MEDIA IS NEUTRAL
SOME BIASES ARE VERY APPARENT
BE AWARE OF PUBLICATION CONTEXT
WHEN READING
TIMES – NEWSPAPER OF RECORD –
ESTABLISHMENT ( IE: GOVERNMENT/RULING
CLASS/LANDED/MONEYED)
OWNED BY MURDOCH
GENERALLY FACTU...
THE DAILY MAIL – SECOND MOST POPULAR
NEWSPAPER
OWNED BY LORD ROTHERMERE (INHERITED
PAPER AND TITLE FROM FATHER – GREAT
GRA...
STANDARD - right
TELEGRAPH - right
DAILY STAR - right
DAILY EXPRESS - UKIP
FINANCIAL TIMES – right but factual
DAILY RECOR...
"It tries to be the newspaper which is in tune with middle
Britain. It is right of centre, but that's probably the majorit...
CLASS BASED ACTIVITY
LOOK FOR POSSIBLE FASHION LINKS IN
NEWS STORIES THAT YOU HAVE HEARD OF.

DISCUSS!
Examine differences between writing styles of newspapers.
ASSIGNMENT:
Write a news article and present it in the style of ...
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DAY1

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Transcript of "DAY1"

  1. 1. Fashion Writing
  2. 2. TEXT WARS Write a text to a friend with the following information – do not send. I will meet you at eight thirty in the evening on Tuesday the second of March outside the Greggs at the corner of Williamson Street and Appletree Road near where you live. Wear the shirt I bought you for your birthday last year. I am bringing Freda, the girl you met once before and you told me she was chatting everyone up. You didn’t like her. Make sure you bring plenty of money as it will be expensive. Goodbye.
  3. 3. FASHION WRITING JOURNALISM SOCIAL MEDIA PR CONTEXT
  4. 4. What we will be looking at: • The differences between print media • Where we find fashion in print media • The differences in writing for different media • Effective PR writing and presentation • Using basic social media in PR • Basic PR campaign • We will make an online magazine to compliment the Camden project • We will make an official press release for the Camden project
  5. 5. JOURNALISM PRINT MEDIA NEWSPAPERS MAGAZINES
  6. 6. NEWSPAPERS OPINION SUBJECTIVE PERSONAL PERSPECTIVE COMMENT http://www.scotsman.com/lifestyle/fashion/fiona-mccade-lighter-wardrobe-wayto-man-s-heart-1-3253022 Works well as a blog. NEWS OBJECTIVE FACTUAL FORMAL CAN BE SENSATIONALIST
  7. 7. Writing news tips: google http://grammar.yourdictionary.com/grammar-rules-andtips/tips-on-writing-a-news-report.html http://www.bbc.co.uk/bitesize/standard/english/lit_form/ newspaper/revision/1/ http://writing.umn.edu/isw/assets/pdf/publications/Irving %20Fang.pdf
  8. 8. NEWSPAPERS NEWS 1. PURELY FACTUAL: BRITISH HIGH STREETS HAVE BEST YEAR YET THIS XMAS 2. SENSATIONALIST: BECKHAM APPEARS IN UNDERPANTS ADVERT FOR M&S
  9. 9. MAGAZINES NICHE LIFESTYLE INDUSTRY MARKET FASHION FEATURE ART
  10. 10. NICHE More or less fashion-based, focuses on fashion-related subject matter but with narrow focus around subject matter.
  11. 11. LIFESTYLE HEAVY BIAS TOWARDS FASHION. LARGE FASHION FEATURES & MANY PHOTOS. INTERLOCKING SUBJECT MATTER. Aimed at different markets
  12. 12. STATUS is Asia’s youth culture magazine, focusing on the future of fashion, music, art, and urban lifestyles–from Manila to Singapore, Seoul to Paris, LA to New York, and everywhere in between. We are always on the watch for rising trends as they gain ground in the streets. We excite, inspire, and affect the influencers of tomorrow.
  13. 13. Fashion mags can share attributes with art mags: Infrequent publication Huge format expensive
