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description of Economic Gardening and how GIS and market segmentation support economic and business development.

description of Economic Gardening and how GIS and market segmentation support economic and business development.

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Economic Gardening Presentation Transcript

  • 1. GIS Research and Analytics
    Timothy Lee
    Technical Trainer
    (501) 683-7700
  • 2. Economic Gardening
  • 3. What is Economic Gardening?
    Entrepreneurial approach to economic development
    Littleton, Colorado 1987
    future being dictated by out-of-state corporations
    work with local businesses to develop good jobs
  • 4. Early Learning
    Small vs. Large Companies
    Innovation
    Temperament
    MBTI: NTJ, STJ
    Increasing Returns
    Edge of Chaos
  • 5. Economic Gardening Today
    Information (databases, GIS, training)
    Infrastructure
    Quality of Life infrastructure (parks)
    Intellectual infrastructure (curriculum)
    Connections (academic, CEOs, clusters)
  • 6. Geographic Information Systems
  • 7. What is GIS?
    Database management system with spatial output
    Much demographic, spending, competitor, segmentation data
    Share a few representative examples tonight
  • 8. Demographics
  • 9.
  • 10. Competitor Maps
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Consumer Spending
  • 19.
  • 20.
  • 21.
  • 22. Market Potential
  • 23.
  • 24.
  • 25. Market Segmentation
  • 26.
  • 27. Market Segmentation
  • 28. Top Tapestry Segments:
    26) Midland Crowd
    12) Up and Coming Families
    33) Midlife Junction
    16) Enterprising Professionals
    48) Great Expectations
  • 29.
  • 30. Market Ranking
  • 31.
  • 32.
  • 33. Find Similar
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Other Research Product
    Industry profiles
    Company profiles
    Database North American businesses
    In-depth market research reports
    Financial statistics
    Specialized literature searches
  • 39. Search Engine Optimization
  • 40. Optimizing Your Website
    Search Engine Results
    Keyword Selection
    Web Page Anatomy
    Meta Tags
    Customer Optimization
  • 41. Search Results
    Top Ten Pages
    Paid Advertisements
  • 42. Keyword Selection
    Selection Criteria
    Selection Process
    Brainstorming
    Pruning
    Ranking
    Tools
  • 43. Anatomy of a Web Page
    Visible Parts
    Title
    URL
    Favorite Icon
    Headings
    Page Text
    Non-Visible Parts
    Meta Tags
    Link title attributes
    Alternative text
  • 44. Customer Optimization
    Appearance
    Corporate Look
    Keywords
    Images
    Load Time
    1 Page
    < 60 Seconds
  • 45. Economic Gardening Review
    Information (databases, GIS, training)
    Infrastructure
    Quality of Life infrastructure (parks)
    Intellectual infrastructure (curriculum)
    Connections (academic, CEOs, clusters)
  • 46. Survival is not mandatory- Deming
  • 47. UALR Arkansas SBTDC
    2801 South University
    Little Rock
    FREE Consulting & Research Services
    E-Commerce Guide
    E-Commerce Tool
    501 - 683 - 7700
    asbtdc.ualr.edu
    Twitter.com/ASBTDC
    Facebook.com/ASBTDC