SilverStripe                         Tim Stuckey - Account Director, Bliss MediaFriday, 23 November 12
Contents                         1. More for less                         2. Proprietary to ‘supported Open-Source’       ...
More for lessFriday, 23 November 12
• Solution value   • Cost                         • Flexibility      • Implementation time                         • Suppo...
Proprietary to ‘supported                     Open Source’Friday, 23 November 12
Then                         • 2 internally developed and supported                           CMS’s                       ...
The market                         • CMS increasingly client-dictated                         • Features/functionality in ...
We are a creative digital agency producing world class user                              experiences across web, ecommerce...
Our USP                 We place                 customers at the centre                 and invest heavily in the        ...
Friday, 23 November 12
Cabrini Redevelopment                         • Find a Doctor                         • Online Booking             • 62 pa...
Friday, 23 November 12
Friday, 23 November 12
Friday, 23 November 12
Friday, 23 November 12
Open source with liability                         • Warranty choice                                                      ...
ImportanceFriday, 23 November 12
Direct BenefitFriday, 23 November 12
Digital Strategy                    Bliss Media continue to work with our                    clients as a digital strategi...
Planning Workshops                    Collaborate regularly to innovate, improve, drive conversion and increase           ...
Conversion Optimisation                         • Post Launch measure conversion                           funnels with Go...
Traffic Generation through                     SEO & SEM                         • Develop Monthly SEO campaign to        ...
Social Media &                     Creative Campaigns                         Look at engaging customers through Social Me...
Customer Acquisition                     & Loyalty                         • Identify ideal customers                     ...
Promotions &                     Email Direct Marketing                         • Drive newsletter subscriptions          ...
Friday, 23 November 12
.Friday, 23 November 12
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SilverStripe Info Session 2012 11-22

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This presentation discusses the main reason behind our agencies decision to partner with SilverStripe, we can offer our clients 'more for less'. Bliss Media is a creative digital agency and work with global organisations and brands.

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SilverStripe Info Session 2012 11-22

  1. 1. SilverStripe Tim Stuckey - Account Director, Bliss MediaFriday, 23 November 12
  2. 2. Contents 1. More for less 2. Proprietary to ‘supported Open-Source’ 3. Our Clients 4. Direct BenefitFriday, 23 November 12
  3. 3. More for lessFriday, 23 November 12
  4. 4. • Solution value • Cost • Flexibility • Implementation time • Support • Risk/ LiabilityFriday, 23 November 12
  5. 5. Proprietary to ‘supported Open Source’Friday, 23 November 12
  6. 6. Then • 2 internally developed and supported CMS’s • Large organisation clients • Strong revenue stream • Client-driven development roadmapFriday, 23 November 12
  7. 7. The market • CMS increasingly client-dictated • Features/functionality in briefs increased • Internal technical support • Change full-service focus • Starting to see more value for clientsFriday, 23 November 12
  8. 8. We are a creative digital agency producing world class user experiences across web, ecommerce & mobileFriday, 23 November 12
  9. 9. Our USP We place customers at the centre and invest heavily in the creative process - including wireframes, ideas generation, competitor analysis, workshops, user focus groups and great creative execution.Friday, 23 November 12
  10. 10. Friday, 23 November 12
  11. 11. Cabrini Redevelopment • Find a Doctor • Online Booking • 62 page Business & User Requirements • Online Payment • Multiple Access Levels (across differing • Donation Payment functions) • FAQ • 20 templates and wireframes • GP only area • We delivered more for less • Multiple photo galleriesFriday, 23 November 12
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  16. 16. Open source with liability • Warranty choice • Design & Development Flexibility • Offer supported or unsupported • Extensions • Direct technical engagement • No annual cost • Ensure high quality delivery and coding • Pre-sales technical lead practices • Positioned Bliss to deliver outcomes • Increase customer value and confidenceFriday, 23 November 12
  17. 17. ImportanceFriday, 23 November 12
  18. 18. Direct BenefitFriday, 23 November 12
  19. 19. Digital Strategy Bliss Media continue to work with our clients as a digital strategic partner to continually review and improve.Friday, 23 November 12
  20. 20. Planning Workshops Collaborate regularly to innovate, improve, drive conversion and increase market-share. Text Text • Non-billable Account Direction • Define KPI’s • Detailed analytical analysis • Develop benchmarks • Discuss campaign ideas • Discuss greater marketing / communication mixFriday, 23 November 12
  21. 21. Conversion Optimisation • Post Launch measure conversion funnels with Google Analytics to see where offering drops short of expectation • Improve design and user experience to increase conversionsFriday, 23 November 12
  22. 22. Traffic Generation through SEO & SEM • Develop Monthly SEO campaign to organically rank for targeted keywords in first page of Google • Develop SEM Pay Per Click campaigns to drive targeted traffic and salesFriday, 23 November 12
  23. 23. Social Media & Creative Campaigns Look at engaging customers through Social Media channels, including Facebook, Twitter and YouTube, through: • Promotional content and specials • Online competitions • Creative viral campaignsFriday, 23 November 12
  24. 24. Customer Acquisition & Loyalty • Identify ideal customers • Reach out to customers in distressFriday, 23 November 12
  25. 25. Promotions & Email Direct Marketing • Drive newsletter subscriptions through the site • Segment customers by areas of interest and relevance • Deliver targeted and relevant messages through software integrationFriday, 23 November 12
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  27. 27. .Friday, 23 November 12

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