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International Crisis Communication

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Overview of what is international crisis communication.

Overview of what is international crisis communication.

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  • 1. Dr. Timothy Coombs Eastern Illinois UniversityINTERNATIONAL CRISISCOMMUNICATIONTrendsInternational CrisesResearch Directions
  • 2. TRENDS Globalization Transnational organizations Geographically dispersed supply chains Internet messaging Risk and crises
  • 3. GLOBALIZATION Foreign trade Foreign direct investment Travel
  • 4. TRANSNATIONAL Produce goods or market services in more than one country Home: where base of operations located Host: where other assets located NGOs are transnational too Can be transnational via supply chain
  • 5. TYPES OF INTERNATIONAL CRISES Host Crisis: isolated to one or so host countries Global Crisis: home plus one or more host countries (includes supply chain) Complete Select
  • 6. HOST CRISIS
  • 7. GLOBAL CRISIS COMPLETE
  • 8. GLOBAL CRISIS SELECT
  • 9. WHY DIFFERENCE MATTERS Host crises can be handled ethnocentrically Global crises require international crisis communication
  • 10. INTERNATIONAL CRISISCOMMUNICATION Communicating crisis-related information to stakeholders in multiple countries.
  • 11. SUPPLY CHAIN
  • 12. SUPPLY CHAIN AND CRISES Raw materials Dirty Gold Conflict Diamonds Harmful leather Processing Child labor Environmental damage Finished product
  • 13. CHALLENGES Avoid ethnocentrism Adapt to international stakeholders, role of culture What constitutes a crisis How people react to crisis response efforts Adapt to media systems and online usage Conform to legal requirements
  • 14. RESEARCH: RANGE OF CRISISMANAGERS Corporations NGOs Nations (earliest international public relations efforts) How does type of organization affect crisis communication?
  • 15. RESEARCH: APPROACHES Contextualresearch Comparative research
  • 16. RESEARCH: BEYOND THERESPONSE Focus on public response Crisis team actions Pre-crisis Prevention Preparation Post-crisis Learning Healing
  • 17. FUTURE RESEARCH Fertileground for international crisis communication More questions then answers at this point Only increase in importance