GIS Research and Analytics<br />Timothy Lee<br />Technical Trainer<br />(501) 683-7700<br />
Economic Gardening<br />
What is Economic Gardening?<br />Entrepreneurial approach to economic development<br />Littleton, Colorado 1987<br />futur...
Early Learning<br />Small vs. Large Companies<br />Innovation<br />Temperament <br />MBTI:  NTJ,  STJ<br />Increasing Retu...
Economic Gardening Today<br />Information (databases, GIS, training)<br />Infrastructure <br />Quality of Life infrastruct...
Geographic Information Systems<br />
What is GIS?<br />Database management system with spatial output<br />Much demographic, spending, competitor, segmentation...
Demographics<br />
Competitor Maps<br />
Consumer Spending<br />
Market Potential<br />
Market Segmentation<br />
Market Segmentation<br />
Top Tapestry Segments:<br />26) Midland Crowd<br />12) Up and Coming  Families<br />33) Midlife Junction<br />16) Enterpri...
Market Ranking<br />
Find Similar<br />
Other Research Product<br />Industry profiles<br />Company profiles<br />Database North American businesses<br />In-depth ...
Search Engine Optimization<br />
Optimizing Your Website<br />Search Engine Results<br />Keyword Selection<br />Web Page Anatomy<br />Meta Tags<br />Custom...
Search Results<br />Top Ten Pages<br />Paid Advertisements<br />
Keyword Selection<br />Selection Criteria<br />Selection Process<br />Brainstorming<br />Pruning<br />Ranking <br />Tools<...
Anatomy of a Web Page<br />Visible Parts<br />Title<br />URL<br />Favorite Icon<br />Headings<br />Page Text<br />Non-Visi...
Customer Optimization<br />Appearance<br />Corporate Look<br />Keywords<br />Images<br />Load Time<br />1 Page<br />   < 6...
Economic Gardening Review<br />Information (databases, GIS, training)<br />Infrastructure <br />Quality of Life infrastruc...
Survival is not mandatory- Deming<br />
UALR Arkansas SBTDC<br />2801 South University<br />Little Rock<br />FREE Consulting & Research Services<br />E-Commerce G...
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Economic Gardening

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description of Economic Gardening and how GIS and market segmentation support economic and business development.

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Economic Gardening

  1. 1. GIS Research and Analytics<br />Timothy Lee<br />Technical Trainer<br />(501) 683-7700<br />
  2. 2. Economic Gardening<br />
  3. 3. What is Economic Gardening?<br />Entrepreneurial approach to economic development<br />Littleton, Colorado 1987<br />future being dictated by out-of-state corporations<br />work with local businesses to develop good jobs<br />
  4. 4. Early Learning<br />Small vs. Large Companies<br />Innovation<br />Temperament <br />MBTI: NTJ, STJ<br />Increasing Returns <br />Edge of Chaos<br />
  5. 5. Economic Gardening Today<br />Information (databases, GIS, training)<br />Infrastructure <br />Quality of Life infrastructure (parks)<br />Intellectual infrastructure (curriculum)<br />Connections (academic, CEOs, clusters)<br />
  6. 6. Geographic Information Systems<br />
  7. 7. What is GIS?<br />Database management system with spatial output<br />Much demographic, spending, competitor, segmentation data<br />Share a few representative examples tonight<br />
  8. 8. Demographics<br />
  9. 9.
  10. 10. Competitor Maps<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. Consumer Spending<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22. Market Potential<br />
  23. 23.
  24. 24.
  25. 25. Market Segmentation<br />
  26. 26.
  27. 27. Market Segmentation<br />
  28. 28. Top Tapestry Segments:<br />26) Midland Crowd<br />12) Up and Coming Families<br />33) Midlife Junction<br />16) Enterprising Professionals<br />48) Great Expectations<br />
  29. 29.
  30. 30. Market Ranking<br />
  31. 31.
  32. 32.
  33. 33. Find Similar<br />
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38. Other Research Product<br />Industry profiles<br />Company profiles<br />Database North American businesses<br />In-depth market research reports<br />Financial statistics<br />Specialized literature searches<br />
  39. 39. Search Engine Optimization<br />
  40. 40. Optimizing Your Website<br />Search Engine Results<br />Keyword Selection<br />Web Page Anatomy<br />Meta Tags<br />Customer Optimization<br />
  41. 41. Search Results<br />Top Ten Pages<br />Paid Advertisements<br />
  42. 42. Keyword Selection<br />Selection Criteria<br />Selection Process<br />Brainstorming<br />Pruning<br />Ranking <br />Tools<br />
  43. 43. Anatomy of a Web Page<br />Visible Parts<br />Title<br />URL<br />Favorite Icon<br />Headings<br />Page Text<br />Non-Visible Parts<br />Meta Tags<br />Link title attributes<br />Alternative text<br />
  44. 44. Customer Optimization<br />Appearance<br />Corporate Look<br />Keywords<br />Images<br />Load Time<br />1 Page<br /> < 60 Seconds<br />
  45. 45. Economic Gardening Review<br />Information (databases, GIS, training)<br />Infrastructure <br />Quality of Life infrastructure (parks)<br />Intellectual infrastructure (curriculum)<br />Connections (academic, CEOs, clusters)<br />
  46. 46. Survival is not mandatory- Deming<br />
  47. 47. UALR Arkansas SBTDC<br />2801 South University<br />Little Rock<br />FREE Consulting & Research Services<br />E-Commerce Guide<br />E-Commerce Tool<br />501 - 683 - 7700<br />asbtdc.ualr.edu<br />Twitter.com/ASBTDC<br />Facebook.com/ASBTDC<br />

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