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Sustainable Web Design

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A presentation on sustainable web design and its core components: …

A presentation on sustainable web design and its core components:
Green Hosting
Findability
User Experience and Design
Performance Optimization

Published in: Technology, Business
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  • Slide 2: Mightybytes is an Illinois B Corp that subscribes to the triple bottom line philosophy of People, Planet, Profit. B Corps use the power of business to solve social and environmental problems.
  • Slide 3: The biggest misconception is that the internet is a green medium, or more green than a physical product. It is actually not safe to assume that a dematerialized product consumes fewer resources. In fact Alma Media (news) did the research and when their website was read for extensive periods of time, it consumed  more  overall energy and resources than the equivalent paper edition, and resulted in greater net damage to the environment.
  • Slide 4: The fact of the matter is pixels use a lot of electricity. 30 billion watts worth. This visual assumes an average electric oven at 350 degrees, an average plasma television. These stats came from the power consumption database. http://www.tpcdb.com
  • Slide 5 : 87% of US energy comes from non-renewable resources. Only 12.7% is sourced from hydropower, biomass, biofuel, wind, geothermal and solar.
  • Slide 6: The internet is a big carbon emitter too. Consider that a tweet or a Google search uses approximately .02 grams of CO 2 . Not much, right? But there is approximately 500 million tweets sent per day, generating 10 metric tons of CO 2 ...DAILY! And that’s just Twitter. Sources: Treehugger: http://www.treehugger.com/clean-technology/twittering-adds-how-much-to-your-carbon-footprint.html CNET: http://news.cnet.com/8301-1023_3-57541566-93/report-twitter-hits-half-a-billion-tweets-a-day/
  • Slide 7 : The fact of the matter is that neither your browsing nor your sites are exempt from impacting the environment. It’s time to change the way we craft web experiences.
  • Slide 8 : It’s not all doom and gloom! Humanity has the ability to make design and development sustainable to ensure that websites meet the needs of the present without compromising the ability of future generations to meet their own needs.
  • Slide 9 : the core components of sustainable web design are green hosting, findability, UX / design, and performance optimization.
  • Slide 10 : Did you know roughly 50 million servers contribute to an internet carbon footprint equivalent to 5% of total global greenhouse emissions? Since servers require power 24 hours a day, it’s important to consider a green hosting provider that uses 100% renewable energy.
  • Slide 11 : Findability comes into play because the faster users can find what they need, the less resources and bits they use. The same goes for the energy Google applies to find and index your site. It is critical that your site’s content is easily indexed by search engines. If you have a search function on your website, even better!
  • Slide 12 : In recent years, efficiency has taken a back seat to the pursuit of the coolest interface. According to web performance guru Steve Souders, around  85% of efficiency gains  come from reworking the user interface of a site. If you need whiz bangery, do it wisely. CSS3 has helped make it possible to do cool design without a ton of images.
  • Slide 13 : Sustainable websites perform well. They serve up valuable data as quickly as possible without roadblocks, and cut back on server requests.
  • Slide 14 : Average web page size has increased to 1MB (source Pete M. article)
  • Slide 15: We built EcoGrader (which is free!) to help you better understand the environmental impact of your website, and guide you on how to improve its sustainability with achievable tips.
  • Slide 16 : EcoGrader is very simple. Just input your URL, and press Grade Me. We’ll provide you with a score, as well as actionable tips to improve your site.
  • Slide 17 : These four pillars of EcoGrader’s scoring mechanism are consistent with everything we’ve been talking about, and this is just the start!
  • Slide 18: Mightybytes built EcoGrader to help people better understand web sustainability and forge a path toward building more efficient websites. There are multiple groups who could find its resources helpful.
  • Slide 19 : Fortune 500, CSR departments. Think about this: 60% of American executives think their social responsibility strategies  resulted in improving corporate reputation and see this as a business benefit. Source: Social Science Research Network
  • Slide 20 : Barbie burned a hole in the ozone! Because Mattel threw every bell and whistle at their website, their EcoGrader score is only 25/100. Maybe she should look into LEED certification for that Dream Home.
  • Slide 21: CompassX used EcoGrader to improve their site nearly 20 points. Keep in mind green hosting, page speed, and mobile optimization are heavily weighted metrics in the EcoGrader algorithm.
  • Slide 22: Virtual life cycle assessment, check for CDNs, page size detection, CSS3 over images (in the case of gradients, buttons), export reports, track progress and improvement, easy resource for offsets.
  • Slide 23:
  • Transcript

