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Gold mobile overview
 

Gold mobile overview

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    Gold mobile overview Gold mobile overview Presentation Transcript

    • Gold Mobile OverviewMobile Marketing & Loyalty
    • About Gold MobileGold Mobile is a mobile marketing and loyalty firm thatenables enterprises to deploy and manage mobilemarketing programs and strategies: • Proven ROI and use cases with Fortune 1000 clients • Focus on marketing, CRM & Loyalty solutions that drive consumer engagement • Deep experience in behavioral methodologies and consumer response • Proprietary mobile technology platform with enterprise tools & applications © 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 2
    • Why Mobile?• 89% of the US population has a mobile phone(277 million Users)• Mobile phones outnumber the internet 3:1 growing to 4:1 by 2011• 80% of people believe they would receive a quicker response from text than email…94% of mobile messages are read• Mobile ad spending projected at $1.5 B by 2013• 50% of consumers have used mobile phones in the purchase process (directions, locations, research coupons)• Moms rated their cell phone as their single most important tech gadget over the internet and digital cameras• U.S. mobile subscribers between the ages of 35 and 44 use text more than phone calls Source: Nielsen Mobile - December 2008 © 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 3
    • What is Mobile?Device Agnostic Approach to Mobile: Gold Mobile supports all mobilecommunication forms with the ability to detect devices and deliver an optimalexperience on all phones Text (SMS, MMS) WAP (Mobile Web) Downloadable Apps Images Voice/IVR Email 2D/QR Codes Video © 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 4
    • The Right Mobile ToolsProven Enterprise Mobile Toolkit: Gold Mobile has a broad set of mobile toolsto create engagement and solve complex communications problems Application Overview Business ROIGoMo Campaign • Engage targeted customers, to drive traffic and• Broadcast messages, alerts, promos, coupons, sales while building mobile opt-in communities education & trainingGoMo Chat • Improve customer service delivery in call• One to one engagement, operations, call centers and help desk environments with mobile center, help deskGoMo Promo • Increase coupon redemption rate, strategically• Intelligent couponing, viral, unique codes, drive purchases, and traffic event or time driven • Grow spending and repeat customer visits • Mobilize content and product offerings andGoMo Directory enable advertising and sponsorship• Sponsor listings, maps, ads, directions • Deploy mobile web and downloadable app schedules, & local guides solutions to engage consumersGoMo Wallet • Drive new & increased revenue and brand• Loyalty, rewards, transactions and m- loyalty within your existing business model commerceGoMo Survey • Increase audience responses with real-time• Surveys, consumer response, feedback, new surveys driven by an easy to use & administer product information content management system © 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 5
    • GoMo CampaignGoMo Campaign is a powerful web-based dashboard that allows easydeployment of text message, email and voice (audio) marketing campaigns,consumer registration (opt-in) and subscriber database managementCustomer Use Case Ford integrated GoMo Campaign with their TV, print and radio advertising to drive consumers into their dealerships: • 18% cross make (Honda and Toyota owners subscribing to a Ford offer) • 42% redemption • 70% registration • 38% up-sell “The results were well above my expectations in terms of the number and pace of customer response, dealership satisfaction with the program, the large amount of non- Ford vehicles redeeming certificates and the amount of up-sell” -Eric Kwiatkowski, Account Manager, Cincinnati Ford Dealer Ad Fund © 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 6
    • GoMo ChatGoMo Chat is a web-based application that allows call center representativesto hold multiple simultaneous (one-to-one) 2-way text chat conversationswith customers. It is designed to help call centers reduce high call volumestress while improving the customer experience with the ability to sendinformation directly to consumersCustomer Use Case Barnes Jewish Community Hospital is deploying GoMo Chat to: • Deliver information directly to customers including directions, referrals, and appointment reminders • Improve the overall customer service experience by reducing wait times • Reduce call volume and call duration with mobile chat functionality • Capture consumer information to create opportunities for outbound marketing and consumer engagement © 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 7
    • GoMo PromoGoMo Promo is a promotion & merchandising tool that uses 2D Mobile Barcodes,SMS, and Mobile Web to easily generate highly targeted and customizable mobileconsumer incentives; it has an easy to use web-based command center, allowingadministrators to easily create, implement and manage mobile promotions andconsumer engagement across all locations, departments, and brandsCustomer Use Case Compass provides food in more than 40,000 locations around the world. They are using GoMo Promo to create engagement the point of sale delivering marketing, content, nutritional information and coupons “Our mobile program has not only significantly increased customer satisfaction; it has also increased traffic to the dining centers.” - Lisa McEuen, Compass Senior VP of Strategic Marketing © 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 8
