Your SlideShare is downloading. ×
0
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Economic Gardening
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Economic Gardening

484

Published on

description of Economic Gardening and how GIS and market segmentation support economic and business development.

description of Economic Gardening and how GIS and market segmentation support economic and business development.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
484
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. GIS Research and Analytics<br />Timothy Lee<br />Technical Trainer<br />(501) 683-7700<br />
  • 2. Economic Gardening<br />
  • 3. What is Economic Gardening?<br />Entrepreneurial approach to economic development<br />Littleton, Colorado 1987<br />future being dictated by out-of-state corporations<br />work with local businesses to develop good jobs<br />
  • 4. Early Learning<br />Small vs. Large Companies<br />Innovation<br />Temperament <br />MBTI: NTJ, STJ<br />Increasing Returns <br />Edge of Chaos<br />
  • 5. Economic Gardening Today<br />Information (databases, GIS, training)<br />Infrastructure <br />Quality of Life infrastructure (parks)<br />Intellectual infrastructure (curriculum)<br />Connections (academic, CEOs, clusters)<br />
  • 6. Geographic Information Systems<br />
  • 7. What is GIS?<br />Database management system with spatial output<br />Much demographic, spending, competitor, segmentation data<br />Share a few representative examples tonight<br />
  • 8. Demographics<br />
  • 9.
  • 10. Competitor Maps<br />
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Consumer Spending<br />
  • 19.
  • 20.
  • 21.
  • 22. Market Potential<br />
  • 23.
  • 24.
  • 25. Market Segmentation<br />
  • 26.
  • 27. Market Segmentation<br />
  • 28. Top Tapestry Segments:<br />26) Midland Crowd<br />12) Up and Coming Families<br />33) Midlife Junction<br />16) Enterprising Professionals<br />48) Great Expectations<br />
  • 29.
  • 30. Market Ranking<br />
  • 31.
  • 32.
  • 33. Find Similar<br />
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Other Research Product<br />Industry profiles<br />Company profiles<br />Database North American businesses<br />In-depth market research reports<br />Financial statistics<br />Specialized literature searches<br />
  • 39. Search Engine Optimization<br />
  • 40. Optimizing Your Website<br />Search Engine Results<br />Keyword Selection<br />Web Page Anatomy<br />Meta Tags<br />Customer Optimization<br />
  • 41. Search Results<br />Top Ten Pages<br />Paid Advertisements<br />
  • 42. Keyword Selection<br />Selection Criteria<br />Selection Process<br />Brainstorming<br />Pruning<br />Ranking <br />Tools<br />
  • 43. Anatomy of a Web Page<br />Visible Parts<br />Title<br />URL<br />Favorite Icon<br />Headings<br />Page Text<br />Non-Visible Parts<br />Meta Tags<br />Link title attributes<br />Alternative text<br />
  • 44. Customer Optimization<br />Appearance<br />Corporate Look<br />Keywords<br />Images<br />Load Time<br />1 Page<br /> < 60 Seconds<br />
  • 45. Economic Gardening Review<br />Information (databases, GIS, training)<br />Infrastructure <br />Quality of Life infrastructure (parks)<br />Intellectual infrastructure (curriculum)<br />Connections (academic, CEOs, clusters)<br />
  • 46. Survival is not mandatory- Deming<br />
  • 47. UALR Arkansas SBTDC<br />2801 South University<br />Little Rock<br />FREE Consulting & Research Services<br />E-Commerce Guide<br />E-Commerce Tool<br />501 - 683 - 7700<br />asbtdc.ualr.edu<br />Twitter.com/ASBTDC<br />Facebook.com/ASBTDC<br />

×