    • 1. Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupChicago Interactive Design & Development MeetupJune 18, 2013Wednesday, June 19, 13
    • 2. Mightybytes is an Illinois B CorporationSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupWednesday, June 19, 13
    • 3. Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupBut why?• Pixels are powered by electricity.• Most electricity sources are non-renewable.• LOTS of people use the internet.The Internet is not a green mediumWednesday, June 19, 13
    • 4. “A new report by The New York Times on the internets energy consumptionestimates that data centers worldwide use 30 billion watts of electricity, includingas much as 10 billion watts in the United States alone.” Source: US EnergyInformation AdministrationThe Internet is not a green mediumSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupPixels are powered by electricity.Wednesday, June 19, 13
    • 5. As of 2011, only about 19% of electricity generated in the world and 12.7% of energygenerated in the United States comes from renewable resources. Source: USEnergy Information AdministrationThe Internet is not a green mediumSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupMost electricity sources are non-renewable.Wednesday, June 19, 13
    • 6. The world’s data centers are projected to surpass the airline industry as agreenhouse gas polluter by 2020, according to a study by McKinsey & Co. Overthat time, the carbon dioxide emissions attributable to the electricity consumed byfast expanding data centers will rise fourfold. Source: New York TimesSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupLOTS of people use the internet.The Internet is not a green mediumWednesday, June 19, 13
    • 7. Human activities have contributed to the highest CO2 levels in 650,000 years, andsurfing, clicking, & streaming isn’t exempt. Source: SteriaThe Internet is not a green mediumSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupImage source: Metro Transportation Library & ArchiveWednesday, June 19, 13
    • 8. How can we make the web greener?Sustainable Web Design:A set of practices that define how to build websites thatmeet present and future performance and energyefficiency standards.Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupWednesday, June 19, 13
    • 9. Sustainable Web DesignCore Components:• Green Hosting• Findability• User Experience and Design• Performance OptimizationSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupWednesday, June 19, 13
    • 10. Sustainable Web DesignGreen Hosting:• Data centers powered by 100% renewable energy• Carbon offsets if not near renewable sources• Planting Trees? Nice idea, but no!• Examples:• Canvas Dreams• ASIO.net• A Small Orange• PairSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup• Green House Data• Host Papa• 1&1 Internet• DreamhostWednesday, June 19, 13
    • 11. Sustainable Web DesignFindability:• Quality content and inbound links to your site• Site is easy to use, navigate, and understand• Use clear hierarchy of information and text links• Avoids duplicate content• Use 301 redirects when needed• Many other techniquesSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupUseful resource: MozWednesday, June 19, 13
    • 12. Sustainable Web DesignUser Experience and Design:• Provide a streamlined experience to all users• Mobile First (add styles as the viewport grows)• Avoid Flash• Use CSS Sprites• Avoid image carousels• Compress/optimize images• Minify scripts and CSS• Many other techniquesSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupWednesday, June 19, 13
    • 13. Sustainable Web DesignPerformance Optimization:• Follow best practices for website performance• Google PageSpeed Insights• Yahoo! Performance Rules• Limit share buttons and social plugins• Enable caching• Many other techniquesSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupWednesday, June 19, 13
    • 14. The ChallengeHow can we increase awareness of web sustainability?• Help website owners better understand the impact.• Share ideas:• Sustainable Web Design W3C Forum• Linkedin Groups, etc.• Build sustainability tools for web designers/developers.Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupWednesday, June 19, 13
    • 15. EcoGrader (www.ecograder.com) is a free tool that measures the sustainability ofyour website and provides a general roadmap for making improvements anddecreasing greenhouse gas (GHG) emissions.Meet EcoGraderSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupWednesday, June 19, 13
    • 16. How it works:EcoGrader1. Input your URL2. Crawls your website3. Assesses its sustainabilitylevel based on several keyfactors4. Produces a score anda report for siteimprovementsSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupWednesday, June 19, 13
    • 17. What it grades:EcoGrader• Green hosting• Findability• Design & User Experience• Flash Avoided• Mobile Optimized• Performance• PageSpeed score• HTTP requestsSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupWednesday, June 19, 13
    • 18. Who it’s for:• Web designers & developers• Marketing managers and website owners• Environmental nonprofits• Any environmentally conscious person who workson websitesEcoGraderSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupWednesday, June 19, 13
    • 19. Grading the Fortune 500 websites. (fastcoexist.com)EcoGraderSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupWho it could benefit:Wednesday, June 19, 13
    • 20. Case StudyMattel:How it scored:• 25/100 EcoGrader• Non-sustainable hosting• Not mobile optimized• Flash on homepage• Nearly 100 HTTP requestsWednesday, June 19, 13
    • 21. Case StudyCompassX Strategy:How it scored:• 88/100 EcoGrader• Green hosting• Mobile optimized• Avoids Flash• Zippy page speed• Low number of requestsWednesday, June 19, 13
    • 22. EcoGrader (Pro?)Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupWhere its going:• More metrics graded• Analytics dashboard: track your progress• Carbon offset resourceWednesday, June 19, 13
    • 23. • Save the Planet Through Sustainable Web Design, Pete Markiewicz http://www.netmagazine.com/features/save-planet-through-sustainable-web-design• Hack the Planet poster, James Christie http://jcux.co.uk/cleanux/ixd.html• Mightybytes blog: http://www.mightybytes.com/blog/tags/tag/sustainablewebdesign/• Sustainable Web Ecosystem Design, Greg O’Toole https://www.springer.com/computer/swe/book/978-1-4614-7713-6• Power, Pollution, and The Internet http://www.nytimes.com/2012/09/23/technology/data-centers-waste-vast-amounts-of-energy-belying-industry-image.html?_r=0• W3C Sustainable Web Forum http://www.w3.org/community/sustyweb/• Sustainable Virtual Design Blog http://sustainablevirtualdesign.wordpress.com/ResourcesSustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupWednesday, June 19, 13
    • 24. Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development MeetupThank YouThank You@timfrick @julianrockfishWednesday, June 19, 13

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