    • GoMo DirectoryGoMo Directory is a content management system (CMS) that allows for thespeedy deployment and administration of multi-tiered mobile websites.Advanced usage reporting and an intelligent directory tree make this CMShighly flexible and customizable to allow brands and retailers to createconsumer engagement via the mobile web as well as downloadable apps.Product features include dynamic mapping and reportingCustomer Use Case HMS Host provides food service in 90 airports across the U.S. Using GoMo Promo to create engagement and increase service for airport travelers: • Directions and maps • Mobile coupons and location based offers • Product and location descriptions and menus • Integration with POS and other databases © 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 9
    • Connected Enterprise App SolutionGoMo Directory can also be used to create customized Enterprise AppSolutions that combine downloadable apps, mobile web and text to maximizeengagement while using the advanced features of smart phones • Deploy an App & WAP strategy that promotes broad market coverage • Consistent, single content management system for WAP & Apps • Simultaneously update all formats • Unified, connected enterprise solution for mobile Canteen, a vending machine firmCustomer Use Case with more than 120,000 machines is deploying a mobile solution to deliver nutritional information: • Required by law to provide nutritional content by 2012 • Saved hundreds of thousands dollars by using mobile • Created a new tool to engage customers at the point of sale • Incorporated iPhone app, Blackberry app, mobile web, text and 2D Barcode in a single solution © 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 10
    • Mobile Loyalty WalletGoMo Wallet is a next generation loyalty solution that combines Gold Mobile’srobust CRM and loyalty platform with Telcordia’s industry-leading real-time servicedelivery & charging suite -- ensuring fast and secure transactions on mobilephones. GoMo is a highly scalable solution, built to service the enterprise, with aninfrastructure used worldwide to process millions of transactionsCustomer Use Case Rutgers University is deploying the Mobile Wallet to: • Facilitate ticket, Mobile Mobile Wallet concessions and Message Received Wallet Account Set Up Shared Users Welcome to Mobile Wallet! Your enrollment merchandise purchasing reward is $25. Earn 5% on and micro donations on every purchase at Rutgers mobile devices • Create engagement and Stadium! deliver offers at sporting events • Build a loyalty program where members receive points and status to promote higher loyalty © 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 11
    • GoMo SurveyGoMo Survey is a robust mobile survey platform for rapidly creating, deploying,custom created mobile surveys. Driven by an easy to use web-based CMS (contentmanagement system), Gomo Survey can be used to create on-demand surveys that canbe deployed either in real time or pre-scheduled up to 365 days in advance. GoMoSurvey includes reporting and advanced analyticsCustomer Use Case © 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 12
    • Custom Solutions & IntegrationGold Mobile also works with clients to deploy Custom Solutions or tointegrate our products into a client’s business environment and systems. Wehave integrated our mobile platform into CRM databases, Pricing systems,POS systems and inventory management programs. The Gold mobile solutionis SaaS and has a user friendly API to facilitate integrationCustomer Use Case Publix is deploying a mobile engagement solution to drive interaction with retail pharmacy customers for added convenience, improved compliance, increased persistency and enhanced brand loyalty and intimacy. Program includes: • Prescription refill Reminders • Consumer preference database • Sponsorship and marketing © 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 13
    • Unique Engagement Technology Consumer Engagement Engagement Delivery Technology Technology• Real-Time Personalized Content • Scalable Enterprise Infrastructure: LDAP-based architecture allows advanced Delivery: decipher message content account visibility and application monitoring on-the-fly, allowing applications to capabilities for local, regional and nation-wide instantly send the most relevant lifestyle program deployment and/or business content to each individual • Multiple Mobile Delivery Formats: text, video, email, MMS, WAP, voice• Dynamic Mobile Routing: expression-matching technology that • Real-Time Transcoding System: “reads” the message and routes to the automatically ensures optimal presentation of appropriate processing system or call pages, images and videos on over 5,000 center phones across all major carriers worldwide• Contextual Audience • Platform API: extends client enterprise Segmentation: sophisticated Group applications to mobile devices. Session-based Logic with Category Management, message processor provides “on-the-fly” enabling our enterprise customers to responses to engage mobile consumers. send contextually relevant personalized Applications include POS, inventory, ordering, messages by group/category scheduling and others• Session Management: enables • Strong Infrastructure Partners: two-way interactive dialogue without the Partners include Inmar, the leading coupon use of keywords reconciliation platform and Telcordia, global provider of carrier-grade transaction engines © 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 14
    • Advanced Reporting & Analytics The Gold Mobile platform includes a suite of standard and customizable reports and analytics to measure campaign efficacy Reports include: • Database segmentation • Heat Maps • WAPsite Traffic Reports • Opt-ins • Coupon Redemption • Message Delivery© 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 15
    • Contact Gold Mobile Tim George120 Wood Avenue South, Suite 401 Iselin, NJ 08830 732-632-8801 ext. 256 tgeorge@gold-mobile.com© 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 16