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Social Media Startup Guide



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  • 1. Social Media Startup GuideAmanda Lewan & Timothy Fisher
  • 2. What sites are best for you?
  • 3. Making it easy...• Hootsuite, Bitly, Tweetdeck• Facebooks marketing• Twitter lists & RSS feeds• WordpressRead Up• Copyblogger• Mashable• Social Media Examiner• Content Marketing Institute (CMI)• FastCo• Hubspot Blog• Post Advertising Blog
  • 4. Content Strategy1. How does social media fit into your business/marketing plan?2. What content are you posting and why?3. Whos your audience?4. Whats your company story?5. How do I measure and improve?You are the media online.Consistent, high-quality content is key.
  • 5. Types of Content• Blog Posts• Photos• Graphics w/ quotes• Infographics• Promotional videos• Subject matter articles• "Behind the scenes“• User generated content*21 Types of Content We Crave*Coca Cola on Sharable Stories*Media Bistro on Visual Storytelling
  • 6. Most Loved Blog Posts1. Lists2. Stories3. Tips & advice3. Case studies & examples4. Interviews5. Roundups (news/resources)6. Guest posts eDetroits Blog: Top 10 Most Entertaining and Notable Detroit Blogs
  • 7. Facebook AdvertisingFacebook Ads Sponsored Stories
  • 8. Visual Posts
  • 9. Case Study
  • 10. Other Examples Check out... • Glocal on Facebook • Down with Detroit Facebook • LoveIt on Twitter • Detroit examples on Pinterest • eDetroit Blog
  • 11. Keeping Up -- The not so fun work• Editorial calendar• Content guidelines• Checking in daily• Auto scheduling
  • 12. Getting Feedback• Blogs, surveys on Facebook, tweeting, ask ing questions, keeping communication open and listening• eDetroit blog example
  • 13. What NOT to doCondescending Facebook Brand Satire
  • 14. But Please Like US...Amanda & Tim Storytelling & Social Media -- Detroits Rising Tech Scene – Detroit Marketing Blog eDetroit ( Lean Startup Ventures Tech Talk Blog