Experience DesignTim Ostler                                                                                               ...
XD                                                                         Experience                 Share               ...
XD                                                                           Experience                 Share             ...
XD                                                                          Experience                 Share              ...
XDXD                                                                         Method                 Share                 ...
XDXD for Customer Experience                                                Method                 Share                  ...
XDXD for Brand Experience                                                      Method                 Share               ...
XDXD for Experience Design                                                  Method                 Share                  ...
Business case                                                                                                             ...
XDFunctionality vs Communication                                            Characteristics                 Share         ...
XDFunctionality vs Communication                                            Characteristics                 Share         ...
XDStrategy vs XD                                                             Characteristics                 Share        ...
XDStrategy vs XD                                                             Characteristics                 Share        ...
Requirements                Briefs                Research                Stats                                           ...
Requirements                Briefs                Research                Stats                                           ...
Strategy                                  Customer                                  experience                            ...
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Experience design

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The four stages of experience design and how they apply to its different forms, with a map of its related skills and how they overlap.

Published in: Design
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Experience design

  1. 1. Experience DesignTim Ostler XD Business case Customer development Product roadmap development Strategy experience Business goal Market segmentation alignment Creative Artful deviation Business analysis Concept development Workshops Touchpoint Games Metrics and mapping mechanics analytics & analysis Task flows Traffic analysis Task flows Stakeholder Service Engagement User journeys interviews design Product strategy Persuasive Persona creation Experience design Social interfaces strategy Experience Layout design Design design Instructional copy User interface design Copywriting Interaction Labelling Information design Content architecture Usability strategy Navigation design Site maps User testing Prototype development Template audits Compliance Wireframes Heuristic evaluation Blueprints Competitive assessment
  2. 2. XD Experience Share Brand "The apprehension of an object, thought, or emotion through the senses or mind" Share Brand value Experience Free dictionary Share Brand value Brand valueCustomer
  3. 3. XD Experience Share Brand "Active participation in events or activities, leading to the accumulation of knowledge or Brand value Share skill" Experience Share Free dictionary Brand value Brand valueCustomer
  4. 4. XD Experience Share Brand "...a kind of huge spider-web of the finest silken threads suspended in the chamber of Brand value Share consciousness, and catching Experience every air-borne particle in its Share tissue." Brand value Brand value Henry JamesCustomer
  5. 5. XDXD Method Share Brand Understanding the users Modelling the process Share Brand value Experience Share Finding the magic Brand value Brand value Building the experienceCustomer
  6. 6. XDXD for Customer Experience Method Share Brand Place in ethnographic context Map as a series of touchpoints Share Brand value Experience Share Propose a framework Brand value Brand value Document user journeysCustomer
  7. 7. XDXD for Brand Experience Method Share Brand Place in rhetorical context Map as a series of topics Share Brand value Experience Share Identify opportunities Brand value Brand value Document user journeysCustomer
  8. 8. XDXD for Experience Design Method Share Brand Understand the clients Identify XD unique characteristics Share Brand value Experience Share Spot the opportunities Brand value Brand value Build the experienceCustomer
  9. 9. Business case User Experience development Product roadmap Customer Skillset & Overlaps developmentStrategy experience Business goal Market alignment segmentation Creative Artful deviationBusinessanalysis Concept Workshops development Touchpoint Games Metrics and mechanics mapping analytics Task flows & analysis Traffic analysis Task flows Stakeholder Service Engagement User journeys interviews design Product Persuasive strategy Persona creation Experience design Social interfaces strategy Design Experience Layout design Instructional copy design User interface design Copywriting Interaction Labelling Information designContent architecture Usabilitystrategy Navigation design User Prototype Research Site maps testing development Template audits Compliance Modelling Wireframes Heuristic Synthesis Blueprints evaluation Documentation Competitive assessment Functionality Communications
  10. 10. XDFunctionality vs Communication Characteristics Share Brand Q: Is there a necessary difference between design for functionality and design for communication? Share Brand value Experience Share Brand value Brand valueCustomer
  11. 11. XDFunctionality vs Communication Characteristics Share Brand Q: Is there a necessary difference between design for functionality and design for communication? Share Brand value Experience A: Yes, but both are unified in design Share for experience Brand value Brand valueCustomer
  12. 12. XDStrategy vs XD Characteristics Share Brand Strategy: Deduction From general to specific Share Brand value Experience Share Brand value Brand valueCustomer
  13. 13. XDStrategy vs XD Characteristics Share Brand Strategy: Deduction From general to specific Brand value Share XD: Induction Experience From specific to general Share Brand value Brand valueCustomer
  14. 14. Requirements Briefs Research Stats XD Offering Customer experience design Workshops Distillation Reviews SanityUser research Insight Ideas Delight Maps Flows Prototypes Specs
  15. 15. Requirements Briefs Research Stats XD Offering Customer experience design Workshops Distillation Reviews SanityUser research Insight Ideas Delight Maps Flows Prototypes Specs
  16. 16. Strategy Customer experience XD Staffing Creative Communication- oriented Service Strategy- design oriented Persuasive Experience design strategy Design Experience design Functionality- Interaction oriented designContent Information architecture Usabilitystrategy Delivery- oriented Functionality Communications
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