  14. 14. The book version of artUS 2011-2012 (issues 31-33), published by Intellect (United Kingdom), will conclude the print series. The book, with introduction by Paul Foss (“German Requiem for Print and Social Media”), may be purchased for $45 (US/Canada, plus $10 for overseas air). Back issues are available. Please check the website for future announcements.
  15. 15. MARKET Overall, 40% of UK magazine buyers prefer print to digital (45% of women) 35% like the look and feel of printed magazines (41% women) And 32% like the convenience of print magazines (36% women) Yougov magazine consumption 2012
  16. 16. Published 10 times a year Despite the appreciation of print as a medium, around half (47%) of all magazine purchasers say they are buying less often. However in contrast, almost three in ten (28%) have not changed their buying A small minority of 5% are buying more often. Yougov magazine consumption 2012
  17. 17. Most fashion/lifestyle mags have online presence. Vogue has a huge site with interactive elements. Flaunt also includes interactive. iD is only online now, though since being bought by Vice.
  18. 18. SPELLING – SPELLCHECK – UK ENGLISH GRAMMAR – READ AND READ AGAIN – PROOF READ – GET OTHER STUDENTS TO PROOF READ STYLE OF LAYOUT – PARAGRAPHS ETC PRESENTATION FORMAT – WORD DOC AS BASIS
  19. 19. HOW TO HOW NOT TO EXAMPLE
  20. 20. IN CLASS ASSIGNMENT Pair up WRITE REPORTS ON 2 SUBJECTS AND PRESENT IN THE STYLE OF BBC RADIO NEWS 2 minutes IT CAN BE ABOUT ANYTHING BUT MUST BE ‘NEWS’. MAKE SURE EVERYTHING IS SCRIPTED INCLUDING INTRO’S
  21. 21. CONTEXT NO MEDIA IS NEUTRAL SOME BIASES ARE VERY APPARENT BE AWARE OF PUBLICATION CONTEXT WHEN READING
  22. 22. TIMES – NEWSPAPER OF RECORD – ESTABLISHMENT ( IE: GOVERNMENT/RULING CLASS/LANDED/MONEYED) OWNED BY MURDOCH GENERALLY FACTUAL HAS BACKED LABOUR BUT MAINLY BACKS TORIES GUARDIAN –PRIDES ITSELF ON BEING VERY FACTUAL AND NON-BIASED – CONSIDERED ‘TO THE LEFT’ BUT HAS SUPPORTED THE LIBDEMS MIDDLE CLASS LIBERAL OWNED BY GMG/RUNS AT A LOSS/DEPENDS ON OTHER PUBLICATIONS FOR FINANCE THE SUN – MOST POPULAR UK NEWSPAPER OWNED BY MURDOCH – BACKED LABOUR BUT PREVIOUSLY BACKED TORIES AND NOW BACKS TORIES AGAIN
  23. 23. THE DAILY MAIL – SECOND MOST POPULAR NEWSPAPER OWNED BY LORD ROTHERMERE (INHERITED PAPER AND TITLE FROM FATHER – GREAT GRANDFATHER SET IT UP AND SUPPORTED FASCISTS BEFORE AND AFTER WWII) RIGHT WING BUT PRIDES ITSELF ON CAMPAIGNS DAILY MIRROR – THIRD BIGGEST SELLING LABOUR SUPPORTING MAIN RIVAL OF THE SUN
  24. 24. STANDARD - right TELEGRAPH - right DAILY STAR - right DAILY EXPRESS - UKIP FINANCIAL TIMES – right but factual DAILY RECORD – like The Mirror for Scotland THE INDEPENDENT – leftish METRO – owned by Daily Mail Group - right
  25. 25. "It tries to be the newspaper which is in tune with middle Britain. It is right of centre, but that's probably the majority view of people in the country,…". George Jones – editor of The Telegraph 19/1/2004 WHERE DO YOU GET YOUR ‘FACTS’ FROM?
  26. 26. CLASS BASED ACTIVITY LOOK FOR POSSIBLE FASHION LINKS IN NEWS STORIES THAT YOU HAVE HEARD OF. DISCUSS!
  27. 27. Examine differences between writing styles of newspapers. ASSIGNMENT: Write a news article and present it in the style of The Sun & the Guardian. Make sure it is ‘original’ news. (IE: do not steal news from a newspaper/blog etc) Research by buying and reading a copy of both (bring with you next week). It can be made up news. (IE: France invades The Isle Of Wight) INCLUDE A HEADLINE. AND A PHOTO. GUARDIAN: 60 WORDS SUN: 40 WORDS A4 paper.
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