By Pixel and Pedal: Saving the Planet Through B Power

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Presented at Business4Better in Anaheim, CA on May 1, 2013, this presentation covers how Chicago web design firm Mightybytes used B Lab's Impact Assessment to forge strategic, mutually beneficial …

Presented at Business4Better in Anaheim, CA on May 1, 2013, this presentation covers how Chicago web design firm Mightybytes used B Lab's Impact Assessment to forge strategic, mutually beneficial business partnerships with two not-for-profit organizations.

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  • 1. By Pixel and Pedal: Saving the Planet Through B Power Business4Better May 1, 2013 Anaheim, CA Tim Frick | @timfrick Monday, November 25, 13
  • 2. Summer 2010 Monday, November 25, 13
  • 3. When you’re angry take it out on your legs... Monday, November 25, 13
  • 4. Monday, November 25, 13
  • 5. 320 Miles 5 Days Monday, November 25, 13
  • 6. And hills... ....literally, for days! Monday, November 25, 13
  • 7. Monday, November 25, 13
  • 8. Monday, November 25, 13
  • 9. And then I went home. :-( Monday, November 25, 13
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  • 14. Monday, November 25, 13
  • 15. Beer! Professional Development Fund Monday, November 25, 13 Better Healthcare
  • 16. Monday, November 25, 13
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  • 20. Monday, November 25, 13
  • 21. Cause-Driven Clients Monday, November 25, 13
  • 22. Team Mightybytes Monday, November 25, 13
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  • 26. • • • • ideos al networks. Shot over 60 v blog posts, etc. directly to soci d Facebook walls, nd some share n blog, a eos on their ow de . shared these vid the NYC-DC ri Many riders 0 mark during 0 of Video’ app, lar ‘Instagram passed the 12,0 pu Channel views ) Viddy, the po too get riders to use video limit was ried to use (and dy’s 15 second T ick b-roll ‘eye pidly. Vid e aside from qu se is growing ra id whose user ba it for Climate R uch useful with om restrictive to d candy’ shots. 13 Monday, November 25, 13
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  • 29. • Lists for each day. • Custom locations. • 84 tips (find bathrooms, water stops, etc.) • Lost riders can search to get directions. Monday, November 25, 13
  • 30. PORT CLIMATE R me sit Here are so Monday, November 25, 13 IDE NY E TREACH R C 2012/OU C-D past mo s from the e metric nth: hould be . Our goal s ng the ride e as well. cantly duri ase signifi after the rid its incre fore and can see, vis ractions be y ou d site inte NOTE: As agement an user eng to increase , Sprout s Hootsuite ols su ch a tions via to RICS en ET SOCIAL M we tracked metrics and m ach, and so on. s ib l e , eetRe Where pos tCharts, Tw erts, Twee , Google Al Social ns of ll as mentio ors as we was ors and don S pons limate Ride
  • 31. CLIMATE RIDE NYC-DC 2012/OUTREACH REPORT • Facebook sends more traffic to the Climate Ride site than all the other social networks combined. NOTE: This image was generated later than the bullets above, so numbers are a bit different. 10 Monday, November 25, 13
  • 32. Monday, November 25, 13
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  • 35. Climate Ride Benefits • Website redesign with CMS and new features. • Increased community engagement via event-based social media campaigns. • Increased donation conversion rate measured using goals and funnels in Google Analytics. • Increased donations and rider registrations. • Measurable increase in reach to key stakeholders. • Strategic partnerships with new beneficiaries through introductions by Mightybytes. Monday, November 25, 13
  • 36. Mightybytes Benefits • Team-building experiences that positively impact morale, camaraderie and the company in general. • Prolific idea generation while riding. • Testimonials from Climate Ride help expand Mightybytes’ national reach. • General increased exposure through business referrals. • Team members benefit from an inspiring boost in selfconfidence after pedaling 300+ miles, a task that seemed impossible. • Asked to be board member for an organization I love. Monday, November 25, 13
  • 37. B Lab Benefits • Internal employee motivator to push personal boundaries for participating B Lab staff. • Deeper connection with B Corp community through riding with B Corps. • 10+ B Corps on two rides. • Work/life balance: stay healthy. • Building relationships with an aligned community of change makers. • Fundraising and other perks of being a beneficiary. Monday, November 25, 13
  • 38. Thank You! Questions? Tim Frick Mightybytes, Inc. www.mightybytes.com @timfrick Monday, November 25, 13